8 issues that need to be implemented before running a website

Perhaps because of the beginning of the 2003, the Internet has gradually recovered from the depression of the 2000, the Internet's main force companies and individuals are enthusiastic about the Internet, we began to crazy Internet, a large number of individuals or enterprises or capital began to create more kinds of web sites, a time to blossom, looking beautiful spring, However, from the reality of the situation, from many Web site entrepreneurs to communicate with the situation, many entrepreneurs on the Internet or do not understand, and must have their own stones, the business prospects of the site is more worrying; looking back to 2000-2002, there have been too many web site failures, the ultimate reason, And now is not much worse: the site target market environment is not mature, the site investment and return plan is not clear, the site management experience less, concept and consciousness or belong to singles alone, idealistic state.

Facts tell us that China's Internet growth in the course of the victims too much, laughing to the last too little, do not want to be the victims of the peers, operating the site before, let us implement the following issues together!

1, the original characteristics of the Internet you clear?

The essence of anyone doing business on the Internet, running a Web site, or making a personal friend is to achieve its goals by playing the essential characteristics of the Internet, including:

1.1, resource richness: Only China has 87 million internet users (according to the first half of 2004 CNNIC statistics) activities on the Internet, visible Internet actually formed a resource-rich virtual world, waiting for us to dig; we need to analyze, we are prepared to run the website, What is the proportion of its target audience in this world? What are the characteristics of their age, behavioral characteristics, academic qualifications, social strata, etc.?

1.2, no regional: the Internet Without Borders, the United States and China's two businessmen can communicate directly through the Internet, so that the communication cost is low, the spread of information widely, labor-saving and other obvious benefits. Can we run the site to play these advantages, how to make the site itself to expand the influence of the customer's preferred site for information exchange?

1.3, Instant interactivity: Send a letter to Hubei through Guangzhou, at least 3 times, and through the e-mail delivery will only need 10 seconds (or even less) time can be successfully delivered, if it is through QQ or MSN Exchange, 1 seconds can be interactive exchange. Visible, the Internet has brought us the convenience of communication, improve our communication efficiency, save time cost, more through the information barrier, fundamentally solve the information imbalance, information transmission is not timely problems. How do we run the site to play this advantage? Does the website platform have enough influence to enable the target customers to come to the event? Does the website platform effectively solve the problem of communication between customer and customer, website platform and customer? Are these excellent values you have successfully marketed to your target customers and have them pay for the service?

1.4, Technical: The value of technology in the Internet reflects incisively and vividly, it effectively helps us to achieve the ideal Web site business model, it effectively transmits information through text, graphics, voice and other means to the target customers, and realize the interaction between the two sides; it can enable the realization of powerful statistics, monitoring, analysis, Provide us with scientific, effective, instant and sensitive decision support. So, has our website fully translated technology into commercial value? Does the technology help the company improve the work efficiency, whether to help the website salesman successfully achieved the key customer personality tracking, ordinary customer tracking? Does technology help target customers communicate effectively and efficiently?

2, what is your website positioning? Site positioning in the Investment management site is a strategic decision, site positioning we need to consider the following issues:

2.1. What are the basis of site positioning? A, the impact of positioning factors: market capacity and development potential, individuals or enterprises in this field of experience, individuals or enterprises in this field of rich resources, national or local policy tilt. B, use the actual market research to verify these factors: Please prepare a market research plan immediately, and organize people to implement, come up with reliable data to prove these factors feasible, it turns out that many entrepreneurs have not succeeded in the main reason, that is, not doing market research or do not do market research work, based on personal intuition or outside influence to make decisions , we have a lot of blood lessons in the industry (including myself).

2.2, how big is the website localization? How much ability to do, pragmatic is the key. Please refer to the following indicators: A, geographical characteristics (national?) Regional? B, type characteristics (all-inclusive?) Professional and deep? C, level characteristics (high-end?) Mid-end? Middle and low? Low? ）

3. What resources do you have available?

"Qiao Fu is difficult to do bricks without straw", visible resources are important; the definition of resources should be divided into two categories:

3.1, the existing resources: refers to what resources have been available for the use of the site? Including: Human resources, capital resources, industry resources, government relations, regional resources, network resources. In the development process of these resource sites, what phases need to be used effectively? Human resources, financial resources is the site's early management of the most critical resources, these resources can support the operation of the site how long time? At what stage can these resources generate profits and help the Web site to operate healthily? 3.2, potential resources to develop: refers to the Web site development process, what resources are available for the use of the site? Among them, government resources, trade association resources, exhibition resources, venture capital and other uncontrolled resources, the site has the strength to attract and use?

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