A guide to the operation of pioneering website

Website operation

1, keep in mind the site positioning, the establishment of the site long-term and short-term business objectives
Site positioning is the development of the site, the site operation deviated from the location or location is not clear, directly resulting in the internal loss of direction of the entire company, external potential customers are deterred, the existing customers a large number of loss. In China's Internet web site management, lost and deviated from the site positioning of a lot of phenomena, so please site operators to keep in mind site positioning. The long-term goal of the site is the vision of the future development of the site, it guides the site at least one to two years of development goals, the entire team as a combat policy. Short-term goals are more important, short-term goals are imminent, just a team effort, it is likely to achieve, so the short-term goal of making more critical, the direct effect of achieving short-term goals is to enhance team confidence, reduce the gap with the long-term goals, to obtain sales revenue or brand promotion. Short-term goal formulation should be "can be achieved" as the principle, do not retreat, otherwise generate time waste, financial and human waste, morale damage and other negative effects!

2, the practical integration of enterprise resources
The common problem of entrepreneurial Web site is the shortage of resources, no matter the resources of funds and talents are scarce, so the pragmatic integration of resources seems particularly important. The operator may take a year as the medium-term operating point, with a half-year or three months as a short-term business goal, according to what needs to be done during this period, which stage should be equipped with which resources to carry out macro-planning. For example: the first to second month is the platform build period, hire the least developer during this period, and then recruit other talents when the development is complete. In the third to seventh months of brand building and internal resources integration phase, the investment will be more, at this stage, pay attention to phased recruitment, And during the establishment of the brand should carry out sales business to continue to replenish resources! Of course, in the actual operation of the need for specific analysis, if the operator has no experience at the beginning, you can let the website operations consultant to give a detailed resource planning solution to avoid the late operation of the production of investment waste, the website to promote investment waste, waste of time (web site management will waste time).

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3, establish orderly and smooth operation mechanism of enterprise
Entrepreneurial network companies do not need to establish a very sound enterprise system and complex departmental structure. But need to establish the necessary information within the smooth path and the necessary business contract documents.
A, entrepreneurial network company basic Department structure: Customer Service Promotion Department, website Technology Department, website Business Department;
B, entrepreneurial network companies need to establish a communication mechanism: standard business processes, the service sector and sales Department of the communication process;
C, entrepreneurial network companies need to recruit the core talent: Operations director, technical leader, sales manager, customer service promotion team leader;
D, entrepreneurial network companies need the most communication: Operations Director and core talent communication, business staff daily sales experience Exchange, core personnel information exchange, Customer service Promotion Knowledge Summary, technical staff internal communication;
E, entrepreneurial network companies need the most training: Corporate vision training, website positioning and operation train of thought training, website product/service knowledge training, website sales knowledge Training, other specific operations involved in the temporary training.

4. Grasping the core talents of manager level
The normal operation of the entrepreneurial website needs these core talents to play an important role, they will have a decisive role in the implementation of the core affairs such as website Platform proposal, website brand promotion implementation, website sale and so on. Therefore, how to recruit core talent, how to break into the core talent team, how to manage the risk caused by the loss of core talent, is an important course for web operators. Here are some suggestions for reference:
A, to find people with confidence in this business, in simple terms that is: very optimistic about the development of the site.
B, to find people with a common experience with the site operators, this point to remind, a lot of web site management process of major contradictions, is because the environment is different, experience different results.
C, with the core talent to establish long-term cooperation and good return on investment, this is critical!
D, entrusted with the task, and maintain a weekly formal communication, irregular emotional communication, so that everyone more united.
E, pay attention to the possibility of becoming a core talent at the bottom of the staff, do a good job reserve.

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website is the network company's products, how do we make the product good quality, How to sell good products to customers in need, this is the site operators busy day and day work. We know that the website platform construction includes: Website column planning, the overall design of the website packaging, website function development, website information Enrichment, website customer service. Many web operators on the platform to build often is either heavy form light function, either the lightweight content, or the heavy content of light form, causing these biases the main reason for the site business philosophy is not in place, in fact, the site is an important marketing platform, it is responsible for the customer to introduce the site's services or products, it is responsible for attracting consultants, It is responsible for promoting the concept of website operators, it is responsible for prompting people to buy the company's products/services desire! Therefore, the website platform construction is a whole, it needs technology development, creative packaging, information integration, customer service and other departments and personnel efforts. How to build a good website marketing platform as the core is the key, which requires process control and intensive cultivation. Process Control refers to the matter of each person to carry out quantitative assessment, to develop reasonable rewards and punishments, and constantly adjust; intensive cultivation refers to the employee's own hands on the matter to achieve the highest efficiency, quality, best reputation. Many people may ask how to achieve this goal, then ask the company's human resources department to help think. Brand promotion work is still so, brand promotion work well below three, brand goal success probability is very big:
A, often pay attention to the promotion of methods and websites, this can help the operator to master effective promotion channels.
B, follow the standard of the promotion process, control process. (Pre-market research, development can achieve the goal, analysis of available resources, come up with specific implementation plan, the responsibility to the people, the weekly project participants to submit progress, irregular communication to solve problems and optimize the promotion method)
C, do a good job of website brand promotion evaluation and summary, This will help the operator to improve the control of risk and effect.

China webmaster Information Network, China Webmaster First portal 6, website Sales is always the most important, find the right fit for the status of the sales method
Venture-oriented web site in the early period of investment, later resources to channel mainly by sales. Website sales up, enterprises can survive and develop. Sales Manager Core Talent recruitment is critical, but more critical is to do a good job of sales base:
A, in sales management: come up with a reasonable sales incentive system and salary system, so that the sales staff think there is money, the appropriate job promotion system, so that sales staff have a future;
b, in sales Training: Prepare training documents, in the sales staff to start the professional skills and sales skills training, so that the sales staff on the website development prospects have full confidence, so that the sales staff have a basic understanding of the product; in the actual sales process, do a good job in sales logistics, such as: daily exchange of sales experience, Let the sales staff always keep the passion, so that the sales staff have problems to find the right person to effectively solve the problem, sales staff in front of the customer has become emboldened;
C, in the talent training and pattern formation: the discovery and promotion of a group of competent sales staff to become supervisors, and gradually formed in line with the needs of enterprise development sales Model, this is the most critical.

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Entrepreneurial network enterprises need most is the fastest time to enter the battlefield, occupy the favorable terrain of the Internet. Therefore, the website operator must have the strategic vision, do not be in front of a little profit induced and loss of the overall situation, but not because obviously necessary, can accelerate the opportunity to enter the market, and can save future capital investment (at this time may be more money to spend) hesitant, delaying the opportunity, resulting in large losses.