360BUY Internal Structure Series-title titles (i)

In the last few days, the author completes "from the website structure to look Amoy shoe net layout seo Way" series, these few days write to the Beijing East 360buy internal structure series, because in the 360buy system number is huge, the structure is numerous, many points need us to have a good exploration, then the first step, Let's start with the title chapter.

Home title set the way-brand-oriented

Jing-Dong's homepage title is "Jing Dong Online shopping mall-the first choice of comprehensive network shopping, is the conduct of goods, machine dozen invoices, door-to-door pick-up, save money and rest assured that, in this point, from the beginning to read the last, you always find no trace of the focus of the promotion of the key words, compared to other sites home title, such as when the home page" Dangdang- Online Shopping center: books, mother and child, beauty makeup, home, digital, home appliances, clothing, shoes, etc., authentic low-cost, cod, as shown

　　

You can compare it to understand that the home page title of Jingdong outstanding is the Beijing-east of this brand, and after the text is to highlight the Beijing-East service characteristics, with a description of the Jing-dong, the characteristics of the integrated mall, and in the midst of which you can see in the home highlighted many of the product class keywords, also belong to the mall, In the home treatment are different, one is the brand, one is the product, one is the service, one or the product.

The title of level two domain name set-product mainly

The following author lists a number of two domain name title let us look at the development of the Beijing-East under the title of the level two domain name, as shown:

　　

In the figure above, we see that all the two domain names are experienced in the "Jingdong Mall" of the brand, then listed in this category is the most popular keyword as the goal of optimization, as a matter of fact, some need to do keyword two-level domain name appeared, but also from another point of view of the title of the Beijing-east of the keyword optimization strategy; In these two-level domain names, I believe that Jingdong is doing so in order to separate from the previous procedures, because in the previous procedures have been fixed, used in the digital home appliances series, if put into these products, may affect the main domain name of relevance, and through the two domain name as a classification optimization point, can also let the relevance spread out, So as to create a complete series of the mall.

Site Directory title settings (1)-keywords extended to the Hot series and products

Keywords extended to the entire product, specifically in the site directory, we observed that the title basically covers all of the site directory or hot products, as shown in the following figure

　　

The above "Jingdong Mall" is followed by the category or related products

As you can see from the picture above, such settings, in the directory can cause a great weight effect, because such a set of each directory is manually set, and the keywords should be carefully selected after the selection, popular category or keyword added to the title, So there is a place to learn, then it is in their own web site directory to add popular keywords to the table of contents, so that the entire title looks more relevant to the high and comfortable.

Title of the Site Directory (2)-keywords in the form of (long tail keyword)

　　

In addition to the main domain under the directory, there is a two-level domain name in the directory under the title of the way, directly explain the title of the writing bar, for example, in the E-book channel, title is this look like "E-book e-book download free e-book Mall E-book channel", and in the Youth literature section, title Youth Literature E-book Download-Youth Literature related ebook resources-Jingdong Mall E-book Channel, I believe that these titles are familiar with the set up way, because these long tail keyword accumulation in the title, and then through the long tail keyword optimization to improve the ranking of the main keyword, This is our most commonly used optimization method, so to speak, Jingdong here adopted the most commonly used title of the set method, one to illustrate the availability of such a pattern, that is, through the long tail of the keyword, and another point that the larger the site, then you are involved in the form as far as possible according to the most basic way to proceed, Not too complicated, sometimes simple is happiness.

On the title of the first write here, from these title to find their own inspiration and direction is each SEO friend should grasp, good refueling, graduation design webmaster, http://www.sheji119.com/, To build their own SEO to observe the new world is to take a good grasp no point, refueling slightly, please look forward to the second title article.