A brief analysis of some views on the discovery of Web site log

Web log is a good tool, it is our analysis of the site a very good helper, through the analysis of web logs, we can get a lot of valuable things, and the author through the analysis of several personal website log, from another perspective to analyze the behavior of users, with some discoveries, And these findings with the general recognition of the theory there is a certain gap, I wrote out the case, hoping to get everyone's advice.

First of all, the author through the Web site log processing, from the Web site log to exclude image pages, such as Jpg,gif,jpeg and CSS. At the same time, also excludes those automatic Web Capture program "web spider" generated data. This data is not a request made by a real user. The author is aimed at this situation to exclude the acquisition program Spider, as long as a Web page average access time less than 1 seconds, the user is identified as a spider program, so that he was excluded. At the same time, if the two access time of one IP is more than 20 minutes, I think it is two users to visit, so I get some data roughly.

Through the analysis of the log, I found two questions, and our daily optimization process involved in the idea of a bit contradictory, the author of the following analysis:

First: Content page text volume and content page access frequency is proportional to the

In general, in order to optimize, we usually recommend simplifying the content of the Web page, on the one hand, reduce the size of the page, is conducive to optimization, on the other hand to facilitate the user in the shortest possible time to grasp the main points of the page, but according to the results found, but this also affects the Therefore, the author thinks, more text not only means reading, understanding need to spend more time, but also provide more information, therefore, and not blindly simplify the content of the Web page is the advantage.

Second: Link structure is not the most critical

Usually we think that the links in the Web page need to be clearly depicted. At the same time, web designers should put the most important links on the portal page, but according to the log can be found that the link structure is irrelevant. I think it might be because the user has his purpose before visiting the site, and he doesn't mind how many clicks it takes to get to the target page. For him, the most important thing is to be able to find the appropriate information, therefore, I think this part of the customer should be familiar with the site, the new customer is not so, but also explained the importance of the content of the site.

Of course, through the log analysis, there are some consistent with the optimization of the idea of the discovery, such as system response time, link design and site access is inversely proportional. In other words, the shorter the system response time, the design of the link is also subtle, the lower the level, then the more users visit, this requires the web designer should do their best to reduce the system download time, and make the link more effective, to reduce the time users reach the content page.

Therefore, the author believes that the site designers can not simply consider how to make the page short, concise. Sometimes, it is very important to use more text to describe the problem more clearly, to provide valuable content to the user, and to do the linking to reduce the time that the user arrives at the page, which is of great significance. Above purely personal views, I hope to learn with you, finally, the article copyright: Guangzhou People Hospital: http://www.gzrlw.net/, Welcome to reprint, please reprint the time to retain the link, thank you!