A guide to selecting pictures to improve the conversion rate of Web sites

Few users buy directly without seeing a product. In general, the user must at least see the product picture before making a final decision. This is why the sale of products on the Internet, sellers to spend a huge amount of energy to display products, with clear photos and take the heart of the copy and other "routines" to complete the sales process. In the Internet product marketing, the picture plays a vital role. Pictures can help marketers get a pretty good conversion rate from different aspects.

Today's consumers are looking forward to seeing enough pictures of their products so they can see the "evidence" that these products improve their quality of life. When product information is limited to text descriptions, users rarely tend to buy. Recent research has shown that the impact of images on user purchases is rising dramatically.

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Now that individual users are increasingly keen to communicate with their owners, this is why online salespeople today are starting to add more product photography and social attributes to their sites. Reasonable and correct pictures can enhance the conversion rate, combined with social media, can significantly enhance the platform and potential users of the link and link.

In the field of electrical business, the picture also plays a huge role, but the role of the picture is not recognized by the marketing area so much so thorough. Some people think that these pictures have no systematic theory to follow the effect of the consumers ' mentality, and there is no complete tutorial to teach the electric business practitioners to use the picture. That is not the case.

The next thing we'll see here is some pretty reliable empirical summaries of some of the techniques used in graphs.

Use details rich in high quality pictures

Over the years, the quality of the images used on landing pages on many Web sites has been uneven, and there may be historical legacies or other considerations. This has improved, however, as the design and marketing directions change.

Large marketing companies understand the importance of making a good impression on their customers, so they display high quality images in a more visual way on landing pages, to arouse users ' interests, emotions, and enhance experience, which is why their conversion rate is very high.

In the online shopping process, the picture is the user to understand the product the most core channel, the detail demonstration, the picture scaling is helps the user to understand the product, the contrast expectation and the kind main means, it helps the user to understand the product, obtains the detailed information.

Marketers should provide users with a different view of the picture, in order to users of the product details have a complete understanding. In many cases, scaling is efficient enough, and a detailed feature description of the picture can also improve the conversion rate appropriately.

　　Use a photo of people who can convey emotions

Many people are susceptible to emotion and emotional influence when they are shopping. If you can properly influence the user's mood, then you will have more advantages in the market competition. Nowadays online shopping compare is easier than ever, in this era background, playing emotional card can effectively increase your chips.

Consumers tend to consume on the platform of electricity that can show enough positive emotion, do not underestimate the power of emotion! Photos of those smiles can subtly increase the sales of the electricity quotient platform!

When it comes to buying, the vast majority of buyers show that they are savvy enough to be sensible. If the images on your site are not emotional, or are full of negative emotions, they will definitely leave.

Your site should make users feel comfortable and happy. This positive emotion can form a lasting bond with the user, which is why using images with positive emotions can help you continue to benefit from them.

Using cheap and tacky images on your Web site is a serious mistake in the short and long term, especially if you plan to build a lasting and stable online sales network.

The selection of your site images should revolve around creating a sense of reality. Many marketing experts recommend Web sites using professional gallery material, but some of them look too much like ordinary photos, and these images may be counterproductive.

　　Proper humor.

Pictures can convey information, but also create happiness. Humor can ease the user's suspicion, and the form of humor can be a good way to attract more users to pay attention to and purchase.

Therefore, appropriately in the Product and detail page in the timely addition of some humorous content and expression techniques, this may have a lot of positive impact on the brand.

Use an award-winning or certificate picture

This business strategy has been in use for a long time, using professional athletes and actors to endorse, through strengthening the brand's authority and authenticity, to strengthen consumer recognition of the brand, trust.

In fact, third parties ' opinions about products and services largely affect the attitude of consumers. The honor and certificate obtained by the product itself is often considered to be a third party's endorsement of the product's success, and they can undoubtedly increase the degree of acceptance of the product, thereby increasing the conversion rate and sales.

　To make the user see what you want him to see.

Marketers often attach great importance to images, forms, and buttons that are close to the navigation, where you should place the elements or content that are most important and that you want users to see. Such a design can improve the conversion rate in a sense.

　Show the usage of the product

Show the actual use of the product can make users expect, the desire to create the purchase, so that the potential buyers of the need to feel more obvious, let them clearly see with the product or service, how life has been promoted, how the work has been supported. Therefore, in the most appropriate scenario to show the most powerful features of the product, such a picture for the product display is quite necessary.

　　Carefully select the image display bit

In general, the image of the electronic business of the site is very important, different sites have different properties and functions, the display of pictures should have its relatively fixed mode, constitute the logic, so that not only the potential users in the browsing process to obtain more details and "Generate demand." Many of the complete failures are that the display of product pictures is too fragmented, too much space between the conversion rate is low.

Consider using 360 no dead end display

In fact, with the advent of new technologies such as HTML5, the Electronic business site has been able to use a number of new technologies to render the product. 360-degree panorama is no longer a dream that is difficult to achieve, and many websites have already started using this technology.

Users can browse to the full details of the product in one area, the selling point can be displayed in all directions, so the way of display is undoubtedly luxurious.

Conclusion

The role of the picture is undoubtedly crucial. and the use of site images should also be cyclical adjustment and replacement. The beginning of the design can use placeholders, but the picture itself and content, but also need to be targeted, purposeful design and planning.