8-point design method for website design that can help sell

We know that more and more companies are putting their business on the Internet, and that more companies are starting their e-commerce trips, so there is a growing need for web design that can help sell, and a beautiful website may be able to achieve the goal of shaping and delivering the brand image, But just being beautiful alone is not helping to sell a product or service. So you need to know more about marketing knowledge.

1. Hint

Research shows that the objects and pictures you see can lead to some inevitable behavior. For example, a study of children showed that they would be more willing to share candies with others after showing them a Christmas hat. The Christmas hat embodies the concept of sharing and instilling this concept in children, Make them more active in sharing with others. The same research shows that showing children a "Toys ' R ' Us" (Toy fight City) logo is the opposite of the Christmas hat-making children less willing to share their sweets.

Legacylocker put a very warm family photo on the page, presumably to make people feel good about his products and arouse the feeling of wanting to protect their loved ones.

When you choose a picture for your site, think carefully about what you want to convey to your viewers. It's important to pick pictures, because the pictures reflect the information and feelings you want to express. Don't put them on the website because the picture itself looks good, if they don't accomplish the goal, Then they should not be on the site. It is also dangerous to overuse pictures, because they may not convey the meaning of the content correctly, so choose the picture according to the effect you want to express.

2. Prevention of selective paralysis

In marketing there is a well-known phenomenon called choice paralysis (choose paralysis). When you offer too many options to your customers, the choice of paralysis occurs. It's good to choose, but when you have a lot of choices in front of your client, They will be puzzled as to how to proceed. No one wants to see customers regret (their choices), so they become paralyzed when customers waste a lot of time choosing them.
In fact, according to Barry Schwatz, when customers face too many options, they usually give up making choices – that's where we need to think carefully about designing the web.

The highrise price list uses a prominent design for the most popular item to help you choose it.

In order to avoid the "selective paralysis", people should be asked to find the products or services that best suit them. Tell them what the highlight of each option is, and then suggest the one they should choose. You can even use visual highlighting (highlighting) on some of the most popular products, To lead a potential customer to focus on it. If the product is not for them, they will choose something else. And if they were wondering at first, a "default" option would help avoid "choice paralysis".

3. Show the product

When you visit a physical store, such as a grocery store, you can take a look at it, double-check it, or sometimes taste it (promotional food). You will decide whether or not you want to buy it based on the product information you have obtained. are tomatoes ripe? Strawberry red or not red? What does the freshly baked bread look like?

When you sell services on the Internet or Web apps (network applications), you should do the same thing-show the product. Surprisingly, many of the websites that sell software do not show the software screenshots. Yes, these intangible goods and electronic goods you can't touch or smell, But you have to know that they can be seen.

Dashboard put their software screenshots on the home page.

People will judge them by the appearance of their products. Why? Because appearance is an indicator, whether right or wrong, represents the availability of a product (usability). This is the famous "aesthetic-usability effect" (aesthetic-usability effect).

Xtorrent is a Mac OS BT software that they also put on the homepage of the software screenshot

If people see a complex, messy interface, or just a less appealing interface. They assume that these products are bad or difficult to learn. In contrast, if people see an attractive, concise interface, they may want to begin to understand how the product works, and want to try it out. Let the customer imagine a situation in which you are using your software, which will make you a step closer to a successful transaction.