2015 Chinese hand tour difficult to escape the integration of doom?

The magic of smartphones continues to charm people around the world, and consumers are putting more and more of their lives into these 5-inch screens, and are willing to become an accessory. In all mobile life, games are one of the most common behaviors. It is the popularity of mobile games, fattening related industries, whether content providers, or platform agents are lured by the industry's capital legends, a large number of people flocked to the industry, dreaming of waking up, gold everywhere. But any burst of red industry is inevitably flooded with a lot of bubbles, brilliant color behind the "can be broken at any time" embarrassment.

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Relevant data show that by the end of 2014, China Mobile game practitioners have more than 300,000, more than in 2013, the number of developers has more than 5,000, only 2014 years to increase more than 2000. In 2014, the mobile game sales revenue of 27.48 billion yuan, not only more than 2013 growth of more than twice times more than the first page game. On the surface, these figures are the achievements of the Chinese hand tour, but the sadness behind the frustration, especially the plight of small and medium-sized teams, only practitioners know. In 2014, more than 4,000 new games were on the line, but only 3% of content vendors were able to make a profit. 50% or more of the business value created by creators has flowed into the pockets of a strong flat Taiwanese. In this kind of environment, the content provider most main creation logic is "sucks the gold", otherwise, they simply have no way to survive. Let literary youth to study financial statements This is a very cruel thing, but also affect the quality of the game, and bad game experience will reduce the provider revenue, resulting in the whole team into a vicious circle can not extricate themselves, until the acquisition, or their own quietly collapsed.

2014, the domestic mobile game relies on the big development of smartphones and savage growth, a lot of rough production of the game due to the strong market demand and impostors, but with the domestic change of the tide receded, the consumer's vision is becoming harsh, the market needs to provide more excellent content, This is also the author predicts the 2015 Chinese hand tour need to integrate the important reason, besides, they also have to face the cottage, giant foe and other problems.

Mobile games, smart phone parasites

Mobile games need to download to the mobile phone to play, it can be said that no smartphone popularization there is no mobile game of the Golden Age, but the impact of smartphones on mobile games is not only the relationship between the platform and the carrier. Now, the energy emitted by smartphones is increasing, and every stage of development will cause great changes in the supporting industries. In fact, mobile games can create impressive data in 2014, with 50% of the credit being attributed to the development of smart phones in the country.

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As is known to all, 2014 is the domestic brand of mobile phone outbreak of the year, they even the joint siege of Samsung, which benefited from domestic manufacturers in technology, marketing progress, on the other hand to catch up with domestic consumers a large number of change. I have a friend in the countryside, home is the underdeveloped areas of the economy, but these two years often the family entrusted him to buy smart phones in the city, the most common is about 1000 yuan of demand, some people know Apple, they often ask: IPhone1 and iPhone2 is not very cheap? The situation in this area is almost 2014 years the epitome of the domestic market, a lot of people can not afford IPhone6 Plus, but also no intention to chase the fashion, but I am embarrassed to use Nokia again, so, 1000 yuan of smartphones to become the market's most popular first choice.

In this change the tide, the consumer must build some with the function age different mobile phone life, can prove these money to spend value, play the game became their first choice. As a result, users who have just changed their smartphones will be fascinated by early adopters of new online games for a long time, thus pushing forward the development of the domestic hand-tour market. But after the savage growth, the consumer's vision will certainly become more and more stringent, those who can only meet the "early taste" of the game app will eventually be eliminated. In addition, the parasitic relationship of smartphones to mobile games is also reflected in the "Smart Hardware for Game parameters", screen, CPU capacity, and even battery life will be left and right to move the game industry. In fact, a good operating experience with good feedback on the physical keys, excellent graphics also need a high-quality screen and excellent hardware configuration to achieve.

The most extreme manifestation of this parasitic relationship should be the advent of "professional gaming Phones", on which the game has the first priority. When the consumer is playing the game, even if the president calls, the game will not be interrupted. Because of this, we should take a calm view of the 2014 domestic mobile game performance, if there is no special period of smart phone spring breeze, they will be so proud of it?

