A college student's network PR experience

Every day to make a fresh and good-looking story, clearly speaking of a restaurant, but also to avoid the "taste" problem--childchild is a famous university communication Department of senior students, she once in a professional network PR company to do part-time, "in fact, is childcare."

Like most of the domestic network PR companies, Childchild Part-time company has no more than 10 formal employees. Buy a few computers, rent an office, then, they have to expand a hundreds of to thousands of people ranging from professional network PR "hype Group", rely on these "childcare" hype.

Composition of this team of professionals, is a group of unemployed "otaku", "curtilage women." Their specific work every day, is in accordance with the instructions issued by the company to the Tianya, mop and other major well-known forums to reply to the post, holding hot topics, with the company to complete the network PR project.

"Ha, I also come to take a bubble!" "God, I have no words ..." is their most common way of posting replies. However, many customers want to sell cars, air-conditioning, refrigerators, and even funds, the relevant field of expertise requirements are very high, you need network PR company planning, by hand writing soft text.

Childchild's first "project" is to hype a Chinese fast-food restaurant. She was first arranged to Sina, Sohu, Shanghai Hotline and other portals of the catering forum, to woo activists.

This is a lot of network PR company "talented" the first step. They typically have 1-2 months of observation of activists, sending people to communicate with each other and asking them if they want to join a PR project.

"Who is willing to take their own years to save the character for trading ah." "Childchild asked activists to" say good words, "the request repeatedly was strictly rejected. She can only apply for ID, write her own "soft wen" hair up.

Every day, childchild in the forum to register a new ID, send an article to the Chinese fast food restaurant to eat the story. Most of the time, she will use the form of "diary" to write, such as today and Mom shopping, noon to the restaurant to eat, ordered what dishes, think which dish especially delicious, with "teeth cheek leave incense" and other languages described dishes.

In fact, the store is "really bad to eat". Childchild to the company to reflect the problem, planning said, as far as possible to avoid the "taste" problem.

Childchild can only make up stories that he is a boy, in that restaurant to meet a girl to become his girlfriend, this restaurant became a promise place, every year they will return to eat here.

"Very dog blood!" But the effect of this post is not bad, "Childchild proudly said," The encounter is always to impress everyone, and the location of the encounter is also very valued. ”

However, not every time so successful, sometimes made up ruthless, "a post to stir up a curse" situation is very common.

Okay "Childchild habit is submerged," This is a good thing. If no one replies, but also their own ' top ' themselves, so easy to wear help. "Moreover, the customer's request is very rough, only look at the number of replies, not too concerned about the quality of replies." In fact, many customers only care about their brand exposure rate, as long as the post is hot to let people see, do not evaluate good or bad. ”

Part-time one months, followed by two projects, the girl took 1200 yuan. "I have a part-time job once in a while, and I'm not very good at it, and I don't earn much. Many people every day ' curtilage ' at home, to several network PR companies to do ' speculators ', also calculate a full-time job, earn certainly a lot. ”

Compared with the online prevalence of "internet push Hands", "speculators", "Water ghosts" and so on, Ling want the media is more willing to the company's this supernumerary army known as "assistant hype team." Talented, a head of the media, said they were most interested in character. Many people have to "post" full-time, so "personality is a lot to decide, and you need to be able to sit down first." ”

In addition to owning a group of people, the network PR company also holds a lot of IDs in hand. In the major well-known forums, network PR companies will go to register a lot of IDs, the ID information published to the "Hype group", let them arrange combination use. For example Catherine this account today is Xiao Wang in use, tomorrow may be Xiao Li use. Another example, the end of the Earth in Jimmy is, the cat in the Tommy, QQ forum Ronald, are small Zhao. And Xiao Zhao said what, have to listen to customers.

Childchild admits he is "purely cheap labor", but she still values the experience, "when a ' opinion leader ', hey." ”