Discovery of the commercialization process: The year is now 500 million yuan?

Search commercialization is taking place in a step-by-step manner. According to Sohu it got the news, search promotion in Beijing has won more than 1000 customers.

more than 1000 customers are signed in Beijing area

Search channel Promotion agent signing will start in late January 2013 in the domestic first-tier cities, the first batch of contracts will focus on the domestic front-line cities. Search Promotion Beijing area's exclusive agent for Beijing Tiandi Online Technology Co., Ltd.

Sohu it from the world online sales staff to understand that from late January to date, the world online has successfully signed more than 1000 single, covering all except health care industry.

Search advertising account for the minimum cost of 4600 yuan, including 600 yuan service charge and 4000 yuan deposit. On this basis, there are 8600 yuan, 12600 yuan, 26600 yuan Optional, in addition to 600 yuan service charge for the deposit, the more the more the service to enjoy the deposit.

The sales staff declined to disclose the specific amount, but according to the minimum 4600 yuan, the world online has been search to bring nearly 5 million of sales.

Of course, this sales need to deduct the cost of the channel paid to the agent. It is understood that search, Sogou, Youdao and other agents into roughly 40%-50%, channel analysis, of the divided roughly will be around 40%.

13 Agents

Search sales channels are now in Beijing, Shanghai, Zhejiang, Jiangsu, Guangdong, Hebei, Shandong and Henan and other 8 provinces and cities, a total of 13 authorized agents, most of the region to take the form of exclusive agent.

In addition to the Beijing World Online advertising company, such as the old agent, the rest of the agent for the new establishment of the company, to search for the main business, such as the Shanghai General agent Shanghai Strange Search Network Technology Co., Ltd., Zhejiang Agent Ningbo Network Technology Co., Ltd. Sohu It contacted Shanghai Strange Search, but the other side is unwilling to disclose the current transaction situation. According to the previous report, in early March, Shanghai, the promotional activities held in the site signed nearly 130 single, March 21, Shanghai Qi Search organized the second promotional activities.

Public information display, the world online at the same time agent Sogou, search, Youdao advertising. February 28, World online and search signed a cooperation agreement. But before that, in late January, heaven and Earth began hosting of search advertisers.

World Online sales staff described search: "15% of the market share, a new market opportunities, sufficient customer source, cost-effective", compared with Baidu, the effect is not bad, but the price is less than one-tenth of Baidu.

A former employee of a proxy company said that the search will certainly let many agents rejoice and compete for cooperation. For them, no matter search and Baidu Search What is the difference, always is a new money-making channel. Search advertising agency is still a time-consuming and laborious work, "not make any money."

Iris Analyst by Tianyu, search sales system, the proportion of large customers will be relatively high, "Baidu's emphasis on large customers, that is, direct passenger mode, Sogou biased agent sales model, will be between the two." ”

a year is 500 million dollars?

At the end of last year launched its own search advertising system, mainly 3 products, search promotion, brand Direct, guess you like. At present  to the agent open only "search promotion". And this "search promotion" and Baidu's bidding rankings have no distinction between the recent industry concerns.

Explained that search to promote the prohibition of malicious bidding, in addition to consider advertisers bid, will also consider the keyword matching, account history and past hits, is not a simple sense of who bid high who ranked in front of. and the search promotion and natural search results have a clear color distinction.

However, in the opinion of the agent, search promotion and other search advertising promotion is not very different. Sales staff said that the ranking = bid * Quality points, quality points are mainly determined by the number of ad clicks.

For 来, the search business will be an incremental market, and a rapid roll-out of sales channels across the country will help it cash in.

If the market share for the basis of the search and Baidu search compared to of the search has considerable growth space. 2005, Baidu in the Nasdaq listing, the first quarter of the revenue of 42.6 million yuan, according to the time of the research report, Baidu 2005 accounted for the search market share of about 45%; Baidu's latest quarterly earnings show the fourth-quarter revenue in 2012 was 6.335 billion yuan. CNZZ data show that Baidu December 2012 's search market share of 72%.

Search the current market share of 12%, about one-sixth of Baidu, and according to Zhou Hongyi at the analyst meeting, of its own channels still not all converted. Xiangdong said the target of the search this year was 20% market share, with a 2015-year target of 40%.

"There will be a small amount of business revenue in the first quarter," said Tianyu, "which will grow in the second half of the year, and we expect to have at least $500 million in revenue for searches." ”