A summary of the personal understanding of the "Baidu Search engine Optimization Guide"

"Baidu Search Engine Optimization Guide" (hereinafter referred to as the "Guide") released for some time, but I was the first time to seriously read. To do Baidu SEO, this optimization guide is like the Bible generally. Although only a few pages, the words are not much, but the meaning is far-reaching. From this optimization guide, Baidu SEO is not what the advanced things, as long as the guide to Baidu Optimization to do, the site will get a good ranking and a certain amount of traffic.

As Baidu's survey of the site, the most critical point is the user experience. What is the user experience? The user thinks your site content is useful and easy to access. Baidu's crawling and ranking of the site is starting from these. And do Baidu SEO, but also around these to do.

1, the choice of domain name

In the guide, first of all, the choice of domain name: "Domain name is the first impression of the site, whether users can quickly remember the domain name for the development of the site is very important." "This sentence indicates that the choice of domain name to be considered from the user's point of view." It's best to keep it in mind for the next visit. This is one of the user experience, access convenience. What kind of domain name to remember? Of course, is a short domain name, but also a bit of meaning domain name. For example, the best is Baidu, direct pinyin, and short, there are some numbers such as 163, as well as the combination of pinyin and numbers such as hao123.

Have Seoer said, do Baidu SEO, domain name should be the website keyword Pinyin or website name Pinyin. I think there is some truth in this statement. Because Baidu claims in the guide: "Domain name can and site theme or site name echoes, let people see the domain name can be associated with the site content, such as the use of company name, trademark, website name or company products and other information to select the domain name, but here Baidu's use of words very carefully, with the" can ", In other words, there is no inevitable connection between the two. In fact, from a lot of websites in Baidu rankings, there is no link between the two.

What suffix of the domain name, for search engines are fastidious, although Baidu said "use of what form of domain name suffix to Baidu Web search has no impact," but Baidu has added "domain name suffix also need to consider user-friendly memory." The phrase is very vague, what kind of domain suffix convenient user memory? Some people think that the COM domain name, Lenovo to the company; some people think that CN, Lenovo to China; some people think that the net, Lenovo to the network, some people think Gov, Lenovo to the Government; These are all because of people, there is no such a good memory. But Baidu cited the example of COM, cn, net suffix domain name, which makes us further understand that Baidu to these domain names given a higher weight. My two stations also attest to this. (In fact, Google is also such an algorithm, another from different domain name suffix of the domain name price difference can also confirm this)

I have two stations, one is the COM domain name, is this year the month on-line, another is the info domain name, is August 2009 on-line. The station content of COM domain name is collect completely, do a little false original; the website of info domain has many original content. The space merchant is a family. But the final result is that the weight of the COM domain name is higher than info. Visible, COM domain name due to the info domain name.

2, the choice of space business.

For the choice of space business, Baidu's requirements are two points: stability and speed. Baidu always like to Baidu spider people as a user to explain the problem. In other words, Baidu spider people to be able to find your station, can not be found today, tomorrow there is not find. If so, it is called instability. Let's say we visited your website today and thought the content was good, but we couldn't visit it the next day. Obviously next time, you'll be less likely to visit your site. This also calls the user experience bad.

Then the speed, if we open a website need 10 seconds or even more than 30 seconds, we are unwilling to wait, because it is a waste of time. We'll find other similar sites. This also calls the user experience bad.

So Baidu recommended site builders choose some big brands of space providers. For example, the domestic new network, million nets, foreign godaddy,000webhost and so on. Based on these considerations, the individual speculated that Baidu would inherit some weights from the big brand's space provider. We can do an experiment (I have done):

One is purchased in an unknown space trader, and the other is purchased in a well-known space trader. Both do not do outside the chain, are honest every day to send 5 original articles (false original). You will find the former to be included for at least one weeks, and the latter to be included for 2-3 days. If you do some outside the chain, the former 2-3 days will be included, the latter 2-3 hours may be included.

