A few tips for web designers to guide customers

What's all this? Does this have anything to do with the project? Does this have anything to do with designers? The answer is: Yes! And these questions should be what the designer should know before the project begins. The so-called designer, is that standing in the forefront of the times, must have a keen insight of the occupation, they should have the eagle's eyes, at any time to watch the changing environment around.

Unspoken rules speak well, first unified people, and then collective affairs. The ultimate goal of guiding customers is this, first pull their help, assimilate their ideas, more conducive to follow-up work. So, people are thoughtful, so your interventional guidance may not get the expected results, depending on your experience and skills in the process of guiding. This is like you go to massage, the first time always feel like to be beaten, later more comfortable, is a technical aspect of things.

1. Try to stand on the same line with the client

The customer must have the bottom line, your design cannot be too good, also cannot be too bad, cannot be too expensive, also cannot be too cheap, this is a handle process. How to understand the customer's bottom line? Go to visit the client and go to his place to see what flag he has planted on his hill.

The size of the company, the quality of the staff, the appearance of the front desk, the size of the meeting room, what brand of customer's suit, where their market is, whether they have a professional product manager ... All this reveals the customer's bottom line and psychological price, the most important, as well as the degree of awareness of the design.

Party A and you directly docking people, is the other party's leader, or just handling people? If he is only a manager, what kind of position does he have? How much weight does the unit occupy in the party? He is in charge of the project is bound to complete a successful or putting risk, or just want to muddle through their boss? Even, does the operator have a bit of a rebate on the rules?

Sometimes your client is not a client, there are people behind him, so you have to look deeply and ask about the layer where the design has the right to decide and execute, and perhaps their message is the part that really needs to be practiced in the design-so I stress that the guidance for design cooperation should start with leadership at the highest level, Or start from a unit that has a decisive effect on the project.

What's all this? Does this have anything to do with the project? Does this have anything to do with designers? The answer is: Yes! And these questions should be what the designer should know before the project begins. The so-called designer, is that standing in the forefront of the times, must have a keen insight of the occupation, they should have the eagle's eyes, at any time to watch the changing environment around.

A designer once hand such a website design project, handle person has a lot of party that mighty arrogant, did not listen to the designer's professional suggestion, from the beginning of the project to party B has the hostile sentiment, this is very unfavorable to the project development. Then the designer obtains this kind of information: The docking person is the project manager of party A, had persuaded its boss to carry out the project, then found the design side to carry on the project development. So what does that mean? What type does he belong to? What does he want to get, afraid of what's happening? Obviously, if the project is screwed up, he will be ruined, and that's what he's afraid of. At this time, the original designer only to the situation with a little guidance will be able to, but the client is extremely subjective, is still bent, and his many decisions even offend many of the design of the big bogey and principles.

At this time, put in front of the designer only two roads, one is to continue to fight, can this road if grasp improper, light delay project progress, aggravating the hostility of both sides, heavy complaints even lead to the project terminated. Second, the resignation, you love how to do, I will do, as long as the project smoothly acceptance, nothing more than to make a garbage project just.

Yes, the garbage project, I believe that every designer does not want such a thing to happen, then, at this time how to fight, how to reverse the status quo?

On that day, the designer borrowed the opportunity of chatting between the two sides, Heart-to-heart said: "I have to handle a lot of projects a year, to screw up a, for me and nothing, not to mention if the project normal acceptance, in theory, I do not calculate to hit, and you are not the same, I have been working with your similar company, but also responsible for many projects, I understand your current mood, I know you also want to do the project well, and so on, I combine many years of design experience to you the pertinent recommendations, many are actual data proved, I hope you can listen to ...

Thereafter, the two sides became friends, the project also successfully completed, and then party A with the platform, the business carried out in full swing, of course, this and the party's own strong strength and rich resources inseparable, this is something.

From the customer's point of view, there are a lot of examples in life, such as when you go to a restaurant, the unscrupulous restaurant waiter always recommends that the signature on the menu is expensive, and a bit of empathy will advise you from the customer's point of view, how much, Even I have come across custom orders and services tailored to your dining objectives.

With the customer on the same front, is the first step to win the trust of customers, but also the first start of the guide.

2. Forced guidance will have a reverse effect

What do you mean by forced guidance? I believe that the client side has the most say is a not what kind of designers and companies to recommend, or not too mature internal team to do the demo, the design of the things that the layman saw a bit of a problem, they are still said enraptured, what "International Style", "majestic", "exquisite" Can use the rhetoric all use, finally let a person feel like a clown.

In the process of guidance, from the first moment of meeting to avoid the customer's vision, or to see the customer eat the same, customers have the opinion that "according to our successful experience, your view is ... "Basically this style of guidance will only lead to adverse effects." Confidence should be manifested in the details and rigor of the person, not the aggression of the act or the language.

3. Customer concerns may be outside the design

Perhaps you do not believe that most of the traditional industry customers listen to your design proposals, you do not know what you are doing, they are concerned about your language fluency, pay attention to your notebook computer, pay attention to your dress, pay attention to your self-introduction ... Until, until you mention their product name, price, market share, profit margin, brand impact and depth of time, their ears will be pricked up.

Designers put too much energy in our design process, in fact, the customer is more concerned about is "you this design is how to get?" "Why are you so designed?" "With this design product can sell?" "Why is your design so expensive?" "-Well, it's like traveling with you, if the scenery is not majestic, the road is not remote, sparsely populated, culture is not exotic, you will think that the meaning of travel is not so heavy.

4. Don't play the role of a business person

Some have just been kicked into the society by a designer, accidentally mistakenly entered the route of the cottage, that "guide customers" is to "engage with customers", there are some unfortunate, really make a relationship ... 陪吃陪喝, romantic is actually not our designer's good at, also not necessary.

Designers must need some style, you and customer mingle in fact also may not be able to let him bow to your design, design needs communication, but also need to pick a guest, you can not be a dish to pick into the basket-I say so really realistic point, but the reality is far more despicable than this.

If you insist on the reputation of the design industry, you should never sit at a table with a cottage customer to make a cup change-but I still want to earn their money? Hire a professional business person to come forward and solve your embarrassment.

5. Your design may not be so good

Of course, your client may not be a designer, the so-called did not eat pork also saw pig run, if your customer spent 3 months, see all kinds of fancy proposals, participated in the hundreds of the design recommendation, I believe his aesthetic and design understanding can also have a little change and promotion. So, your small focus on those huahuachangzi may not work, as a designer, you should at least ensure that their own insight and work is the customer "unexpected", and sometimes the key to guide customers lies in the work of creativity and customer awareness of the gap between.

If you can, if you want to understand the work of competing customers, find their own gaps, in any way is ineffective, perhaps the problem is on their own, which we can accept, and to amend.