A copy of the solution to develop specifications and implementation

Article Description: copywriting problems and solutions.

Scene One

Small A: This hint layer copy is I write, x always say not good, want to revise under.

Xiao Qiang: OK, no problem. Where's the bad?

Little A:x always said you are more professional than me, let you see.

Xiao Qiang: You are very polite, what is wrong with this passage?

Little a:x always said let me and you learn a little more.

Xiao Qiang: Learn from each other ...

Little a: It's a nice day today.

Jack bauer:...... Yes, what is wrong with this passage, can you give me a direction?

Small A: You are a professional, you want to write how to do it.

Jack bauer:...... I'd better ask X.

Xiao Qiang: x always hello, just small A said this paragraph you let me change, I would like to ask the direction of the amendment?

X total: Show you a few screenshots, you will know. Screenshot 1 screenshot 2, screenshot 3 ... (a few different styles of screenshots)

Jack bauer:...... OK, I'll write a few here, and I'll show you.

This conversation is a situation I often encounter. Small A is the assistant of Total X, he does not tell you the clear direction, may be because he also did not know the direction, also may be he thinks you are specialized, should know the direction?

The boss does not give a clear direction of intention, first of all may be he wants to let you think, find the problem. But for you to see the example does not give an explanation also can have the problem, after all, everyone has no annotation examples of the same understanding. Secondly, it is possible to say that there is no good, just think others are good. If so, it is troublesome, because too many choices, is too much text? The tone makes people uncomfortable? Or do you feel bad about a language?

This time " choice " is more important than " doing things ", the direction is wrong, the more things are wrong. In the face of trade-offs, comparisons, trade-offs and other choices, this itself is a kind of work. In the process of doing things, you should consider "what is done is not in the right direction", and then try to "do things right".

Afterwards, I have proposed 5 sets of plans to the boss, respectively: Simple version, complex version, tone ease version, the seriousness of the version, fake version. Mister's reply is very quick: use simple edition. From this: The boss likes the style is simple, the original hint layer out of the problem is a little more text.

If the boss directly to say the direction of change, the efficiency of the matter itself will be improved, but because the answer is relatively simple, you again the opportunity to make mistakes will increase, the efficiency of the day may be lower. Let you learn how to find, solve, and avoid problems, which may be the "Shang Yi" place.

However, this operation is limited to the use of leadership, small a if also according to gourd painting ladle, I understand this matter will not be so profound, it is estimated that the direct Shang to defy.

Scene Two

Boss: You edited the tip? What does "XX" mean?

Xiao Qiang: This copy seems to have not seen Ah?

Boss: Never seen it before? How do you get online, and what is your control over the paperwork?

Jack bauer:...... Boss, now products, business, technology there are a lot of new online copy does not pass my side.

Boss: Why did you tell me this when you didn't go through your side?

Jack bauer:...... I know where the problem is.

In response to the problem raised by the boss, after analysis, I found that the problem arises because :

1, the product copy without the Copywriting personnel planning has been on-line, the process is not standardized, the role of the copywriter is not clear.

2, the department's copy editing ability to be upgraded.

My solution is to make the specification and implement it.

The first step: the formulation of "5173 copy design concepts and norms," the document will be some copy of the design concept, and principles through the way the document presented, and the formation of standards;

The second step: to develop a copy of the work flow code, clear copy in the ued and even the role of the product department, the establishment of a copy of the process, to determine the upstream and downstream links.

The third step: the implementation of these two norms.

Ways to implement:

1, on the "Work Flow norms" collection, unified opinion, and the Department of Internal Communications, and then send mass notification,

2, the convening of the "5173 copy design concepts and norms" to share, unity, raise awareness.

effect: through sharing, let everyone understand the work of the text, improve the department's editorial ability to copy, enhance the user experience, standardize the process of copy work, the full control of the copy work.

On the above content I organized into a PPT to the eldest brother, after reading to make some comments and expressed more satisfaction. From this we can see that the boss's expectation is: do not passively and other problems arise to solve the problem, but to actively avoid the emergence of problems .