The free space provided by 000webhost is higher than the weight of some charge space. This is because 000webhost has always been stable to provide free space services.

3. website header file

The header file of the website consists of three main parts: title, keyword and description.

The first is the title, Baidu gives it a certain weight. From the user experience point of view, this is very important. Let the user know what your site is. Baidu specifically told us that "the title of the Web page to tell users and search engine This page is what the main content, search engine in the judgment of a Web page content weight, title is one of the main reference information." "For a site, the title is the main content of the generalization, search engines can be quickly judged by the title of the Web page theme." The content of each page is different and each page should have a unique title. So once the title is OK, do not change it arbitrarily. Just like a person's name, the name cannot be changed at will.

Next is the keyword. There is no mention of keywords in the guide. This conveys two messages to us. One is that the role of the keyword becomes very small. Last year I built a business directory station did not set the keyword, but Baidu has given a high weight. I am today in the Baidu input SEO line in front of a blog station, no keywords, ranking very forward. The second is Baidu index keyword is no longer the keyword you specify, but its content to crawl keywords. Therefore, do not specify the site keyword does not matter, even if the formulation also not too much, suggest 3 feet, otherwise not get the benefit, but provoked the suspicion of cheating.

The last is the description. Baidu thinks the description is important, but does not count the weight. Important because it helps users understand web pages. Regardless of the weight is the description you can modify the description will not affect the ranking of the site (remember not to stack keywords). This point I have done experiments, does not affect Baidu snapshot.

4, outside the chain of understanding

Baidu believes that the purpose of the chain is to help users more convenient access to your site. In other words, there are more referrals, more entrances. "The Internet provides the same content, services, a lot of sites, in the same content, which site will be ranked in front of the search engine?" The decisive factor is the recommendation. We often say that the hyper-chain, is recommended one. "So what does the recommendation refer to?" Look at Baidu's example:

(1) Instant Messaging tool to send to your friends. The understanding of this sentence for Baidu should be QQ space to provide links to the portal, the best is a number of articles to introduce the site, but also can paste some articles into the QQ space is better. In addition, I think to better play this point, should be installed Baidu statistics, so that Baidu can better judge the source of the site visit. In other words, you directly to friends, friends through the link into your site, is also an experience.

(2) reprint recommended in the forum where you often bubble. Here also include several points, the first is to write some related topics in the Forum, and then leave a link. The second is to the site of important articles reprint to the forum to leave a link. The third is the use of personalized signature also has certain advantages. Here in addition to the main "regular bubble" two words, this note that the forum is a well-known forum, the popularity is relatively large. If you go to the opposite forum to do the above three things, there is not much benefit.

(3) Write a blog very solemn introduction. This is what we often say about the blog outside the chain. Some well-known seoer put forward that the Bo raises the station to have certain reason. But here the word "solemn" is emphasized. What do you mean? contains two meanings. One is that your blog must have a certain degree of active popularity is a certain amount of traffic. Only have access to the amount you can call solemnly, otherwise write yourself, it is not solemn. Two is to introduce not too much, otherwise also not called solemn. If too much, there is even suspicion of cheating. It was suggested that every one weeks, making a blog link is a better choice.

(4) on their own website to do links recommended. This means that the internal chain of the site is also very important, which is also from the user experience point of view. For example, in an article introduced to a related concept, if the site has related pages, you should do a chain connection. Then in every page, there should be a link to the home page and channel, as well as a link to the previous and next article. Other links also include outbound links to the friendship. In particular, the links related to the site, in case you can not find relevant sites, you may buy some PR weight or Baidu snapshots updated on the other day of the site friendship connection.

Late at night, wrote here, as for the construction of the site itself, such as the structure of some of the CMS now do better, there is no need to say. Content for the king is also a constant law, but must be useful information for users, not necessarily completely original, but must have original. The last thing to say is that the guide, though it may look simple, is rarely the webmaster. Therefore, to do the station to be successful, or more to study the "guide." This article original http://www.xindianshibang.com. Reprint please keep the link, thank you!