7 Promotional models for Facebook promotion schools

Article Description: 7 of cases of promoting universities on Facebook.

When Facebook's embryonic form crept into a dorm room at Harvard University, I think it never occurred to the university that Facebook's growth would be an indispensable and effective way of marketing today. In a survey of University of Massachusetts earlier this year, 100% of American schools used social media as a way to promote it, compared to 61% four years ago. At the same time, Facebook has a 98% utilization rate in all middle and high-end schools.

"Now students, parents, potential students, graduates, and what they have in common is that they all come in contact and use Facebook." "Syracuse University PR Executive Director Kevin Morrow said.

At the same time, universities are always on Facebook to try some different, newer, better ways to promote. Today, let's take a look at the following seven modes of promotion, hoping that you can see some of the more fresh or inspired ideas.

1. Visual Guide Travel

Syracuse University has created a YourCampus360 project on Facebook with a number of other universities. Students can follow a 360-degree photo and video to visit the school. The route it designs is the best route that the general Wizards recommend. The use of this service can not only help students and parents faster and better first time to learn about the school, but also save a lot more than travel to the campus to fly.

2. The school mascot

Every university has his own mascot. Customs attention to the school mascot page, not only to the school has a more cordial understanding, but also allows you to the school's philosophy, the system has a more complete understanding, rather than to let you see a large piece of lengthy outline. At the same time, the school's mascot Butler will be in the school to organize activities, such as basketball games and so on to update a lot of photos and real-time video to enhance interaction with students. (Students here can be students at school, or graduates, potential students.) ）

3. Promotional Souvenirs for schools

You can find a lot of popular school souvenirs on the Facebook page of University of Kansas, and these special little ornaments are very popular with schools and parents. Not only that, they also launched electronic products, such as you can download their special school wallpaper in Itune. Through these small things, the invisible between the students and school to enhance the relationship and loyalty.

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