A new method to analyze the competitive degree of inventory keywords

SEO optimization of the site one of the core work is the choice of keywords. We will consider some factors when choosing the keyword. But now, with the search engine's algorithm constantly changing, the right to rank will gradually tilt to the user. That is to add more and more to the user experience factor in the site rankings. The result is now a new station may also be able to beat the old station. Today we will introduce some new methods to analyze the competitiveness of the keywords.

Our Common keyword Competitiveness analysis considerations include: Baidu Index, search volume, look at the number of bidding sites in the ranking, natural rankings of the number of home page, the nature of the top ten site quality, Baidu promotion of background services and so on. When considering these factors, we will make a statistic about the popularity of the keywords. Analysis of the keyword is a general keyword, or unpopular keywords, or hot keyword or is a super hot keyword. (Generally speaking, every industry word is a hot word, such as SEO industry, "seo" is a hot word) now as the user experience more and more attention, when considering the keyword, we should also consider these two aspects.

1. Analyze the degree and rank of the competitor's keyword conversion

When we choose the keyword, it is best to choose the word with high conversion rate and less competition. We analyze the competitor's keyword conversion degree, consider whether the conversion rate of the word, and then through Webmaster tools to check the competitor's keywords in Baidu rankings. If the competitor's keywords are high conversion rate, and the keyword has a good ranking, we can determine the site's user experience is very good. Their key words we should consider how to do not do, how long to invest? How much human energy? If we can't optimize the schedule and surpass our competitors, we should give up the keyword. Choose a small, less competitive keyword.

2, look at the number of competitor keywords

The number of competitive keywords, and keywords are ranked, we can conclude that the competition site optimization is good. Then we have to consider the competitor website in these keyword optimization in the end is what the way, we rely on their own strength and resources can not be defeated in a short time competitors? If not, then give up, choose other keywords. Take my website software direct network, my one competitor's keywords are high conversion rate of business words, and most of them have rankings, and through the analysis found that the Competitive keyword optimization operation is very good, through a large number of content, the form of the topic to establish keyword optimization. After thinking about the reasons for their own strength, we borrowed from his topic page optimization, but chose other keywords to avoid direct competition.

The above two keyword competition analysis is to determine whether we do not make the word by analyzing the keywords of competitor website. This has been overlooked by us before. Now through this method to conduct keyword competition research, can help us more planning, there are steps to optimize the keyword.