A few items of user interview by telephone

The first revision of the industry's sake, in order to let us designers can better understand the needs, understand our users, and department of the use of research shoes together to discuss the decision to use the telephone to conduct user interviews, to understand the user. The reason why the use of telephone in the form of user interviews, mainly based on the following considerations:
1. Because the industry home page for the machinery industry, basically Hangzhou is difficult to find a more consistent with the interview target users;
2. The time of this revision is very tense, from the interactive to the front end also on one weeks time;
3. Interviewed users were in the field, both in terms of time and cost;

And the telephone interview has its convenience, timely, cost savings, and so on, so I and the use of research children's shoes agree. And with the research students together on the entire telephone interview carried out a general planning and concrete implementation steps. The main step is four steps, one is to confirm the telephone interview problem outline; the second is to carry out a test on the telephone interview outline, adjust and revise; the third is to start the formal telephone interview; four is to organize the result, and to guide the design effectively.

In and with the development of children's shoes to talk about the content of the telephone questionnaire, the first draft of the design to play after we found that the content seems to be a little too much, it is estimated that users will not spend half an hour to answer these questions, in the revision of the draft we cut some of the problems, Basically put the time in 10-20 minutes, and we decided to put the most core part of the front, the secondary things in the back, so that even in the user interview, less than five minutes users interrupted the interview, at least we have to ask the core part has been completed probably.

We at 11 o'clock in the morning, officially began to the user's telephone interview, the interview before we still think that a lot of possible problems, the result is still a lot of situation. We hold the list for the user interview, the list of users have fixed-line and mobile phone, from our consideration of the first fixed-line will be better, the result is not our expectation, 10 users basically fixed landline did not succeed, if no one to answer is let us hit his cell phone. In the back of the interview with the customer, the user's performance can be roughly divided into three categories; one is to receive our phone, will be vigilant to ask us what is doing, even if we explain the intention, still be ruthless hang out; a kind of is to receive our telephone or want to chat with us, But the cries of the children around the user have seriously disturbed our interview, and a group of users know that our purpose is still very much in response to our questions, but also put forward some of our own views.

Through this telephone user interview, summed up a number of points to note:
1. Telephone interview questionnaire design of the class capacity should not be too much, time needs to be controlled in 10-20 minutes;
2. The key issues should be put forward so that even half of the interview is a valuable sample;
3. Especially when connecting the telephone, must pay attention to use the word and tone, the best can sound sweet, this can reduce the vigilance of the interview object psychology;
4. Must be resolute and courageous to hit the user's mobile phone;
5. Don't forget to make a recording during the interview so that you can finish it later.
6. For the more compatible users to use similar small gifts of material rewards, mailing the past, to maintain contact in order to facilitate follow-up visits and so on;
7. If the user has more ideas, can be appropriate to extend the interview time, we must let users enjoy, cool to the end

The above is my summary of the use of telephone users interviewed a few things, welcome to shoot bricks.