A Japanese advertising giant looks at the blog.

June July 5 News (Zhu Tiantian compiled) recently, two traditional Japanese advertising companies, telecom and adk, announced that they will jointly establish a joint venture with digital garage, an Internet company, dedicated to self-media (CGM) such as blogs) A new company that provides advertising services.

 

 

The new company is named CGM marketing and will be officially started in December August 4. The shares held are as follows: digital garage51 %, Dentsu 17%, cci17 %, adk15 %, a wholly-owned network media subsidiary of Dentsu.

 

 

The new company will provide a series of related advertising services, including: publishing of enterprise and product advertisements on blogs, setting user discussion circles for products, and searching for advertising customers and venture capital for excellent blogs and web sites. At the same time, digital garage's price comparison website kakaku, travel website 4 travel, and food review network tabelog's related advertising businesses will also be integrated.

 

 

According to Dentsu, 8.68 million people use blogs in Japan and 7.16 million use SNS. Self-media-based access traffic will certainly surpass traditional websites in the future. The new prospects of the advertising industry in the era cannot be ignored.

 

 

According to the report of Japan Economic News on June 18, CGM marketing has reached a cooperation intention with Six Apart, six Apart will increase the development of the advertisement publishing function in the new-generation Blog system Vox, which will blur the content and advertisement boundaries of the blog podcast, let the online advertisement say goodbye to the hyperlink era. However, the specific operation form is not announced for the moment.

 

 

It is reported that CGM marketing will soon begin to intervene in the advertising industry of American and Chinese blogs. (End)