25 considerations for selecting search engine optimization companies

Abstract: For the search engine optimization industry, the change in the search engine ranking algorithm has always been a headache. We know that in order to ensure better services to users, the search engine constantly adjusts search algorithms with a refined attitude.

Algorithms

For the search engine optimization industry, the change in the search engine ranking algorithm has always been a headache. We know that in order to ensure better services to users, the search engine constantly adjusts search algorithms with a refined attitude. Once the ranking system of the search engine changes, the ranking of the website may be affected and impacted to varying degrees. At this time, the search engine optimization company needs to re-explore and grasp the search engine optimization rules and make corresponding adjustments to the website. Although many companies have invested a lot of money in the search engine optimization project of their websites, the cost does not include the post-Maintenance of search engine optimization.

Tip: ensure that the service fee includes the post-maintenance work for website search engine optimization.

Business Model

There are many business models, such as B2B, B2C, B2G, advertising revenue, membership payment, commission, and community. What business model are you going to adopt? Before you optimize your website, it is necessary for search engine optimization companies to have a clear and clear understanding of the market positioning of your products, so as to effectively avoid unnecessary optimization work. For example, if the keyword of a website is "Security System", should you point out to search engine optimization companies whether it is a family-type or industrial-type "security system "? Determining a specific market scope for the product can help optimize the website more targeted and effective.

Friendly reminder: Make sure that Seo companies clearly understand the characteristics of your business model and then implement optimization.

Competition

The competition is called "know yourself and know yourself. To ensure successful marketing on the internet, you must understand your competitors. You can provide search engine optimization companies with website instances that you think are worth following or reminding you to avoid. This will greatly improve the user experience of your website. A good search engine optimization company may have a detailed understanding of this type of information. A good SEO company is also happy to find more such information.

Tip: Caesar said, "be close to your friends and your enemies ".

Doorway

The portal indicates that the website should provide an entrance on the content to allow the target market to enter the website through the search engine. In other words, you can find and click a webpage that appears in the search results to access your website. Of course, this is quite different from the "doorway page" technology. The "Homepage" technology is no longer a secure and effective method for website optimization. Using "Homepage" does not help your website rankings, on the contrary, the search engine may be punished for suspicion of misleading customers.

Tip: When providing a Search user to access your website from the search engine, you should also ensure that the content displayed by the customer after the entry is of high quality and practicality, it is attractive to customers.

Ethics

Professional ethics is a very important factor when selecting Seo companies. Seo companies with good professional ethics can enable your website to effectively avoid the risk of being punished by search engines due to immoral cheating behaviors. The best way is to search through the search engine. If there are many negative reports about the company, consider changing the SEO Company.

Tip: Google the name of the SEO company to see if there are any negative reports from the company.