About common, overly optimized performance and possible consequences

A lot of stationmaster once encountered such a situation, in the absence of any cheating behavior, completely did not do black hat seo, but there has been a sense of decline in power, keyword ranking plummeted phenomenon, in the near future to think that friends have encountered such a phenomenon, in fact, we can not find the reason, we should consider, Whether your station has been overly optimized in the near future.

Whether it is the new station or the old station, may appear such a situation, the excessive optimization brings the keyword ranking is very fast, short-term rushed to a very good position, but not last, at any time may encounter down the right or ranked all the situation. So what are some of the most common examples of excessive optimization?

　　1, the external link anchor text all the same.

This is usually the case, generally is the anchor text set as the main keyword, and basically all the anchor text with the same words, this is typical of the excessive optimization, good luck may not appear too big problem, but bad luck, one day Baidu, this station will be miserable. Here also includes friends of the chain of words, try not to choose only one, can do diversification.

　　2, short-term internal and external chain surge.

If it is a large number of mass junk outside the chain, then Baidu K you did not discuss, so I do not say this, this is the quality of the chain. About the friend chain, we will try to choose the quality of high, which is completely impure in the chain of rubbish outside a said, but a lot of webmaster will encounter such a situation, is in a short period of exchange a lot of friends chain, this is very bad signal, we have been talking, friends chain to slowly steady growth, like I now generally one to two a day, This is generally not a problem, but in the short term a large number of friends to increase the chain, it is likely because of excessive optimization problems. In addition to be clear, that is, the construction of the chain to continue to increase, do not have a rapid increase in a period of time, and then suddenly stopped, this is bad practice.

　　3. The form of link in the station is single.

We do in-station optimization, the article page is often appropriate to add some internal chain, which many excellent seoer do is good, in fact, the author is not very good at this aspect, always find a bad yardstick, do not know where to add any links. And some novice friends may appear some low-level mistakes, is usually encountered the key words, immediately to a link to the home page, the appropriate way to do is good, you can improve a certain ranking, but everywhere do so, one is to affect the user experience, but the excessive optimization, the punishment may be in a moment.

The above is the most basic of the excessive optimization, for the new station appears over optimization, may lead to stay in the sandbox for a long time, for the old station, there are individual situations generally will not be a problem, but if the search engine to reach a certain threshold, then there may be different forms of punishment, common is the drop in the rankings, and so on.

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