A good search for independence, three points into the history of the World

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Some days ago, 360 search announced the launch of the independent brand "good search", formally embarked on a completely independent operation.

360 There are many explanations for this decision, the first explanation is that 360 search has been launched for 2 years, already hundreds of millions of users have provided professional search services, so the independent brand will help 360 to provide users with more professional search services. Another explanation is that the 360 search has now accounted for 30% of the market share, so the introduction of an independent brand will mean that more refined products and search services will be promoted to provide a more pure and easy-to-use search experience for Chinese netizens.

Either way, 360 of today's choices have a real inevitability. For China's search engine market, in a way without thought, sogou lack of independence, Google away from China's market situation, the entire search engine market also took the remaining 360 search and Baidu two enemies competing, and this situation, can also be regarded as 360 of the success of the search. After all, 2 years more than 30% of the market share, in fact, has indirectly proved that 360 search completely overtook the Youdao, Sogou, laying the second situation of Chinese search engine outside Baidu.

1, the future search, or only a good searching with Baidu

Google has an unparalleled product experience, but it is still unclear whether Google will be able to return to China in the future after taking China away. After Google, the local search engine camp, search and Youdao accesses than either premature death accesses than either, making both of them gradually quit the search engine market. The remaining Sogou can be with 360 search, Baidu three points to the world, but with Sogou into the arms of the Giants, three points of the world's strong landscape has since become history. 360 search in this kind of strong landscape to promote the market, in the sentiment of the strategy is plausible.

and Sogou model has a similar situation, but also completely beyond the Sogou place, lies in 360 more than sogou more solid channel and traffic basis, although both are through the browser and client-driven search traffic, but 360 browser and 360 security defender of the volume, natural than Sogou browser and Sogou input method driven by a much larger flow. In addition, 360 of the traffic on the wireless side, it is the advantage that other search engines can not catch (Sogou also has wireless end products, but the volume can not reach the same magnitude with 360 wireless).

A benefit to 360 is also the accumulation of users.

360 through years of development, as early as the number of users to accumulate a good foundation, so in the client + user based on the realization of traffic conversion, which is the 360 search can quickly rise the main reason. On the other hand, 360 is also almost the industry's most emphasis on user experience of the product-driven companies, based on strong traffic on the basis of the launch of the search engine, also has a good user experience, this advantage also makes 360 search to get rapid growth.

Therefore, can quickly kill Youdao, Sogou, straight approximation of Baidu, 2 years to complete 30% of the market share accumulation of 360 search, through the client, users, wireless terminal and other factors combination, its approximation of Baidu's achievements have been enough to prove: Originally should be three points of the world's search situation, the future will only be divided into the world situation. In other words, the future of the search market or only a good searching with Baidu, other search engine marginalization will be inevitable.

2, good search independence, to 360 more competitive

From Qihoo to 360 security guards, and then to good search, 360 search this way to go for a long time, but the focus of each stage is clear. For example, the focus of Qihoo is community search, 360 security defender's time period is security and solution, then the search phase of the task, it should be search-centric to provide users with information retrieval services.

Based on this sort of carding, it is not difficult to find a good search of independence, will undoubtedly be in the brand sedimentation to give users a more convenient use experience.

First of all, a good search after independence is a purely searching brand, not 360 of security related ancillary products, in the Professional and brand sedimentation more can give users a sense of belonging. And Baidu, Youdao and other Chinese search brand, good searching through the way of independent brand to open up with 360 security business category, make good search in the future development space more advantages. For the future to be engaged in Baidu, after independence of the good search has a distinct individual and flexible image.

In addition, good search independently enabled the new domain name haosou.com, double-spell way more accustomed to Chinese users.

Third, a good search on the main user services, which with 360 in the concept of security services, although the same but also inherited the advantages, its "Do not do bad" brand slogan although slightly more simple, but it is same strain with 360 of the main user service. If a good search continues to be anchored in 360, then almost can not let people feel good search of the new charm, and after independence, not only can inherit 360 service concept more can demonstrate good search professional and unique product experience.

3, different from the traditional web search experience

Compared with the traditional web search method, the good search on the wireless side of the force is particularly visible.

Wireless end of the search input is limited to the terminal screen size, in the input content and interactive operation also has a lot of inconvenience, good search in this case to launch the touch Word search, but can give users the most convenient input mode. Users in the normal use of these devices, no longer need a text in a text input, but through touch and recognition of the way to complete the keyword search, whether it is chatting or wireless email, such a search method is a new experience.

This kind of action is different from the traditional Web page attempt, is a new progress, of course, its greater significance, or highlight the mobile search experience, the original can also be so different from traditional web search.

This predictability is the result of the future of the search can be on tablets, smartphones, TVs and other different carriers to play a different experience, compared with traditional web search, mobile search space and fun is easier to imagine. Good search as the birth time later than Baidu and other search engines, through the use of wireless end of the way to achieve the corner overtaking, this strategy to a certain extent also highlights the good search market strategy.

and 360 in 360 mobile phone assistant, mobile browser, such as the advantages of wireless, no doubt again will assist the search in the wireless end of the new level, which is to close to Baidu, good search and other search engines of the competition distance, no doubt is a completely fresh push force. In this situation, the future of the search for the world, is not a myth.

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Author profile: Zhu Yi, the first blogger writer in China (11 blog writing experience). Well-known opinion leaders, Internet media people, one after the founder of the media company. Long-term focus on internet business trends and case studies, dabble in TMT, mobile Internet, e-commerce, brand communication and management, home appliances, digital and other fields, currently engaged in public relations, marketing, brand management work. Personal number: Izhuyi; personal public platform account number: Zhuyiweixin

A good search for independence, three points into the history of the World