A brief description of search engine's locality and personalized search

Old high for a long time did not write the text, recently saw the teacher put forward the regional search topic, due to participate in the discussion is more of the matter, talk about the phenomenon and not into the essence, so today try to continue the topic of regional search.

In the discussion of the post, see an article is based on one of my site to do the case, in Hefei search "seo" keyword, my previous SEO blog will be ranked in the forefront. Of course, this phenomenon I think we will often encounter, such as the search for hospitals, real estate, weather and so on and geographical links with the key words, will appear in your city some of the sites, for this situation we have already adapted. However, we do not talk about the phenomenon and say that the search engine why to distinguish between geographical and provide regional search it? In fact, this is just part of the personalized search. In the future, there will be more forms of search experience to be introduced in succession.

Explain before, we take a look at the classified information site, when you open similar to the market or 58, when you open it will automatically jump to your city according to the IP, other such as 8684, SouFun and other sites are the same, these geographical services more obvious site, Provides the ability to automatically judge a region to provide the appropriate service. This eliminates a large number of search query time, more accurate to the most effective content delivery to the viewer.

Mainstream web sites are trying to provide a better user experience, as a traffic portal search engine, there is no reason not to reform, and its reform will be greater, the people's network habits and the cultivation and change more lasting more strongly. On the search engine personalized search, a long time ago put forward the slogan, may be due to technical problems and user habits, the promotion is not very strong, but it is undoubtedly the direction of the future development of the search engine. What kind of situation would that be?

By then, just register a search engine account, for example, Baidu, register a Baidu ID and landing, you will be recorded and analysis of the search, such as which sites you clicked, which means that these sites may be more useful to you, which sites you browse for a long time, click on more PV, This information is helpful to search engine to judge user's liking. At the same time, in the user registration of information, search engines will also be used as a basis for analysis, such as the user's age, gender, geography, occupation and other information, for the display of reasonable serp is essential. Of course, how to analyze the information and how to sort the captured information according to the result of the analysis will be a very complicated process, at least it can not solve the problem completely at present.

In addition, the search engine traffic statistics tools can become an important basis for data analysis, of course, although Baidu and Google have developed a traffic statistics, but has been refused to acknowledge that it will have an impact on search results, in fact, this is no doubt that these product layout for the future of personalized search lay a solid foundation, Baidu recently launched a sharing tool, is undoubtedly able to detect the popularity of the page is one of the ways. Of course, there are more factors in the judgment of information gathering, so it is not easy to implement. At the same time, when this method is fully implemented, it is still worth exploring how to optimize the search engine.

Before personalized search is not fully implemented, some relatively simple personalized services can be launched in advance, we call the geographical search is one of them. As a person in Hefei, in Hefei search "wedding Company", there is no doubt, I hope to find a local wedding company in Hefei, so the search engine also has no reason to show me a Beijing or Chongqing wedding Company, although the search engine will not like the classified information site as direct display of a local level two domain name site, In fact, although the page does not see a change, but its core is no doubt a "local version" search engine.

For now there is no way to use complex algorithms to sort, the main basis for regional ranking or the main keywords, such as the site has been optimized is the Hefei wedding company, ranking has been first, then basically in the local search wedding company, will be ranked first. The title of the place name is critical. Some friends think that with the server's IP also has a relationship, at present, this factor impact is negligible, basically ignored, mainly in the theme of the site and optimize the keyword, the future can fully implement personalized search, the impact of the ranking factor will be more.

This topic in-depth analysis there are many can be said, limited to space, here only to do a brief description, and hope to have more friends to research personalized search, so that when it is implemented, we still have a good way to optimize.

This article by the Highlight Long @ God Horse Network provided, Web site http://www.airghost.cn/, welcome to reprint or communicate with me.