Do the site are aware of the analysis of competitor website is the core technology of website promotion, in order to make the site in search engines to get a better ranking, the best way is to target the analysis of competitor sites, specifically including the internal structure of the site, external links, internal links, and so on, only thoroughly understand the advantages and disadvantages of the competitor site, In the shortest possible time to upgrade our site keyword rankings.
Optimization Analysis of website keyword
First of all, to analyze the competition on the Site keyword layout, related to the title, density, location, etc., and then according to their own site, absorbing the advantages of others, to correct their shortcomings.
Site External Links
From our SEO point of view, we need a complete in-depth analysis of the external chain of the composition of the organization, to understand the competitors outside the chain
Which Web sites are they all sourced from? Analyze the list of results of the query, what are the high-quality links? number and quality of links? Whether to buy or other means to obtain one-way links, there are no soft links, and so on, the statistics, you can refer to the advantages of the opponent's website and operation methods to their own SEO site, This to recommend a Yahoo outside the chain inquiry tool, http://siteexplorer.search.yahoo.com, very practical, can accurately check to the site outside the chain situation.
Site Keyword Ranking analysis
To view the key words for the homepage of the competitor website, query their ranking in the search engine, in general, the site's target keyword in the search engine rankings, the higher the weight of the site, the more competitive, if our site's main keyword ranking behind the competitor site, then in the next promotion, We should focus on the construction of this key word, the chain and other aspects of the promotion.
Site Collection Analysis
The main page of the site to see the number of competitors, through the history of competitors page included can be seen in the competitor's page and the number of pages included. If the competitor's page has 40,000, but contains only 2000, then can judge this site is not a quality site, can be said to be a bad site, if the simple page included in the number, as long as we work hard can surpass competitors.
Website Speed Analysis
Speed access is also an important SEO work, if your site is often not open, or visit the speed is very slow, the search engine will think that the site space instability, give a bad impression, so keep the network speed can quickly access the situation, to test the speed of the competitor website, Look at what other aspects of our site can reduce the size of the space, the appropriate time to lose weight on the Web page, and further improve the speed of Web Access.
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