4 Dilemmas of H5 advertising

Have you suddenly become numb to the H5 in the market now, the situation is stereotyped, content lacks new idea? I want to do but always do not have a decent, do not know how to judge the quality of the work? What do we have to do with this industry which is only a year? What can we do to deal with ... This time, small stay and you talk about the real dilemma of H5 advertising industry, these 4 points can be said to be my firsthand experience of the status quo, hoping to bring you some inspiration.

Dilemma 1: Front End is a clown (front-end GG, where did you go?)

In the face of the rapid rise of the H5 advertising industry, this circle of talent is actually missing, with "hunger" to describe the most appropriate! Lack of copy, everyone together brain burst think, still can spit out something, lack of design, pull a plane to do can make use, no interaction is not, do a mobile end poster also line; It's like making posters without paper.

Many projects are shelved and postponed because the front-end resources are scarce. Although, there is a large number of Third-party platforms emerging in the market. However, developers ' need for customization requirements and data confidentiality requirements upside down the front-end programmer gap is still huge.

Remember small edit just when, the eldest brother Non-stop nagging, who has the front recommendation? The rewards are heavy! In addition, can often see this kind of scene, in the middle of the night deserted buildings, a bunch of fat and thin men in a corner silently patting the keyboard, and then will run to a sister whine said: "Front of GG!" There are eight more projects to be launched this week. , you are in a hard job ~ ~ The front end of the life is tired into a dog, not yet appear in front of you where?

　Dilemma 2: Severe technical constraints (micro-letter Big stick Monitor)

All of a sudden, the operation of the brother of a furious run: H5 again to seal! Who's doing the sharing page again! Not long memory!

Small stay also do not know the specific implementation time. But at present almost all H5 advertising practitioners know the unspoken rules, when the ad clicks to reach a certain amount, if the micro-letter monitoring to share with the page, will be mercilessly sealed off!

PV ban actually from the "surround the nerve cat" began, but not so harsh at first, and monitoring the intention is to curb the H5 advertising industry, the wind of chaos. Awakened people, the early H5PV myth has no foundation, do not want more people to blindly follow the crowd to disrupt the market.

And this big stick cut the limit also reflected in the HTML5 part of the function of the blockade, we were based on the principle of creativity first designed a video mask with the H5 ads, but eventually the project died, the front of Daniel at that time to the face of our Gang to dry the design team is to say: "Don't look for me!" to scold, To scold Tencent, your video mask micro-trust server not to let go!

Micro-letter as the largest H5 advertising exports began to take a series of blocked and restricted activities, sometimes also disowned, their own H5 also sealed! Perhaps he is responsible for the stability of the industry in trouble, perhaps the face of the million PV panic, a panic. And I'm just here to give you an example to tell you that this kind of measures do not talk about how the heart, have a large degree of constraints on the promotion of H5 advertising. Maybe it's all about the big picture ...

　Dilemma 3: Re-operation Light Road, form single (hurriedly use H5 circle powder! less nonsense)

An Internet technology innovation, can so quickly in the advertising industry fire into spicy chicken, this is also the new normal? No matter which domain is eager to succeed, eager to effect. Remember Li Tao teacher said: "Chinese students only ask how to learn, do not ask why study." "I think it's particularly obvious in the H5 advertising industry, or the H5 name will not be named," he said.

A neuro-cat, come out after ... Attracted a league of nerve games! The followers of the bandwagon followed. A phone H5 out, sprayed a large pile of ads to answer the phone, and the more play the more fancy everyone is fashionable to do phone H5 ...

Is it because the Internet is fast and convenient so that we only know how to do addition wisdom? Or is it because we are too short of awareness of the idea itself, eager to repeat the process from 1 to N, eager to replicate the success of others? The direct consequence of this is to let us too quickly fatigue all matters, regardless of whether it has potential!

If all the H5 do not want to leave something in people's hearts, then the industry will really be like the early prophets of those who boast that: "H5 is a strong wind!, scraping the past is nothing!"

Small stay a little stubborn temper suddenly again, I think a few years later, when everything becomes history, we can also find in the memory of the industry once the great image, perhaps for ourselves and the future is more meaningful it ...

Therefore, the restriction H5 advertisement development One big obstacle, is the developer's beginner's mind, or says the heavy operation Light Road blind!

　Dilemma 4: Innovation in the design concept (H5 is not graphic design, he is hypermedia!)

Actual H5 advertising in the media in various fields have brought a new play, and small set feel that the design performance is the most meaningful, the traditional concept of advertising designers, Kung Fu is to do the picture, the content is still ... And can you imagine the potential of a media that blends plane, animation, three-dimensional, interactive, movie, PIN, voice, etc.? and, this is you to observe the current market H5 can not brain repair!

The traditional advertising design utilizes the sense of the human five senses, is the vision to design, but the H5 advertisement but synthesizes the vision, the sense of touch and the hearing these three senses.

Therefore, the design requirements also reach a new height. You can even put the theory of Eisenstein into H5, and use H5 to make the core principles of Gestalt psychology a dynamic effect.

And now for such a lack of designers and even a lot of people are not aware of, even a lot of practitioners will naturally make interactive and the design of the voice painting to ignore, casually get down on the manuscript ... For those who are good at making pictures of these visual animals, they lack the sense of integrated sensory design, and this is precisely the essence of H5 ads!

The future of the advertising digital design field can become what appearance, H5 advertising design has played a key role in the matting! At present, design awareness is to limit the development of H5 advertising is not a small obstacle, or is an invisible dilemma!

For now, these can only represent my own personal views, but I am persistent that their reflection on the status quo is guided, technical constraints and talent scarcity we can not change in the short term, or you do not have the ability. But thinking methods and cognitive awareness can be used to do it, at the very least, when you give H5 music, is it possible to use a little more thoughts? Have you ever thought about how many points you can add to your work when you add the right music to the picture? In the design of the H5, the motivation of human insight to a little more, Put in the practice of learning from others less, habitual painting scripts, thinking about the rules of the film script and H5 ads have what the same point.

I hope my complaints can give you some inspiration! I wish you all to make better works, together for the industry refueling!