With the development of Internet products, more and more people are aware of the importance of user experience, more and more companies set up ued related departments, and the Division of jobs has been very meticulous. But the division of functions in the ued, but most of the docking interface only level. In fact, an Internet product from the production of a strategy to the final line, each of which may affect the ultimate experience. To sum up, Henry believes that a total of 4 important factors will have a significant impact on the final experience. They are: Product strategy, user interface, technology, and operations.
Let's say these 4 factors separately. Each of these factors is illustrated with 2 examples of this factor, one on the Internet, and the other on a similar example in everyday life. All the cases involved, just at the level I can see (which means that the problem I'm describing, may be reasonable on the level I can't see, or have a reason), set up to illustrate the problem, and only represent Henry's personal point of view.
First, product strategy (corresponding position: Product manager)
Strategy is the soul of the product. Product strategy In addition to determining the specific functions of products, but also has a significant impact on the experience. Bad tactics can hurt the user experience.
Example on the Web: Tencent Pat's receipt reminder
I once bought a product on the pat of Tencent, on the day that the goods shipped, I login QQ, saw such a reminder:
is reminding me that the seller shipped out. Because this product is issued from Guangzhou, the General Courier company to Beijing needs about 3 days time, so I ignored this reminder.
However, the tragedy is that the 2nd day of delivery, I again login QQ, still see this reminder. The same hint seems to be logged in every day, which has actually caused harassment to the user. But the problem is, I do not want to confirm the receipt, but, my goods are still on the road, I have no way to "confirm the receipt." So I thought, if I accidentally use the Chinese postal mail, the road to walk 20 days, I would like to see the same hint for 20 consecutive days ...? Or, my goods unfortunately encountered what a rare mountain floods, earthquakes, such as a few days on the road. At this time I was already very depressed, but also to face this annoying reminder every day. And there is no obvious "message setting" entry on this interface, I don't know if I can turn off the hint and how to turn it off.
This is obviously an experience problem caused by product strategy.
So, how should this receiving reminder function be designed? Maybe everyone has a different idea, I think a simple way:
First, calculate the distance from the place of delivery to the location of the receipt. Then, you need to get the general delivery speed of the courier company, including the likely delay range (for example, differences in developed and remote areas). Then, roughly calculate the time the goods will go on the road. When the seller confirms the shipment, start the timer, after this time, then to the buyer pop-up prompts. If you can cooperate with the express company, take to The courier company's logistics data, after the buyer signed and then play, will be more reliable. And put the obvious setting options in the Prompt box to allow the user to block the information. If the information that pops up is important to the overall strategy of the product, and you don't want the user to easily block it, consider hiding the masking options a bit deeper.
Examples of life: traffic lights in mainland China
"The red light stops, the Green Line." "This is the rule that we were already familiar with at a very young age. But this sentence is for pedestrians, if it is a motor vehicle driver, the rules are not exactly the same. In the People's Republic of China Road Traffic Safety Law implementation regulations, 38th and 51st of the relevant rules of motor vehicle cornering, and the relevant content of this example, summarized as follows:
1. To make a turn, you need to take Jeeves first. Turn left to go first to the left lane, and right.
2, the green light, you can turn left, you can turn right.
3, when the red light, only turn right.
But there are some conflicts between these strategies and the rules that pedestrians have to follow. As shown in figure:
First of all, for the 1th pedestrian, in his direction for the green light, he first to avoid the right turn from a lane A1, and then, in the course of progress, but also to avoid the B-lane to turn left B1. If a, b two lanes have a large number of motor vehicles in line turn, theoretically speaking, 1th pedestrians do not run the red light, not with motor vehicles rob the premise, can never successfully walk to the opposite side of the road.
Second, we look at number 2nd pedestrian, it is more tragic. When he was about to succeed, he met the C1 from the right of the C lane. However, because the vehicles on the 2 lanes next to the C drive are waiting for a red light, they will block the sight of Pedestrian No. 2nd (the sector part is his visible area). So, for the pedestrian No. 2nd, there is no traffic on the C Lane, there are several, and the next car distance from the zebra crossing, he simply can not see! This means that every time he comes here, he risks his life to try to cross the C Lane.
There are more miserable things in the back.
Let's look at No. 3rd pedestrian. When he reached the second half of the zebra crossing, there was a possibility that a motor B1 would turn left from the B-lane at any time. For the 3rd pedestrian, the car will come from behind him! He may not be able to anticipate what will happen in the next second!
Although we note that in the above cases the turning of a motor vehicle must be carried out on the basis of "without prejudice to the direct traffic and pedestrian traffic", as mentioned in the Ordinance. But the strategy itself is difficult to manipulate and grasp. It is not easy to define responsibility if there is a problem. Therefore, the author believes that the overall strategy of our traffic signal system is a serious impact on the user experience (both drivers and pedestrians are users).
Because of the above problems, someone invented the signal with arrows:
In this way, we separate the signals from different lanes according to the direction of the road. In the above example, when there is pedestrian traffic in the horizontal direction, the use of red light to prohibit horizontal direction A, B two lane motor vehicles turn, while maintaining horizontal direction of other lanes unimpeded. At the same time forbid the C-lane motor turn. In this way, pedestrians can safely pass the zebra crossing. Similarly, when turning is allowed, a red light is used to prohibit pedestrians from crossing. This will ensure the safety and patency of both sides.
Second, user interface (corresponding position: Interactive Designer, UI designer, visual designer, etc.)
The second important factor that affects the user experience is the user interface. At this level, processes, controls, interactions, typography, vision and many other factors can affect the ultimate experience. We only select one of the smaller points to give an example.
Example on the Web: Palm Baidu Android Client
"Palm Baidu" is one of the mobile client software that Baidu launched earlier. It will be Baidu's several main products (such as search, paste, news, etc.) to do an app. To enable users to use the mobile terminal Baidu's main function.
But personally, this version of the Palm Baidu application, is only the simple integration of these products, in the design does not fully consider the characteristics of mobile platforms. In fact, the client experience is no better than using a mobile browser to access mobile Web sites directly. We only extract 1 simple points to illustrate the problem, please see screenshot:
This is a list of commonly used Web sites built into the application. We can see from the UI, the list from the text size, spacing, layout and so on, still use the traditional Web style. However, on the traditional web, we use the mouse for most of the operation. The mouse is a more accurate pointing device, such typesetting, the mouse is sufficient to accurately click. But on a mobile device, we need to operate with our fingers. In fact, the author measured the size of these links with a ruler, and on my HTC G7 screen, the size of each link is only about the 4mmx2mm area. This area, even for girls, is difficult to operate accurately. If it is for men with relatively large fingers, or consider the actual movement of the possible interference (such as shaking the car), the experience is even worse, you must be very careful to click on the desired link.