7 common misunderstandings and solutions of Web page redesign

Most Web sites are redesigned with increased content, changes in requirements, and product evolution. However, inevitably, the Web site redesign will encounter a variety of problems, encountered misunderstanding, into trouble. The vast majority of web site redesign encountered misunderstandings are very similar, want to crack is not difficult.

　1. Keep all contents

I know it's always a hard thing to make a choice. The existing content has been with your site for many years, and it is difficult for you to discard a certain part of it.

But when you decide to redesign the site, ask yourself: Are these hundreds of pages really going to solve all your visitors ' problems?

On the question of trade-offs, simply examining whether the content needs to be retained is not enough to make a decision-you have to have enough reason to convince yourself that the content is worth keeping. Retaining all content is a typical "hoarding control" mentality, for visitors to the site, this mentality of the redesign of the site brings the experience may be disastrous. Site content should be reviewed. Communicate with actual users and potential users of the site, using actual feedback and data as a support for redesign. Say goodbye to outdated content and build a new website with refined language and streamlined pages.

Most of the time, the role of the content strategist is more like a marriage counselor, and you need to determine what is redundant, obsolete, trivial, why they are confusing and what is actually useful.

2, pay attention to the trend, ignore the lasting value

Parallax scrolling, long shadow, video background, sticky navigation, panorama background, infinite scrolling, as a designer you should not overlook these popular design trends, no doubt.

The popular design trends are always on every Web site you open, and they always hint at how popular they are. When you are ready to redesign the site, they will always be the first time to rush into your brain, without Shong feel involved in your design. But don't forget, the primary task of Web site redesign is not to dazzle, but to rearrange content to help site visitors solve problems.

At this point, you need to remember three principles: don't design for design; be loyal to your brand; Ease of use is always in the first place.

If the design trend is really in line with user needs, can improve the overall experience, to use not without. If it is just to make the site more cool, then it is questionable whether to use it. The right one is really good.

　3, all is the key

When we are told by our clients that every piece of information they say is important, the situation they are in may require us to provide a lot of help. But when you really dig into it, you find out what is really important, and the other is important, and even some of the information is unimportant.

This is a very high probability when your stakeholders, especially party A, provide you with information. When you start to redesign the site, you may want every piece of information to appear on the home page, followed by, you will find this design out of the homepage, very scary.

"If all is the point, then there is no point." --patrick Lencioni "

This is one of the most common pitfalls, which results in a lack of hierarchy and information overload. So, you should give each page a focus, a core, which means that some information will not be taken seriously, but users will not be distracted by the lack of focus-at least the focus you are presenting will be noticed by the user.