5 minutes to make you Baidu Phoenix nest of high-quality account layout Master

Or talk about Baidu Phoenix Nest account layout problem. The last time we talked about how to build a tree-like account let your account keyword quality basically remain 3 stars. Perhaps many readers are not particularly familiar with the tree structure. Today I teach you how to layout the tree of the auction account. As long as you have mastered this layout way. The huge bidding account hand is also easy to distinguish the orderly to do at a glance.

Said the auction here I want to say a digression, is a lot of people to do the bidding, the bid as always independent work. The author thinks so. SEM industry. Each department is in the same line. The obsolescence of any link from the beginning to the end will affect the data in different departments. Because the SEM inside the auction actually accounted for only 3 of one of the workload, marketing planning and customer service Consulting is also 2 very important link.

Layout Phoenix Nest Account structure bidders need to know six steps

Users can see, click on your ads to the end of your consumption in this process there are 6 steps to be done, affecting the conversion of 21 variables. It may not be understood. Let me explain with a picture.

　　

From this diagram, the first three steps are what you need to do when the user is not there, and the last three steps are what you need to do when you reach your site. (The gray Circle is 6 steps) then each of your steps will have several variables that affect your eventual transformation. Then we'll explain each step carefully. I'm only here to explain the work of a pure bidder. Rather than a versatile one. Bidders are not responsible for finding products and do art, marketing page is not responsible for consulting customer service and so on.

The first choice of words and the scope of delivery whether it is an industry or a product. There must be a certain noun class for it. Take the author's medical profession to say. We do a section, which is collectively referred to as a disease, a breakdown of several. So to select their own disease to subdivide again. Specific how to choose the key words, I will give you more detailed explanation in the next class. Then the scope of our medical delivery must be different from one-page sales. Phoenix Nest of the smallest range of municipalities and provinces, then the author of Wenzhou put keyword, can only be set in Zhejiang. Competition with the city is Hangzhou, Ningbo and the territory of Shanghai. Then the surrounding two or three line of the city's user base to compete.

We first talk about how to choose the word, this is the law of each industry, if the weight loss products are hot left-carnitine, then the general choice of words is generally three types of methods. One is Baidu search Drop-down box, the second search results related recommendations three Phoenix nest background to add keyword recommendations. The author thinks, the first two kinds of choice words have error, because now brush down the box with recommend too many people. Many times the words are brushed out. Generally use the background of the keyword recommendation is better. There is a way to directly ask your account agent to take the key words. This is the most direct and effective way.

The second step is to give your ad a chance to show that it has something to do with the quality of the account we talked about the other day. Advertising display has a number of factors, summed up the basic three points: first, quality, second, bid, third, search volume (here does not calculate Baidu not audited). The quality of not much to say, Samsung is basically the left side of the display, competitive keywords. The probability of two stars on the left side of the show, a star of the basic do not show, no star is needless to say. The highland of the bid has something to do with your ranking, which we have talked about before, which is also related to the quality. The amount of search is the thing you do when you choose a word. You choose to compare the door, no one has been searching, your ads have no chance to show.

The third step user clicks the advertisement this also is almost three factor 1, the user search demand wants to find the answer to be related, for example the user searches gynecology hospital you to display is the circumcision advertisement, this is the match mistake time. The general user is not late is not clicked. 2, your advertising ranking before and after the user search for a problem. At the same time there are multiple ads with similar answers. Of course, the greater the chance of being selected to click. 3, the creative advertising. A flat ad without new ideas can not hook up the search user's eyeball attraction. When you can't let him or her click on your ad desires, your ad can only be displayed and you can't get traffic.

It says that the user is still stuck in the search engine or when they haven't reached your site. You need to do the work. The next point is that the user is attracted to you, click on your site to do what you need to do. It can also be said that the previous three steps is a pure PPC should do. And the next three steps are to be done as a SEM. So if you just want to do a pure PPC, look at the first three steps is enough.

The fourth step users reach the Click Page users reach your page, whether will stay will watch also depends on whether your page can make users interested. If your landing page has been clicked by the user for 3 seconds, it will be blank and not fully displayed. I think most users will choose to close. Because this kind of website gives person's user experience is very bad, the second website gives the person the trust degree to be greatly reduced. There is also your content is not what the user wants. for user clicks. Many bidders come up with very imaginative advertising language, and finally the user to the landing page, the user found that with what they want is completely irrelevant. That's basically also 100% off.

The fifth step users find the content they want to start browsing the page then your bid is half the success. Because you're looking for a user who is looking for it. How to get this potential user to transform your consumer. Just see if your marketing page can impress him. 1, authority. This thing can give him the assurance of the Mind, 2: visual sense, sometimes 10 words than a good picture. The influence of the picture is very big. 3 typesetting, layout of typesetting is not disorderly and not primary and secondary, speech is concise and shocking understandable and trust.

Six produce consultation or consumption, order. Whether this step is good or not is the affirmation of all the work in front of you. If you do not do the perfect, then the previous work is in vain. It doesn't make any sense to do good or bad. One is your marketing page of the Consultation dialog box to give users a sense of comfort, will often be in the user's reading when the endless pop-up. This has been said before the small music, the second is that your consultants are professional, can not grasp the user's psychology. A good consultant can convert half more effective advice into orders, and some consult as a chat. A good consultation is not an ordinary chat with the customer. But in selling and guiding consumption.

The above 6 steps, if you can digest. Then you will be a good person in SEM. Of course, I am not a saint. These are also just experience, we can communicate with each other to learn.

Original Author: Ye Feng medical sem Group: 113435775 This article by the Ningxiaole and Ye Feng blog: www.ningyufei.com Push, reprint please specify the source!