Speaking of "hegemony", we can easily associate it with international politics. However, hegemony is not entirely used to describe politics. In July 14, hao123 launched a membership welfare activity, if the name is "hao123 hegemony", what is the difference between the hegemony in the eyes of hao123? How can hao123 play with this new definition of hegemony?
From the content point of view, this activity mainly includes hao123 to take you on a tour of the world, membership discount, 9 9 free shipping, and value-for-money purchase to grab a few parts, rich content, affordable and powerful. Why does hao123 use such a unique idea to launch a seemingly traditional membership welfare activity? What is the guiding significance for the future development of hao123? Let's take a deeper look.
From online to offline, hao123's resource integration capabilities are highlighted As we all know, o2o has become an important topic of the Internet in recent years, and integrating online and offline resources has become an important way to expand Internet business. For hao123, if the surrounding resources can be integrated to achieve expansion from online to offline, this will undoubtedly accelerate the brand development.
In this activity, hao123 launched an affordable and grounded tourism project, which is the best implementation method derived from online brands. Most of the users of hao123 are young people. Nowadays, young people are under great pressure in their work and life. It is a luxury for them to make a trip without any worries. Hao123 offers a great tour opportunity through the "World of hegemony" activity, which will naturally be favored by users. It should be said that this kind of planning of hao123 is very close to the user's needs. Due to the rich resources and great influence of hao123, this activity has also attracted anyone to join. With its excellent resource integration capabilities, hao123 not only provides users with affordable travel services, but also promotes brand deepening at the same time, which is a win-win cooperation.
Of course, hao123 is not limited to cooperating with Baidu companies. hao123 integrates a large number of E-commerce resources from the perspectives of membership discounts and 9-9 free shipping. Why does hao123 launch e-commerce activities? First, based on the huge influence of online shopping, users will not reject such theme forms, and the products involved in this activity meet daily needs, this shows that hao123 has a very good grasp of user needs. Secondly, hao123 hopes to use this activity to play a guiding effect on e-commerce. On hao123, we saw a shopping area, this is a shopping guide for users by hao123. With the cooperation between hao123 and e-commerce websites, this guiding role will become more and more obvious.
Becoming the pillar after 90 s, hao123 sets up a young and domineering brand
Hao123 has another significance in pushing this activity-to build a young and domineering brand. As we all know, hao123 is one of the first pioneers of China's Internet, and has no deep understanding of hao123 in the Post-80 s. However, among the post-90 s, hao123 also needs to expand its brand and popularity, turn them into Loyal users.
There are many distinctive features after the 90 s, such as the love for fashion and high-end electronic products, the love for life through tourism, and the love for products with higher cost performance through online shopping. These are all involved in this activity. In hao123's view, the 90 s will become the pillar of society. Therefore, hao123 must continuously carry out brand innovation, to adapt to the values and outlook on life of these users.
The form and gifts of the hao123 activity all meet the requirements of the post-90 s. Therefore, the young netizens will become a powerful supporter of the activity. With the promotion of the activity, hao123 is also committed to interpreting the frivolous and informal personality of the 90 s in its own way, and interacting with young users in the activity, this may be the "hegemony" advocated by hao123 ". (Text/Wang yijian QQ: 543415188)
