A new application of Amoy network aggravating shopping Search search function breakdown into trend

Year-End, a new round of price promotions, coupons and other activities in the major online shopping platform quietly rising. This is favorite for users who are keen on online shopping. However, for those who are keen on online shopping, better news will cheer them up: Recently, a Amoy net "price search" dimension has been officially online, and its "real-time price reduction" channel through, for the network to buy consumers to provide a search for "the lowest price of the whole network" commodity information platform. The provision of this service is no doubt easy for consumers and saving money.

Amoy Net "price search" reference households concerned

Relying on the background of Taobao, from Taobao out of a Amoy net, although not so conspicuous, but the recent movements, successively in Beijing, Shanghai, Guangzhou and other major cities launched the line under the advertising campaign, after High-profile announced the launch of "an account to buy a full network" account pass service. It can be said that a Amoy network to launch a series of mobile phone Amoy, custom buy, real-time price reduction, such as a number of characteristics of products and services, from all aspects to seize the user's attention. The purpose of a Amoy net is to break the fence of various web sites, so that consumers find merchandise information through search and parity, thus completing the shopping link.

Recently, in response to the end of the year consumer crazy online shopping psychology, a Amoy network launched a "Price search", this means that the consumer net to reduce the threshold, so that consumers in the online shopping compare more convenient, but also let it have more business, the choice of goods. So, what about "price search"?

According to consumer experience, click on the "Price" after the page will switch to the "real Time" channel, at the same time, you can also use the search box to customize the search term, to view the current price of any kind of goods falling in a single product, sorting by default for the size of the drop, but also

There is analysis that the price is the most attractive to buy online consumer participation in one of the promotional means, more than 60% of the net purchase users will be the business price reduction, the impact of discount activities, resulting in shopping impulse. A Amoy net real-time reduction of the launch of a can quickly, fast to help netizens find the most affordable, the most cost-effective goods, on the other hand, in the beginning of the full network account, to achieve a full network of "one-stop shopping" situation, such an application to help outside businesses to share Taobao 370 million registered users and more than 500 million Alipay registered users. As a part of the consumer, we are happy to enjoy the "Amoy" fun.

Search engine market has become a competition for the Red Sea

According to a report by Experian Hitwise, a market research institute, China's shopping portal has become increasingly competitive, but the competitive landscape has not yet formed. As of November 19, a Amoy network visits to 45% of the proportion of the first, compared to the previous week's growth of 15.84%, Youdao shopping and 51 than the purchase of 29% and 8% of the proportion of two or three-digit.

According to the survey data, the Q3 China search engine market in 2011 reached 5.51 billion yuan, the chain Rose 24.7%, up 77.8% year-on-year, year-on-year growth of 13.3%, continued to maintain a rapid upward trend.

A series of data to prove that China's search engine and shopping search market has a broad prospects for development, so at present in the search engine market competition in the intensity of the situation can be imagined.

NetEase Youdao Operation Vice President Jinlei said, Youdao shopping search will be in early next year independent operation, start independent domain name, and will integrate NetEase return products. Sogou want to launch the "search Engine", the user in the use of Sogou browser at the same time, according to the page and the shopping, entertainment and other network activities, to accept Sogou search engine related information push. Search is the industry's veteran technical pie, search engine future planning, is based on the third generation search engine platform.

There is no doubt that the search engine market competition has undoubtedly been from the relatively stable two strong hegemony into a magnificent era of contention. Different development direction, but also for the search engine's future to paint a variety of different blueprints and sketches, shopping search engines to develop, depends on a variety of symbiosis, such as a good user experience, rich commodity data, secure payment environment and a large number of users. When this platform is built up, everything is possible. The development of the search engine where the road, but still need to be every Internet search engine users, to make the final judgment.

Search engine should pay attention to user's requirement and realize personalized service

It should be said that the current shopping search engine market competition has entered a magnificent era of contention, and whether the eventual formation of large-scale development to achieve profitability is determined by the market and users. But the existing problem is that the domestic shopping search engine in addition to the lack of user habits, in addition, the search engine also faced such as, simply rely on the machine crawler to grasp the information of the consumer, easy to cause information errors and other common problems. User requirements have also changed, the future of the search how to enable users to experience more intelligent and personalized and accurate search services, with the fewest clicks and input to obtain the required information, is a problem to consider.

On the one hand, the problem of user habits. In the Chinese market, the user is the most sensitive to price, before buying often will compare prices, from this point of view, shopping search engine is a chance. But at the same time, this also requires the merchant to provide users with the price and other commodity information must be valuable, accurate, so that users with a minimum of time to obtain the cost. Of course, because of the current user in the shopping search is still lack of habit, which requires the business to spend a certain amount of time to guide consumers, which requires a process.

On the other hand, the information error of information exists, this is the common problem that the merchant faces. This needs to improve from the technical point of view to ensure the accuracy of information, comprehensiveness and timeliness, including user evaluation system, logistics, after-sales service and other content.

Although the current shopping search engine still has a certain distance, but it is not without experience to learn from. In the country, you can learn from tourism category search, such as where to go to the net, they are pure information integration platform, profit model, including page ads, according to the transaction price of domestic helpers. There are foreign Japanese and Korean shopping search engine model. The main profit model of Japanese Kakaku is "selling stalls". and South Korea Naver to small and medium-sized shoppingm all as a service object, merchants stationed in Naver compare shopping search, must first unified registration, to the settled merchant charge and transaction fees. But the premise is that the number of businesses in the presence must be large enough.

Shopping search engine may never have a fixed profit model, as long as the business is the spirit from the consumer point of view, to meet the needs of consumers, the realization of timely consumers grasp the latest discount information, will eventually become a successful model.