3 Ways to teach you how to design a top electric dealer banner

The importance of banner needless to tell, today this article from the heart of the copy, different composition methods and how to choose the font 3 aspects, talk about how to quickly improve the quality of banner >>>

When the user visits the electricity merchant website, the first screen information display is very important, has affected the user whether decides to stay to a large extent, however the light relies on the text large area accumulation, it is difficult to intuitively and quickly tell the user to come here what useful information, Therefore, the Web page banner design plays a vital role in the display, especially for the home banner, effective information transmission can quickly improve the page conversion rate. So bamboo will teach you how to design a good electric dealer banner.

Author: Wind-tailed Bamboo, Public account: liaosheji2010.

This article for the author authorized excellent release, without the author's own authorization do not reprint, thank you:

　　A, take the heart of the copy

A good headline attracts your attention, and a bad headline, which you don't want to see, is just a little bit past the glance. So the first thing to do well banner is to design the copy of the heart. The so-called walking heart, is to touch your heart, or to make you interested, stimulate your click desire.

We often see such ads: the content of the text directly lists the company's business products or business, or as a description of the product or service as a detailed description of the main functions. From The Advertiser's point of view this is reasonable, users need to know that our products have these characteristics, so that my products and services can be remembered. But the truth is often: these insipid ads, in addition to advertisers themselves, it is difficult to have users really want to pay attention to it.

So let's analyze the writer's psychology: Point B explicitly wants the user to buy my recorder. Then a point is the user wants to buy the recorder does not know which home is good, my recorder has so many functions, then the user must need this recorder.

But the user's real point a may not be "want to buy a recorder, do not know which recorder is better", but why do I need a traffic recorder? So for this user a point, perhaps more appropriate copywriting idea is to tell the user:

Of course, users will never because you write a few words, buy products, but also consider the price quality and other factors. But our mission of this banner is to attract users to click and improve the page conversion rate. The user is interested in the point, you will succeed.

A book to help you quickly learn to write the classic good text: "The best course of the year!7 to teach you to write the Internet top copy!"

　　Second, the balanced composition

In fact, the composition of the picture is the operation of the screen, layout, how the composition of your guide to attract users to click, create the desire to understand the content, if you can achieve, it shows that your composition succeeded.

The first eye sees this banner this picture completely not to grasp the key Ah, eyeful small text, plus two a proud uncle. I don't know what to say at all. Wait, what the hell are the next four little squares? The composition feels really bad. So below banner composition, composition rules are divided into the following several:

　　1, left-right composition

The most common way of composition, the theme elements and the main title left and right placed.

　　2. Radial composition of the center

The title text is centered, wrapping the theme elements around the text, with emphasis on the title of the environment.

　　3. Triangle composition

Inverted triangular composition, the title prominent, the composition of natural stability, strong sense of space.

　　4, Slash composition

The proportion of the product is relatively balanced, the composition dynamic and lively and stable, strong sense of space sense of movement. This kind of composition is suitable for science and technology, automobile, trend theme, but it seems that electric dealers generally do not sell cars?

　　Third, the appropriate font

See this banner bamboo always feel like there is not right, the characteristics of women is meticulous elegance, why the font so stout? And the atmosphere of feminine cosmetics does not match. Each font, like a person, has its own character and temperament. Choose to use a font, in addition to considering its readability, more to consider whether the font can accurately convey the unique temperament of the product. The following bamboo tells you how to choose a font.

　　Male temperament: Founder Coarse Tan Hei, stand cool high-end black, word-printing workshop version of Black, Monna just black

Blackbody gives people a strong, compact, powerful sense of strength and plasticity. Applicable to a variety of major promotion of electronic business advertising.

　　Literary Temperament: Founder size standard song, founder static Bud, Fang Zhengqing edition Yue Song, Kangxi Dictionary Body

The derivation of the song body is many, long and flat, there is fat and thin. This type of font is often used in travel-type electric dealers ' websites. The use of the song Body layout processing, both appear fresh and literary.

　　Feminine temperament: Founder Orchid Pavilion ultra-fine black, Han Xiuying body

As a person, women are characterized by meticulous elegance, slim and slender, often used as cosmetics, women's magazines, art and other female subject areas.

　　Cultural temperament: Wang Xizhi's calligraphy font, Yan Zhenqing Ging

Calligraphy fonts have a strong sense of design and artistic expression, the use of good words is often the finishing touch of the pen. All kinds of calligraphy fonts have their own unique delicate characteristics, grasp this point, can increase cultural connotations, but also to foil the temperament of the product.