A5 Yue Huai: Hit the garbage link to catch the source Baidu algorithm aiming export link

October 23, Baidu algorithm again upgraded, will hit the target of the chain of cheating in order to manipulate Baidu search results ranking behavior.

Baidu official hope, through the algorithm upgrade to effectively combat the cheating in the chain Baidu search results ranked phenomenon, effectively reversing the kind of "outside the chain is the key, outside the chain leading search engine rankings," the so-called SEO industry consensus, leading the majority of webmaster will be SEO operations focus on the site to target potential users of the unique content system.

"Hit seven inches of Snake," the Baidu algorithm to adjust the main target focus on the spam link export site, it is not difficult to imagine, the future of frequent export of spam links will be Baidu to reduce the weight of even K station-this is the May this year, the introduction of the "Web2.0 detailed strategy", Baidu once again directly aimed at the source of the Just this time Baidu algorithm for export link punishment from BSP, BBS as the representative of the Web2.0 platform extended to all sites-Baidu hope from the source to stop that "content is just meaningless interspersed keyword" garbage link breeding.

"The fight against junk links starts at the source," it is the essence of the Baidu's external chain algorithm changes, because the control site export spam links can really effectively combat the "buy and sell links", "Sprocket link", "Mass link" outside the chain of cheating methods, and really curb these several have been overrun by the chain of cheating further spread.

A5 Yue Huai seo Team (www.yuehuai.com) that: Baidu this algorithm to adjust the value of the link to the site, meaning that the export of good health links in the future will become a measure of Baidu site weight of an important indicator-"He, howl" well. At the same time Baidu may also hope that this can really reverse the domestic SEO industry in order not to lose the weight of the Web page, "Cherish the chain like gold" error mentality-it violates the Internet "information sharing, transfer value" original intention. Baidu may want to use this algorithm to encourage more sites to reasonably "really recommend" those that are valuable to users, relevant strong Web pages, really achieve the kind of Baidu advocated "from the user" link-"(Decision search engine ranking is the user recommended), we often say that the chain, is recommended one."

So it seems that Baidu "hit the garbage link from the source grabbed" algorithm is really good, but the implementation of the determination of Baidu and implementation of how much remains to be tested in practice, which is directly related to Baidu algorithm implementation effect can achieve what results-because the earth people know, "buy and sell links (including all kinds of friendship links, Soft link and news link) "is too much weight, included in the big local portals and industry portal to increase the main way, Baidu if the strict implementation of the new algorithm, this will undoubtedly break the source of these sites." Therefore, Baidu "to fight the garbage link from the source grabbed" the new algorithm from the date of implementation will face a lot of resistance-Baidu really dare to take this a number is not too small, the weight of the site group of high, let us wait and see.

For many small and medium websites, Baidu algorithm to adjust the most noteworthy is that Baidu clear-cut "friendship Link exchange" (That is, "No recommended Exchange links") as a link to cheat against the target, as we all know, "friendship links effectively improve keyword ranking" is the domestic SEO industry consensus, and some Web site regulations " A link is equal to 10 common outside the chain of quantitative indicators, there are a number of websites and even set up a "Friendship Link Commissioner" position. But the "Friendship link", which is essentially a "reciprocal link", is at the expense of the search user's interests, so Baidu to "link" pain killer is understandable, Google and other search engines have already been to the "reciprocal link" surgery, which is expected to end--because so the more and more strong reciprocal links between the two sides even strangers , also do not need to understand understanding, talk about what friendship, and some just "matching" of the transaction-that kind of site data a rise or fall on the link under the phenomenon early into the industry normal.

Baidu for the external chain of cheating algorithm adjustment once again proved that the chain of SEO ranking recommendation is still very important, Baidu should focus on the attack is just the kind of "for the rank of the chain" "content is just meaningless interspersed keyword" cheating. Really let Baidu advocated outside the chain standard--"We should pass the weight of the link, the only criterion is: this link whether the user or the other site sincerely recommend your site, this recommendation, whether the user has value" to become the SEO industry practitioners consciously abide by the industry norms.

So, the current kind of shoddy "hair outside the chain" must be to high-quality content system based on the content of marketing-the user needs-oriented web site marketing concept change, so as to win more "users really recommend" outside the chain, this is the quality of Baidu recognized outside the chain.

In short, Baidu hope that more site operators and Seoer do not focus on Baidu algorithm changes, but the need to focus on user demand changes, really from the user perspective to consider content construction and chain construction.

But from Seoer's close attention to the adjustment of Baidu algorithm every time, this goal is really difficult to achieve-because today's search engine rankings business value temptation too big. This means that the chain of cheating will not disappear, will certainly be a makeover, "Triando". Therefore, Baidu hit "content just meaningless interspersed keyword" the road of the rubbish link, doomed to any heavy and road far (this article for the gouyn12 for "Yue Huai Marketing" manuscript, reproduced please link form to indicate the origin of the article and this statement http://www.yuehuai.com/article-730-1.html).

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