A comparative analysis of the operating modes of Chinese educational websites

Compare | website operation with the revival of Internet, the internet has become a hot spot of venture capital. At present, large and small educational websites in China are very many. According to whether the commercial operation can be divided into two categories: first, the non-profit website, such sites by the government funding construction, local education departments management operations, free use of teaching resources. Local Education Hall (Committee, Bureau) web site, part of the city of Educational metropolitan area Network belongs to this category, two, commercial web sites, such sites by enterprises or accounted for a larger proportion of commercial operation. Enterprise Investment Education Information Service, teaching resources, value-added services, education metropolitan area network belong to this category. Non-operating web site does not involve commercial operations, not discussed here, we focus on the analysis of commercial sites, commercial web site operation model has the following categories:

(i) Basic network services

Including website: Most of the business Education metropolitan Area Network, generally by the seller of credit owners transport business
Operation mode: The network operator's income mainly comes from the network access expense, the access school pays the broadband use fee every month, the amount from hundreds of yuan to thousands of yuan, the school to the student on the machine internship fee charges as the subsidy. Operators provide relevant education information, educational resources, application services and so on.
Business philosophy: Such networks are generally established by seller credit, and investors are looking at a large network of hundreds of schools, tens of thousands of teachers, hundreds of thousands of students, and hundreds of thousands of families that can be affiliated clients. Through the construction of Education metropolitan area Network, "absorbing effect" to attract more users to the Internet, in order to bring more Internet access services revenue.
Comments: As the current education metropolitan area Network uses the most extensive operation mode, its advantages: simple and stable charging method, access to schools to achieve a certain scale returns better. Disadvantage: A knife-cut fee is easy to arouse the objections of the school, there is unfair. In addition, the most concern for the site operators is that the network access services facing the competition of telecom operators, on the other hand, the center of the site on the attractiveness of the school has become a problem, most sites do not pay attention to software construction, application services, teaching resources lack of attractiveness, schools are unwilling to make a fee
Representative Website: Jiangmen Education metropolitan Area Network

(b) Pattern of schools

Including website: All kinds of online schools, tutoring websites, on-line counseling site
Operation mode: This kind of website is generally "famous school + teacher + synchronous teaching + online tutoring", enterprises and schools jointly organized to tuition fees, membership fees, counseling fees as the main income for students, the community needs of people to provide distance education, online tutoring, synchronous teaching services.
Business philosophy: Corporate money, schools out of people, forming a community of interests, enterprises are generally in the dominant position. Investors Fancy is the school's fame and this attracted the number of students, the courage to open school are generally key schools, key schools, the rate of graduation is very high, parents are willing to spend money, investment returns.
Comment on: This kind of website already has the brand, like 101 school, Beijing Four Chinese School, in the present Education Department ban teacher paid tutor, the market prospect is more optimistic. Students are not a problem, consider how to improve teaching results and create a new teaching model. Although there is a suspicion of promoting exam-oriented education, but under the pressure of practical studies, parents are willing to spend money to let their children on the high quality school.
Representative Website: 101 Schools, Beijing Four Chinese schools, Guangzhou Teacher Counseling Network New Oriental

(iii) E-commerce model

Including website: Education E-commerce website (product sales, electronic Mall),
Operating mode: Educational products online transactions, through the network sales of educational products, including educational assembly, education resources, educational supplies, etc., the main income from trading commissions and membership fees.
Business philosophy: A typical E-commerce website of education industry, products are generally teaching resources, teaching equipment, teaching instruments, it equipment, books, audio-visual and so on. The trading method has BTOC, ctoc two kinds, belong to the vertical type E-commerce website.
Comment on: With the change of the netizen idea, the practicality of the electronic commerce, the Education electronic Commerce website foreground is optimistic. HC Education Channel To do a very successful, to sell hardware, the scheme of the main trading platform, information is also excellent, browse enough to exchange for advertising revenue, in the industry has a greater impact. K12, with a long teaching resource, has grown into the most popular teachers ' original resource and Teacher Forum Center in China. Zhejiang Large network put forward "network Let teachers rich" slogan, the construction of the country's largest original education resource center, teachers upload resources by downloading the amount of income. Although this model is creative, but the market positioning problems, teachers are not teaching resources buyers, is not likely to pay.
Representative Website: HC Network Education channel, K12, China Educational Technology and equipment website, Zhejiang Big Network

(iv) Information service model

Including website: education information website, enrollment test website, education bidding website
Operation mode: This kind of website can be subdivided into two types: first, the education portal, provides the free education information service, obtains the advertisement income through the massive tour quantity, the click-through rate, second, provides the paid information service, provides the valuable education information service through the network to the user, the main income comes from the user pays the member fee.
Business philosophy: A typical ICP site, in the content of the construction of more in-depth, more professional, free web browsing generally very large. Toll website Some information directly from organs and institutions (such as high test site, bidding site), information dissemination is unique, monopolistic, so you can earn considerable profits.
Comments: Toll information Web Services to deep-processing, professional expansion, unlike the traditional ICP site, because the Internet free concept of the existence of the road of paid information services is very difficult. There are many kinds of examination in our country, along with the trend of certification, all kinds of qualification examination gradually formed the examination economy. The examination website provides the professional service, slowly opens the market. Examination site should take the road of information processing, relying on monopoly of public information resources (such as high test points, bidding) business is easy to arouse criticism, not long-term.
Free Portal: Sina Education channel, Sohu Education channel
Fee website: National key Network, China Examination Network

(v) Education idc+asp model

Operating mode: By building a powerful network and application platform, the operator sets up a data center to build a network portal for all levels of education and a library of application and teaching resources for teaching, Office and management, providing a variety of network applications and value-added services such as data storage and backup services, Network security services, VPN services, etc.).
Business philosophy: In the idc+asp mode, users do not need to purchase application software and a large number of application servers, without the establishment of maintenance of a large and complex computer systems, users simply through the way of the web to obtain the required services, so as to reduce the cost of education information, low-cost, efficient, powerful, Suitable for the Education Management department and primary and secondary school informatization application system construction.
Comment on: idc+asp "A network of multiple network" guiding ideology, is in a comprehensive platform for the overall application, the establishment of a variety of virtual private networks and applications, such as network teaching network, educational Administration network, enrollment test network. The education idc+asp provides a solid infrastructure for various complex applications, and can carry out various network multimedia applications, such as supporting network video and audio Broadcasting and VOD, online tutoring, network teaching and demonstration teaching online observation and so on. Many experts believe that this way is the most economical and reasonable education information solutions, but also the future direction of development.
Representative Website: Nanjing Education Information Network

Sun Tzu's Art of War: Enemy, win. The author of the current domestic various types of educational web site operation model of comparative analysis, meaning for the industry to provide some reference for users, welcome to Exchange.