What is a rainbow form
The Rainbow form derives its name from the different colors it needs to represent this way for each participant. This form centralizes all UX research data, and team members can synchronize records. Google Docs, for example, can be used as a collection of research results and then converted into final reports.
Before the study
Before you prepare for research, your goal is to create a set of information that includes all team members and tasks. You also need to tell the team how to use this form and how to record their comments.
Identify research methods and discussion guides. Be clear about what you will let participants do, what questions to ask, and the order in which you ask questions.
Develop a 45-minute timetable for each research activity. The interval is used not only to prepare the next research activity, but also to discuss the observations with team members. The following is provided in the form of a schedule for four research projects a day:
Make a copy of your own rainbow form.
Enter the information for the research participant object. In the table titled "Participants", enter the participant information that is collected when you call the research object.
In the form "observations" fill in the expected observation results. These results are the behavior that you and your team expect the experiment to participate in the demonstration of the object. For example, "notice the green ' calculation ' button. "Do not fill in the behavior of the two-tube rule, such as" notice and use the green ' calculation ' button. "Because it is difficult to determine what he will do after a participant demonstrates only one behavior," he said.
Adjust the column representing the participant to fit the number of participants. The main table contains 10 columns of different colors, added or removed to fit your research program.
Share this form with your team in an email or meeting. Explain to them what this is, and tell them that this form will assume the functionality of the summary without the need for additional reporting. Encourage them to attach more research projects.
Ask team members to read the "Participants" form so that they can have a better understanding of the participants before they study.
Team members are required to use the "observations" table to annotate the behavior of participants during the research process. Instruct them to mark the color when a behavior of a participant occurs.
In the course of the study, and your team determine the UX metrics for the monitoring study and collect them in the "Metrics" form. The "Metrics" table counts three basic metrics: the success rate of the task, the time to complete the task, and the satisfaction of the self reporting. You can also add other metrics.
Require team members to add records to the Raw table. This table is used to record things that cannot be grouped into other tables.
Add other forms that are considered necessary for the study. For example, "Questions" is used to collect some questions about the product.
In the course of research
The study begins with the data being recorded. As you conduct the entire research campaign, pay attention to what the participants say and do, and whether the observer records the data. If the observer does not record the data, it must be done in a variety of ways to remind them, or even interrupt the study. Data records in the "Metrics" form, which can be assigned to different members.
Use the time interval to prepare for the next project, exchange ideas and organize forms with the team. Help you understand the results of your observations. Clearly this time, each person can only record the participants ' words and deeds information, other research after discussion.
After research
As soon as the last project is over, members will be summoned to begin summarizing the discussion. The purpose of the discussion is to determine the answers to the questions that need to be addressed. The results obtained help determine the next study.
Create a "Summary" table that contains four parts:
Research issues
The answer to the question
The project in progress
Key findings
When the team believes that they have grasped the focus of the research process, they can begin to discuss it. Be careful not to overdo it and dwell on the details.
A video recording is attached to the "participants" form.
Announce the end of the study and publish the form. Although the rainbow form is the result, it has to be declared "report".
Advantage
The Rainbow table has several advantages:
Involve the entire team.
The results of the study can be presented quickly.
The team is focused on the results.
Visualization results are presented to help people get to know important information quickly.
There is no final report that no one has read.
Conclusion
UX research is not about writing reports, but about answering people's questions and helping organizations better understand their customers. Only by cooperating can we focus on what we have learned in the course of research.
The Rainbow Table is the tool for achieving this collaboration. If it does not meet your requirements, you can customize it to meet your needs.