About Google Adsense January 2007 New Terms of explanation _ website operation

About Google Adsense January 2007 New provisions of the explanation

Google AdSense updated the terms of the user in January, this is also since the Google AdSense Chinese release since the biggest adjustment, to a lot of controversial and confused place to make a new explanation.

The following is a description of the new and modified places. (Reprint this article please indicate from the Advertisement Publisher Forum http://club.adsenser.org)

1, the promotion of the launch

First, a page can be placed 2 of the same product promotion ads; Secondly, product referral can be described as a necessary to improve the conversion effect of the referral, but do not mislead or deceive users; and then a separate product referral page is allowed, you can create a separate page to introduce product introductions, and can advertise for this page.

2, thesis and sample site

This is a relatively unpopular film, music and pictures of the copyright material, any paper and article are copyrighted, without the original author's permission not to use, display and sales. According to Google AdSense has always been the principle of the ban on a similar site, so the paper sales, publishing sites are prohibited to put Google AdSense.

However, in view of the special situation in China, there are some practical problems in the management of copyright, Google AdSense Simplified Chinese service Group clearly said that the paper station and model station is can put Google adsense, is prohibited only the paper sales and write services such as the site, Because such a site is the first violation of Chinese law.

3. Competitive advertising

The change in the new rules is the cancellation of the positioning of the content ads as competitive advertising, while the color and format similar to the competitive restrictions from the same page to the same site.

Based on our communication with the service team, we believe that the new rules loosen the restrictions on competitive advertising.

That is, Baidu theme promotion and Yahoo bidding rankings can and Google AdSense appear on the same page, but the prerequisite is that Google AdSense color or shape must be different from them, and other fake Google AdSense ads and easily associated with Google AdSense ads are strictly prohibited, even if it appears on the same site rather than the same page is not allowed.

The following is part of an excerpt from the service team's explanatory mail.

QUOTE:
In other words, if your choose to place non-google ads on the same site or page as Google ads, it should always is clear to The user that's ads are served by different advertising networks and then the Non-google ads have no association with G Oogle. If The formats are naturally similar, we ' d ask this you to use different color schemes for the competing ads.
At the same time, the service team also said that the launch of competitive advertising will lead to Google AdSense revenue reduction.

These are sensitive and important terms, if you have any questions you can directly ask Google AdSense Service group, of course, you do not silly to ask "Google AdSense can and Baidu theme promotion on the same page" degree, they will not directly answer your. (Transfer from Publisher forum)