3G Channel war launches China Mobile subsidy store promotion TD

"After the issuance of a 3G license, more communication will be promoted between the operator and the agency channel, and the channel's right to speak will be enhanced. It will also bring more opportunities to the agency channel ." On the day of the announcement of the issuance of the 3G license, Suning chairman Zhang Jindong said in an interview with Daily Economic News reporter. He admitted that Suning's communication business had never improved before, one of the reasons is that the communication with operators is not close, and the issuance of licenses will change the old pattern.

Suning is only a side effect of 3G licenses. According to the reporter, the large chain channels in China have started to prepare for 3 GB of resources, and operators have also begun to seize the channel's "street battles. Both large chain channels and dedicated channels have received olive branches from operators.

Mobile phone stores and China Mobile promote TD mobile phones

In January 20, China's largest communication chain channel, DiXinTong, announced that it would purchase more than 0.1 million 3G mobile phones from mobile phone companies and will be available in the mid-year market. This seems to be the first step for large-scale 3G channel investment. The purchase was carried out in cooperation with China Mobile, a person from Shanghai indicated to reporters.

According to the 3G business related staff of Dixintong, "this time we are working directly with the operator Shanghai Mobile, and the products are customized by four mobile terminal manufacturers, Samsung, LG, China Telecom, and Hisense. In January 25, we will launch a carrier-subsidized sales package for TD mobile phones in stores. For a TD mobile phone of about 2500 yuan, users only need to deposit 1500 yuan of phone charges, and the deposit of phone charges will be returned in full in the form of a monthly refund of 125 yuan ." According to reports, all the mobile phones listed in "support" are suitable for mobile network TD mobile phones. According to the carrier's promotion steps and market acceptance, the number of 0.1 million servers will be adjusted in the year.

"In fact, such a big promotion is also a test run by the operator ." According to related persons of Dixintong, through this activity, Shanghai Mobile can observe the reflection at the retail end customer level and find a suitable agency cooperation mode in this process. "The next step of cooperation may change with the operator's policy ."

In the first round of the 3G camp, Dickson seems to have voted for the mobile TD network in the first round.

According to industry insiders who do not want to be named, mobile TD is currently facing considerable pressure. On mobile terminals, major brands such as Nokia and Motorola have little support for it, operators only rely on special funds to stimulate cooperation between strong manufacturers. One of them is to adopt the above-mentioned mobile phone subsidies.

IT chain stores laptops sold by China Telecom

"I am now on the way to Shanghai Telecom's end-of-year 3G appreciation ." In an interview with reporters, a senior manager of the IT franchise chain channel Hongtu Sanbao said that Hongtu Sanbao is a strategic partner of China Telecom and the first round of competition for 3G channels, hong Tu's three companies undoubtedly formed a close alliance with China Telecom. "our cooperation with Shanghai Telecom on 3G has started. We are negotiating how to specify some packages including data services."

An industry insider told reporters that the advantages of China Telecom are fixed-line and broadband resources, especially in Shanghai. These two businesses have a great impact on the policies adopted by China Telecom in the 3G era, it may even affect China Telecom's business model. "China Telecom may launch point-to-point services for domestic customers."

The executive of Hongtu Sanbao told reporters that a process is required for all technical operations to be implemented on the terminal. China Telecom has many resources, more resources may be integrated to promote 3G services. "At present, we mainly focus on the data service. The first service we launched now is similar to the scheme of wireless network interfaces in the past. We launched the EVDO package, after the 3G network is built, the current EVDO mobile internet access speed can reach six times that of the past in the CDMA 1x network, almost the same as the speed of wired Internet access, which will bring revolutionary changes to the PC business, it can drive more notebook sales."

This person said that during the 3G period of data business promotion, business and mobile working groups will be the key targets of this business. Besides Shanghai, the branches of Hongtu Sanbao are also cooperating with the local telecom platform, which will boost the support of notebook suppliers.

"The specific sales promotion case of Shanghai Telecom has not yet come out. We have to wait for the operator's sales promotion solution to come up with professional manufacturers. We hope to bring some well-known manufacturers closer, make some netbook bundling solutions and use the brand advantages to implement resource interconnection."

The "subsidy" policy of operators is undoubtedly attracting attention. The person said that in the early stage of December 189, China Telecom had a great deal of promotion efforts on terminals. Currently, the support for data services is no less than 189. In terms of charges, "because China Telecom has abundant resources, it is likely to package services with other businesses. From the perspective of mobile Internet fees, the charges for each EVDO service may be slightly higher than those for CDMA 1X, however, the overall plan form may be cheaper than previously, which is my personal opinion."

Gome, Suning

Wait for 3G market to take shape

Compared with the medium-sized chain channels that have selected the camp, the large chain channels are not so worried. They are quietly waiting for the 3G market to take shape. In this case, the operator began to take the initiative to move closer to them.

According to an interview with reporters, the core of Gome's cooperation with operators is to carry out in-depth cooperation in user development, maintenance and service, this includes not only the user scale, but also the user quality assessment.

"We also have our plans and schedules, and we will not simply follow the pace of the operator. At present, 3G mobile phones have not been widely promoted in the market, mainly because the network and products are not perfect. We hope to work with operators to promote some steps ."

Mr. Yan described the current market structure with the hope of a great deal. "Currently, all three operators are in contact. If we cooperate, we will certainly launch in-depth and extensive cooperation, therefore, it is hard to say anything before marketing."

Ling Guosheng, general manager of Shanghai Suning, also told reporters: "The current market is still unclear and 3G terminal products have already come to power, however, we will not have any fraudulent actions when we are not mature. The growth of 3G mobile phones is also the fastest in the third quarter of this year, so we need to fully understand the market before that ."

It is understood that large chain stores do not express their views on the 3G market. An insider who does not want to be named told reporters that "the current situation of the three operators is similar, with their own advantages." At this moment, rashly trusting others to vote is a contempt for other markets.

At the same time, operators are also secretly exposed to large channels with the right to speak. "Since this year, China Mobile has had close contact with channels. Due to pressure, they hope to find a solution for mainstream channels ." An industry insider who asked not to be named told reporters that this is almost a rare phenomenon in the 2G era.