Impetuous mentality and cottage culture, poisoning game creatures

The trend of domestic mobile game market depends on the development of intelligent hardware, but also depends on the industry's own big environment. Now the biggest cancer in the domestic mobile game market is undoubtedly the prevalence of "cottage culture", which almost become a unified Chinese brand of genes, from hardware to software, from entertainment programs to Big Head shoes, from web games to mobile games, no one is flooded with a large number of Shanzhai products.

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in China's hand-tour industry, a piece of work is no longer part of the author, the cottage team can imitate from any angle, to tamper with, to plagiarism, such a plot almost every day is staged. Silicon Valley is full of fascinating capital legends: Today is a program of poor boy, tomorrow is likely to become a millionaire, Facebook CEO Zuckerberg, less than 30 years old sitting on 20 billion of personal assets, he spent $19 billion to buy Watsapp, the other 50 young people get rich overnight. In fact, 2013, there are some similar situation in China, is basically a small team of hands can get investment, large platform is also see the game on the collection, this situation with the legend from Silicon Valley, let China hand tour practitioners mentality impetuous, dream every day million, dream of a night rich, become the next Zuckerberg, But they ignored the domestic shanzhai environment and the basic logic of Zuckerberg's success. The Chinese boy who wrote the program today, may struggle for a lifetime in the dense code, even though he also has the ability to develop a good application, but two penguins are not paid to buy, they only need to change a few lines of code to make their own style on the line, the United States its name: micro-innovation.

In addition, Zuckerberg's success logic has always been to write code first, and then talk about business profits, even now, the small tie to force themselves to return to the code work. In contrast, China's engineers appear impetuous and lack of self-discipline, they will not only "profit" as the starting point for development, and once they get the investment will not bother to write code. The reason for the curse of the cottage is not plagiarism itself, but to aggravate the whole industry "without pains" impetuous mood, everyone is staring at the competition, looking for can imitate the place. To better evade legal responsibility, developers have to learn legal knowledge, which is why China's hand-tour team is constantly fission, they can not become a great developer, but become a lousy barrister. It's too hard to be able to make good game content in this pickle-dirty environment.

The giant model that robs the mobile game of inspiration

No matter from the development of smart phones, or the profit ratio of the domestic mobile gaming industry, or the impetuous mentality of practitioners, mobile games in the 2015 will certainly be a large-scale integration of the mainland, the eventual formation of consumers familiar with the giant model, that is, by the industry's top 5 monopoly 70% of the market, Other small teams are on the run, waiting for the next round of rodeo. In fact, the domestic mobile game platform has formed an oligopoly model, 360, UC and other first-tier platform to occupy about 70% of the share, concentration is still improving; If you want to make a good game, you must have talent and capital strength to give developers enough treatment to eliminate their survival crisis, Only worry-free development, but also only the Giants have the ability to better protect the copyright, of course, they also have the strength to copy others.

Although the giant model is conducive to resource integration and rapid formation of brand effects, but China's internet too many giant models have caused a lot of trouble, especially for the creative industry, the giant model is not a good model: the creation of the game needs personality and freedom, so as to generate inspiration, and the Giants generally will establish a strong corporate culture, The goal is to eliminate individuality, enhance executive power, can not unavoidably "castration" team's creative inspiration, as if the exam-oriented education will always be the child's personality eliminated the same. In the field of mobile Internet, which focuses on innovation, the author hopes to see the prosperity of the thinkers ' schools of contention, and every field can compete with each other. Now, the popularity of the biosphere and the Empire and the like, although the wind, but never a company can do all the things to achieve excellence, can all keep the pass is very rare. Moreover, when the Giants continue to expand their territory, their own adjustment and integration capabilities will be tested, and even threaten the main business. As China's urban planning has made Beijing a political, economic, financial, industrial, and artistic center, the people all over the country can only go to the capital to realize their dreams, housing prices, transportation, education resources have become the city's troubles. In contrast, the United States cities are much richer, politics can go to Washington, play finance can go to New York, do industry can go to Detroit, no one is too much pressure ... Finally hope that the domestic hand tour less domineering giants, more excellent works. (New discoveries of science and Technology, Constantine/Wen)

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2015 Chinese hand tour difficult to escape the integration of doom?