A few ways to highlight the beauty of Chinese in the plane typesetting

I think you need to think about three aspects in graphic design Chinese typesetting: shape, rhythm, contrast.

One: Form

What is form? As in many of the answers mentioned in traditional and simplified, that is a form.

I am here to simplify the name: Many of the answers are mentioned in traditional simpler than simplified more flavor, better look, as if a good copy must be traditional to make it "enough China." In fact, the traditional as a font of a form, has its advantages, but must have its limitations, so do not superstitious traditional, personally, I prefer the simplified.

Here are a few examples of typical forms:

1: Picture type

This Chinese wind is very strong, the line is very soft picture, with handwriting is obviously better.

After reading the above sentence, we do not form such an impression: Chinese wind + flexible line = handwriting.

Why do we use handwriting? Because we don't want text to be distracting.

Take the above picture as an example, I want you to see is not create splendid heshan these words, otherwise I why also specifically find such a map?

You'll find that when you look at the picture below, your attention is easily attracted by the words create splendid Heshan, because the font is very hard, the font is coarse, and the overall style is not very consistent, the human eye to move things and special things always assign the first attention, when everyone's attention is attracted by the word, The attention to be allocated to the screen will be reduced, then this work is a failure, because you do not guide the audience.

So, thinking one:

Good text form is merged with the picture.

2: Mood type

Sometimes, the text itself is a temperature and emotional, according to the intention to express the choice of words, will better use of good writing.

So, two ideas:

Good writing form is connected with the artistic conception.

3: The representational type

So, the idea of three:

Text forms can be borrowed from images.

Two: Rhythm

What is the rhythm of words? My understanding of it is: internal unity.

It's called a rhythm.

It's called No rhythm.

The following kind of feeling is messy, why? As I said earlier, people are always sensitive to changing things, and so frequent font changes make the audience focus on the change itself, not on the meaning of the words.

So: in graphic design, do not use too many fonts to avoid losing rhythm.

Another example:

The picture uses overlapping and color variations but does not seem complicated, because it is controlled by rhythm: Only two colors are used, each word overlaps in the same distance, and every other word changes color.

So: To make the text appear rhythmic, unified parameters are a very effective way. Three: Contrast

1: Color contrast

As mentioned earlier, people are very sensitive to change, you use color changes to form a contrast, it is easy to catch people's eyes, to express your points.

So: Use color change, contrast protruding your focus.

2: Size Contrast

So: By the size of the change, the contrast protrudes your focus.

3: Font Contrast

So: Use font change, contrast to highlight your focus.

With a combination of form, rhythm, and contrast, your creativity will never dry up and can provide you with unlimited creative sources.

For example, the following picture:

Form: Traditional simplified combination, because it is the background of dark tones, so the font color is brighter, and the font is relatively coarse.

Rhythm: Use three fonts, three colors, through the color of the shading and font overlap to create a hierarchy.

Contrast: There are font contrast, size contrast, color contrast.

The above picture is just when I was bored to pick a few elements from the above frame to assemble, I believe the power of their combination is enormous.

Next, I'll talk about how to use the framework I mentioned above for font design:

For example: We have to add the following "No dark clouds, to block the sun" this sentence.

First, we determine the font shape.

For this majestic of words and such a magnificent picture, we choose the main point of the font is: to enough atmosphere, thick enough, overbearing, the best angular clear!

Should the font be release vertically? Taking into account the relatively clean left side of the screen, you can choose to put vertically, because the horizontal will block the screen in the Dindal, the grass below the horizontal word has a narrow space of the specter.

What color do you choose? Because the left side of the screen is a dark hue, in order to make the font obvious, we choose the bright colors of the font.

The output results are:

OK, let's consider the following: In order to highlight the sun, we make the color of the sun different: the feeling of the sun is not enough to bulge, we add size contrast:

Output results:

This time we think about the rhythm: I mentioned overlap before, at this time, our words are: "No dark clouds, blocking the sun," so we can consider to put the sun in front of the clouds?

OK, looks like the effect is good. But can we do it again?

We have mentioned the image in the form of the word, and the sun is just on the ground, can we create a feeling that the sun is full of the earth? Output results:

OK, in fact, you can continue to think: black cloud two words can use dark color? What else can be put on the extended part of the light word? Wait a minute ...

Finally, I hope that the six words "form, rhythm, and contrast" can help your graphic design.

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