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1, let the reader have reason to stay. Make the Web page interesting and fascinating. But the first thing is to make it useful. An easy way to do this is to provide mutual participation--to get readers to do things like sign up for regular newsletters, and to reciprocate their participation in some way, such as a weekly lottery or a chance to give something to download.
2. The most valuable sites for visitors are those that immediately enable people to understand what information is available, how to get it, and how to get readers to correct what they think is wrong or add his or her own content.
3, sign your name and show the honor-but don't get a long signature here. A little ego promotion may be pertinent, especially if you want to make your Web page personal, but it can be embarrassing and inconvenient to the substance. All you have to do is connect to the author's page, which is also the right place to abstain, copyright notices and similar instructions.
4, do not include a number of generalized Web reference information and everyone else is no longer a hot link. Connecting to Alta Vista and Yahoo may be enough, or your external connection should be a place of special significance and where readers have not met.
5. If you have positive feedback in the form of comments or readers ' opinions, consider including it on the homepage-perhaps somewhere in the beginning, or as a link to the honor page. If done right, you can encourage new visitors and reassure them. On the contrary, if not properly done, it will be considered to be boastful, and the real content is in the secondary position.
6. Forget most of the habits that have been learned to write on paper. The task facing writing, paper-oriented writings is a carefully arranged narrative, keep the reader's interest in the process of providing knowledge, pleasure, or persuasion; but text is not a major part of most web layouts-that is, there are more text on the page than other elements, and often other components (images , hypermedia connection) is considered to be more important than simple text.
7, the structure is very important. The Web page may look two-dimensional, but it should not be so understood. The original structure of the printed page no longer exists on the web; The author focuses on the structure that the file displays in a visible way, because it may already have more subtle communication capabilities.
8. Web readers are not going to read every word, they read more closely than they do with fast reading rather than reading in a row like a stiff tree file. Reading through a computer screen is not a very comfortable thing, so the reader hopes to get the results as soon as possible.
9. In the Web page creation, the reader is actually a cooperating person. In addition to paying attention to the vocabulary, intonation and other matters that are to be considered in any type of writing, the author of the Web page also has to be aware of and take into account the reader's physical movement-by clicking the mouse button, scrolling through the page, writing an email-is part of the communication process.
