We already know that the quality of a website plays a key role in Google. Senior Google engineer Matt Cutts has repeatedly mentioned in his blog that "quality" is critical to Google, whether it is content or connection.
However, creating content and connections does not have to go through a painful process. Website Builders tend to consider how to organize content from some perspectives. So let's let go of our innovative thinking and think about all these ways to add quality content to websites.
Remember the following:
- You are restricted by your own ideas and your website. Try to explore in different directions.
- Your website content should be written to your customers, rather than for you. Website content is not written to search engines. They are not your target group.
- Think of your website as a complete picture, a whole with life and breathing. It will continue to grow, not stagnate.
Now we are heading for the topic: high-quality content for target groups.
1,Event Calendar. For real estate websites, it can be used to display new house information; for online bookstores, it can be used to introduce new book signatures, author meetings, and so on; for collections websites, can be used to introduce recent party activities ...... Make sure that visitors can add their own events to the calendar.
2,Map. Consider creating a map for real estate websites, hunting/fishing websites, camping websites, hotels, or any other outdoor leisure websites. Add content at the bottom of the map to describe the map and describe its intention.
3,Pre-sales/after-sales experience. It would be better if your customers could write a short text for the products or services you provide, or explore the benefits of your products/services. You can use them as proof of success on your website.
4,Images from customers. You can set up a special place for existing customers so that they can post their own images and logs on your website. This method is suitable for vacation websites, leisure websites, marriage websites, baby websites, photography studios, and so on. Think about what to do on the Halloween website? What about the flower website?
5,Online Color Painting. Use your imagination. If you make some holiday items a color-filled painting, the children can fill them out before the start of the journey and paste them to their proprietary online forum. After the journey, their parents can post holiday pictures and logs. In this way, a website that belongs to their holiday commemorative website (actually built entirely on your website) becomes the signboard of your holiday website. How do they use this "website? They will tell friends, grandparents, uncles and aunts. They will connect the website elsewhere. You can use this sign as a unique core selling point to compete with competitors. You will be connected by customers and browsed by future customers. You will win the advantage. If the website can be used as an article for children, you can think of many ways to add color-filling pictures or similar creative activities for children.
6,Blog or forumOf course, new content will be added to the website.
7. What interests your target groupArticleOr a new page. Regularly write new content-your goal should be 1-2 articles per week.
8. Display on the site homepageExpert Q &. Ask an expert to answer the question, and then post a question on the home page every week (or post it every day for free control ). Create a searchable archive for previous questions and answers on the website.
9,Product Evaluation. If your industry has products or software that requires evaluation, consider writing some fair evaluation articles. Publish the article to your website and online publications. Readers will always be interested in the complete and fair evaluation, because the author does not lose the bias in listing the advantages and weaknesses of the product. If you are dealing with scenic area businesses, how should you evaluate them? What products will you use as an expert? Why?
10,Tips. If your products or services are suitable for use with tips, write a series and publish them to your website. Send as a news message. Readers who are invited to use your product are also invited to write tips/Tips. If they submit the tips, they will be given some discounts/discounts for purchasing other products.
11,FAQs. Frequently Asked Questions (FAQ) are what you want to know about the target group. When you receive a question from the reader, add a new question and answer content to the FAQ to keep it updated.
12,User manual/Guide. People like to read manuals. If you are selling toilet parts, why don't you write a guide on how to install a toilet in the bathroom? To facilitate your customers, customers will continue. Write a series of user manuals. Create a "restroom Superman" on the Internet ". It seems that this is not attractive enough, but as a result, you will be highly concerned, and will be able to convert website access traffic into sales, you will be attractive outside the Internet.
13,Content that can solve the actual problem. Why do people access the Internet? In order to find information or compare shopping. If you can solve these questions for your visitors, you can help them. For example, you are selling a blanket from the east. Your potential customer may be looking for ideas about how to decorate her office. Her office is very small and she wants to add some color. Most of the walls are occupied by windows and metal bookcases. If you create a series of content/pictures to show how your Oriental blanket can solve her problems, one of the examples mentions the long Oriental carpet. These contents do not contain images, but also contain texts to describe various problems and provide solutions. Your potential customers can naturally find your pages from search engines.
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