About Baidu search results above the second page of related search thinking

As a webmaster, always pay attention to the changes in Baidu should be every webmaster every day doing things bar, open a few webmaster groups tonight, found that we are discussing a phenomenon, Baidu made a small change, what is the change? Perhaps we all found it, is: "Baidu search results on the top of the second page appears related search"; So for Baidu this move, as a webmaster, as a seoer, we can get some what enlightenment? And what opportunities can we get? For the vast majority of seoer speaking, this is profit or disadvantage? It is necessary for us to think about it, and here are some of Deng's views, hoping to communicate with each other.

Baidu search results above the second page of relevant search screenshot:

1, this is the author search seo this keyword, the results of the second page, the red part of Baidu's new launch of the above related search

　　

2, search results at the bottom of the relevant search and the above related search results contrast!

　　

　　

OK, the above is the adjustment of some small changes in Baidu tonight, the next is Deng's thoughts on the subtle adjustment of Baidu.

For Baidu: Search results above the second page to add related search is conducive to improve user experience, Baidu to promote users will get more traffic.

Every nuance of Baidu's adjustment, is certainly has its purpose, and the adjustment of every nuance, there is a common, is everything in order to improve the user experience; because only the user experience improved, the user found in the search results he needed content, so as to retain him, users can continue to use Baidu, and improve the use of times, but also only Baidu's users continue to increase, and constantly trust Baidu, Baidu will develop better, this is not to question, because Baidu is also a website, with all the site has the common.

And this adjustment, Baidu search results itself has been the bottom of the relevant search, why also in the top of the second page to increase the relevant search? Note that the search results at the bottom of the relevant search is not many people, but placed on the top of the second page can be extremely eye-catching, increase the click rate. The purpose of this is to: when the user in the first page did not find their own satisfactory answer to the page in the second search, Baidu second page of the relevant search will prompt users to change more accurate keyword search, to help users better find the content he needs. This is a way to increase the user experience, but also a single keyword flow of a means of dispersion, for the user is good, at least according to the user's mentality to adjust this detail.

In the small title, I talked about this will improve the display of Baidu to promote the opportunity to promote the site to bring more traffic, this is why?

We go on to the top of the line, and when the user turns the page on the second page without finding a satisfactory answer, if the second page still does not find what he needs, then the user is likely to follow the above related search for two searches, and two times search, is the search results again show the operation , in this way, the invisible among the users have made two search, making another batch of promotional sites to expose the opportunity, plus the promotion of the site is shown in the natural rankings in front, so, more traffic is introduced to the promotion of the site. And if you haven't found the search results in this search, there will still be a part of the user will choose to continue in the top of the second keyword search, also has three searches, four times search, so, for Baidu to promote users and Baidu will profit, I want to make this small adjustment, Baidu to improve the user experience on the basis of can also increase their income, why not?

For webmaster: SEO competition will be more intense, the first two pages into the seoer of the battleground, opportunities and challenges coexist.

The previous analysis of why Baidu to carry out such an adjustment, as well as Baidu and Baidu to promote the benefits of businessmen, then we must be more want to know is when Baidu made this small adjustment, for us to do SEO has no effect? What's the impact? Is it profit or disadvantage? And my point is, this little adjustment, To us Seoer, will be the opportunity and the challenge coexist.

Challenges: SEO Competition more intense, the first two pages for the major seoer battleground!

Baidu at the top of the second page of the relevant search show to guide the user to conduct two searches, which will undoubtedly greatly reduce the user's page opportunities, directly led to the second pages after the site will be no one, because most users will only look at the first two pages of results, if the first two pages did not find their It is very likely that you will not be looking at the page, and will be directly guided by the relevant search two times. Therefore, the site after the second page to obtain traffic opportunities will be lower, and the first two pages will become a battleground for all seoer, such as a keyword before the fifth page is likely to get a portion of the flow, but after this adjustment, after three pages of the site will not flow directly after, then everyone will force forward to squeeze, The first two pages but only 20 positions, some words before there are many large stations or Baidu's own products, the seoer between the competition will be more intense.

Opportunity: A number of keyword search rose, grasp the opportunity to seize the initiative, to obtain more traffic!

Although the next two pages of SEO competition will be more intense, but this is also expected, because if the word is the site's main keyword, then it is certainly hope that the final optimization results in the home page even the top three, then when Baidu will flow to more relevant search terms, for us seoer is actually an opportunity. Take advantage of the opportunity to get more traffic.

As for how to use Baidu launched this related search, I think soon, there will be a brush second page Baidu related search and other businesses appear, there will be a lot of experience article to introduce how to use this related search. Deng this side and everyone a little chat about the good, why is there a chance?

Because the relevant search words above the second page are the words that users search for at the moment, they can be understood as similar long tail keywords, the characteristics of these words is no user search this keyword index is high, of course, the difficulty of optimization is also smaller, If you know how to get a specific keyword to appear on the top of the second page, then the word optimization will be effortless and very simple. Is such a thought, if our station now ranked capacity is not strong, and can not fight the front of the major stations, then you may consider the key to optimize the relevant key words, I believe this adjustment after this kind of keywords will get more search times, in everyone has not noticed the time, you can first optimize up, This will wait for the arrival of traffic.

OK, this is little Deng for this Baidu in the second page search results add some of the relevant search thinking, just personal views, welcome to publish their views, and grow together.

As for Baidu's related search is how to form, this little Deng did not have a specific study, but the search found that the top of the second page of the three related search words and the bottom row of the three search words are the same, or from here to call it! As for how the future will change, Certainly along with the above related search word value unceasing promotion Baidu also can improve the algorithm, let us wait and see!

Pay attention to the Internet, the search engine, and constantly improve the user experience, want to think of users, and strive to meet the needs of users, I believe that every site will become a good station! Everybody come on! Welcome to my blog www.1798seo.com and I carry out SEO discussion, make more friends!