2015 excellent email Marketer's Guide to self-cultivation

The success of e-mail campaigns is inextricably linked to the personal knowledge and skills of email marketers. In the whole process of e-mail marketing campaign planning and execution, e-mail marketers grasp some basic and necessary skills sometimes even affect the overall marketing, so in 2015, how should e-mail marketers conduct self-cultivation, truly competent work? Here is an excerpt from one of the world's leading intelligent marketing service providers Webpower's 2015-year work plan, the new Year to play strange upgrade marketing, new skills get√.

1. Subscribe to a large number of branded email newsletters

As an employee in the mail marketing industry, a large number of subscriptions to external brands, different industry sectors and competitor product services such as e-mail are essential for daily work, understanding external mail dynamics is one of the best ways to understand the dynamics of the industry, to spy on competitor strategies, to broaden our horizons, and to inspire inspiration. So far, I've created a dedicated subscription mailbox that has received tens of thousands of emails from outside brands.

2. Use tags or create documents to record

When you receive a good email, use a special label or create a special document to classify the archive and save it for future email marketing references. Gradually you will accumulate a lot of good ideas and ideas, and build up your own resource pool.

3. Can practice copy writing

With the use of words, sentence arrangement, paragraph layout, and even the characteristics of the product and human nature of the insight, different types of mail copy of the freedom to switch, creating a good internal and external mail copy for a lot of liberal arts Origin mail marketing staff is very difficult, let alone like the author of such pseudo-literature, then you know the secret of the author? Hand-cooked without him, only diligent. Strengthen the study, but the posture must not lose, in writing the copy, the first to think of himself as a writer or journalist editor.

4. Be an aesthetic tasting home

E-mail is like doing a magazine, packaging is exquisite and pleasing, often can harvest unexpected effect. E-mail marketers in the daily work on the evaluation of e-mail aesthetics, like designers, performers, tasting home, will not create the United States, but also have an excellent aesthetic vision.

5. Using a useful inverted pyramid method

The inverted pyramid method is a good way to ensure that e-mail is not distracted by the user. If you find yourself in an e-mail need to carry too much information and demand points, through the practical inverted pyramid, the use of these points of interest in order from the second to the best, can help you re-design, copy, content and other aspects of reasonable choice and differential treatment, in order to avoid excessive information on the user interference distractions, Help users to focus on the purpose of e-mail marketing properly.

6. Study the philosophy of the button

In a message, a button is another important element in the same way as a copy, design style, and other key message elements, but it's important to be a key part of the transformation. In the past, we focused on optimizing the content and design style of the copy, and now, we want more than that, but also need to understand all aspects of the button, as a link between the elements and independent effect of the elements to study. What kind of user likes what kind of button, whether the shape of buttons is related to the user's click, the position of the button and so on a series of problems, you need to use the philosophical perspective to study. Remember, connecting to the transformation of the pivot link, you pay extra attention!

7. Professional skills to be mastered

A/B testing, lifecycle mail, behavior triggered mail, personalized mail, automated marketing, mail data management, SMS messaging app multi-channel integration ... In the 2015, email marketers need to be proficient and flexible in applying cutting-edge technologies and expertise in these industry areas.

8. Learn to do user survey

Webpower regularly conducts a variety of user survey activities to collect feedback from users. E-mail marketers should build a system of research content that is appropriate to their users ' characteristics and gain a deeper understanding of users and needs.

9. Focus on new user training and guidance

Fostering new users is a source of customer transformation. Whether sending a polite welcome email or nurturing a message to users who are in the new user's time frame, let us treat these users like their own children, be patient and attentive, this is a great opportunity for users to learn about your brand from scratch, and email marketers need to be as attentive to their needs as their moms and dads to meet these " Children "of all kinds of knowledge and longing.

10. Positive feedback and proactive attack

The rise of the young consumer groups to show the new characteristics of consumer groups, compared to the past, in the acquisition of consumer information and consumption more active, at the same time, consumers also hope that brand businesses can make a more positive response to the business timely proactive promotion and action has become more tolerant and acceptance, This is reflected in the recent advertisement promotion of the Circle of friends. So, learning how to take the initiative is a new skill that e-mail marketers must have. For inactive users to actively send unsubscribe channel mail, in the e-mail unsolicited demand for user feedback and forward sharing. These practices are well-adapted to the characteristics of younger generations of users.

11. Personalized communication from person to person

Forget business-to-business, business-to-business, in e-mail marketing, remember H2H (Human-to-human) more important. Whether it's a one-to-one email content writing, or a personalized email sent by the CEO, each of your users feels the same personal communication. And like Webpower email marketing platform has taken a big step in the intelligent implementation of H2H communication, you can use them to achieve your marketing aspirations.

12. Rely on patience to capture the user's friendship

The significant effect of e-mail marketing takes time, which is a long-term relationship with your users. First you get the user to add an address list, to gain the trust of users, and then you create a new user marketing plan, life cycle e-mail, automated intelligent mail, etc., including a complete set of mail marketing system, and then gradually improve the optimization of all aspects, and ultimately easily establish long-term friendly relationship with the user, and gain long-term continued considerable e-mail marketing benefits. It really takes a long time, only patience and perseverance, do not abandon do not give up, you can become the leader. You can also learn how to become an "webpower" email marketing expert by going to the website.

13. Subscribe to webpower Email newsletter

Webpower regularly will send subscribers with Internet marketing trends, webpower news, marketing tips, online and offline seminar training activities, expert troubleshooting, etc., basic focus on the most authoritative best share content in the country, It is a good channel for e-mail marketers to understand and learn the mail marketing industry and skills.

2015 excellent email Marketer's Guide to self-cultivation