A unique way of balancing the chief executive of Word-of-mouth Network: An exclusive interview with CEO Li

The network age, never lack of the figure of Henan people, but the industry to achieve the ultimate in Henan people are few and few. Li-Run the country, the Yu-ji network upstart, its single-handedly created a network of Word-of-mouth and narrow network, race my nets, mop nets, sogou, etc. together with the "2005 China Internet Top ten Entrepreneurial Project award."

However, it is the internet upstart, still in the same year for the effectiveness of the entrepreneurial down and feel sorry.

This year when初七because, Hangzhou West Lake Garden Office Li Zhi in good mood. Earlier, he returned to his hometown of Henan one weeks earlier. For a new venture in Hangzhou, the Chinese Spring Festival, like most people in China, is home.

He handed the card to be different: the Li Zhi. November 2005, he created a network of Word-of-mouth and narrow network, race my net, mop nets, sogou and so on together with the 2005 China Internet Top ten Entrepreneurial Project award. In less than two years, he has a foreigner's personal feelings to create the current domestic largest community web site.

However, Lee's appetite for statecraft is much more than that. "The goal of Word-of-mouth network is to become the country's largest localized integrity living community." 2006 is the most crucial year, so I will go back to Hangzhou, start to do this year's planning. Ensure further consolidation of the public praise Network in the 2006 in the localization community including classified information leading position, so that more people experience the network community and classified information to their convenience and impact. ”

South Impulse

1996, Li Zhi in Henan a foreign trade company as foreign Trade manager assistant. , the tide of the internet is flashing in every corner of China. As a result of long-term external relations, a "Chinese business Hong Kong" concept of the Web site in the heart of Li Zhi gradually formed. "Because there is no experience, plus the project and the pursuit of goals and the boss is different." This website did not stick down. "Until today, Li Zhi is still feeling a sigh of regret for that year's entrepreneurial project.

The failure of the first venture made Li Zhi realize that there must be a bigger stage to exercise. At this time, published in the year "China Business newspaper" in an interview on Ma Yun attracted Li Zhi. The urge to go south let Li Zhi through Alibaba's customer service wrote a long million words of the article to explain their understanding of the Internet. To the surprise of Li Zhi, Alibaba was very serious about replying and talking to him about the topic of the Internet field. A company that is so careful in a customer service makes Li Zhi a good impression on Alibaba.

October 1999, Li Zhi came to Hangzhou alone, soon after, Li Zhi officially become Alibaba employees, work number is No. 45th. To Hangzhou to rent a house experience let Li Zhi began to ponder the leasing industry, the reason is in the United States, the bulk of goods are rented, the house, home appliances are leased, a large part of the GDP are leasing industry contribution. Easy Lease Real Estate network of the initial concept of formation, Li Zhi in the state of part-time to make a considerable impact on the housing leasing network.

Do the website must live to the last

In June 2004, Li Zhi officially resigned from Alibaba. To his regret, from the bottom of his heart he still wanted to stay with Alibaba for a longer time. After working in Alibaba for 5 years, Li Zhi is greatly influenced by Ma Yun, "Ma Yun is a person I admire very much." ”

But the Li Zhi, who chose a second venture, apparently thought more about the difficulties. The start-up funds in total only 80,000 yuan, their own out of 50,000 yuan. At the same time left 30,000 yuan of living expenses. This 30,000 yuan, Li Zhi intended to be used for two years. The office space is rented in Hangzhou ancient Swing bay, a room one hall. This is the birthplace of Word-of-mouth network. After that, the Word-of-mouth network will be the original easy lease real Estate network integration, in the number of visits to become a leader in the field of classified information.

Li Zhi that in the near future, the online community will have a great impact on the lives of the people, not only to strengthen the residents in the community exchanges, but also through schools, companies, interest circles, such as infiltration to all aspects of life to bring great changes. Earlier, in a small industry seminar, Li Zhi said: "The internet is an industry, and now it permeates all industries." We are now training people to expand the market. The first foreign classified information Web site was established in 1995, with ebay, Yahoo together, but not until the two years to truly stand out. So, do the website must have the patience, must live to the last.

The way of Balance

The Li Zhi of life has its own way of balancing. "The rapid changes in the IT industry have made me more aware of the balance between change and persistence," he said. ”

Like to listen to Backstreet Boys "The Sea", like VCDs "Tokyo Love Story", like playing table tennis, claiming to practice from small, Fangyuan few opponents. I also like to climb the mountains of Hangzhou in his free time, drink tea in the plum dock, and sleep on the railings on the top of the teahouse. "Goals and ideals are immutable, and strategies are constantly changing." Continue to embrace the emerging culture and strike a balance between the traditional and emerging cultures. Balance is one of my favorite words. Everything needs balance. ”

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