58 City network won another 40 million investment in SoftBank Division

Yesterday, the reporter was informed that 58 City network again won the favor of investors SoftBank Saif, get 40 million yuan of investment, this shows that investors continue to optimistic about the classified information website.

After obtaining the first $ April 5, 2006 in venture capital, Softbank SAIF, in 5 million, the same city network has joined numerous competitors, including keqiji, platform, edeng, Koubei, and shouji, then Tencent, Microsoft, and google entered the same-city classified information website in various ways. For a moment, the classification information website becomes a battle for the military.

Increasingly tool-based Internet

It is understood that the vast majority of people are using QQ chat, playing games, and a small number of people are using the Internet to solve problems, including using the Internet to serve life and business services, making it a tool.

Along with the emergence of the concept of web, classified websites have become a new favorite of the Internet industry since. 58. A group of classified information-oriented life-life service websites began to emerge in the same city, battle station, Yi Deng, and Fengji. After several years of development in the market, more and more people are paying attention to classified information, and more people are actively spreading overseas. Some insiders predict that the future trend will be the same as that of the United States. The Internet will become more and more Tool-oriented, and the Internet will move from the Internet of entertainment to the Internet of life and commerce. It is estimated that the classification information will be the same as that of SNS in, and will become a mainstream application and be accepted by common people.

First of all, the advent of the community age, short life and limited time, greatly increased people's attention to community classification information. If the website can provide community classification information and update information in a timely manner, it will attract a large number of community users to log on, rapidly increase the number of website views, and thus improve the brand of the website in the community. Secondly, the community era emphasizes the bidirectional nature of communication, not only by the disseminators telling the audience what you have, but also by the consumers who serve as the audience willing to propose their own ideas and requirements, consumers' feedback on the classified information platform also helps sellers improve service quality and service level.

Xu Zhe, vice president of Softbank SAIF, a CEN investor, believes that "traditional classified advertisements are a large market in both China and the United States, and the Internet is an excellent tool for delivering classified advertisements. Building a platform for classified advertising solves the real needs of ordinary people. This is not a demand created out of thin air, and there are many opportunities in the middle. In addition, many small and medium-sized enterprises do not have the money to advertise, but they still have the need for publicity and promotion. Small advertisements on the street indicate that this demand is very strong. It can be seen that the future of classified advertising is bright. "In fact," Community know-how "and 58 city have established a network-and wireless-based customer consumption information feedback system to effectively collect information, in addition to guiding user consumption, by comprehensive analysis of such information, it is not difficult to see the consumption level of a residential area and its consumption characteristics. These are extremely useful for investment preparation businesses.

Large cities

In major cities such as Beijing, Shanghai, Tianjin, Xi'an, Shenzhen, and Guangzhou, we have learned that various classified information websites are successively launching deployment plans. Xi'an alone, first the ancient city, the convenience of Xi 'an station, and the West passenger set, then the Huashang network also entered, the same city tea show Xi'an station also quietly debut. Obviously, the whole country cannot accommodate so many classified information websites, and Xi'an cannot accommodate such websites. It can be predicted that the survival of the website will be well developed, and most classified websites will disappear quietly.

According to industry analysts, various classified information websites are generally optimistic about Guangzhou. First, there is no mature classified information website in Guangzhou, and Guangzhou is a city with a large population flow, people living in this city rent houses and make friends. Second, there are more demands for second-hand sales than small cities. Second, merchants in Guangzhou gather and they have a great demand for publicity and promotion. A few days ago, the reporter learned that 58 City network will take the South China market as a key promotion, according to reports, will use 40 million of the financing of 1/4 yuan for South China marketing. Yao Jinbo, CEO of 58 City Network, said: "In the future, 58 City network will focus on cultivating the South China market and setting up product development, market and service teams in Guangzhou and Shenzhen to provide truly localized services ."