About logo Design

Logo design for the site to do some induction, hoping to get criticism, found that writing too long, and not bear heart cut, it is divided into two parts, the first part is about the design basis. The second part is about the website L Ogo Design Code, all opinions are personal thinking, not for anyone or website. Welcome the discussion of different views. The application of logo has been the basis of CIS and the most direct form of expression, its importance is self-evident, especially the design of network logo.

I. Functions of the Logo:
As a unique media symbol, logo (logo) has been a visual cultural language to disseminate special information. The letter, the earliest identification with CIS spirit of the example, is 2,433 years ago buried in the Marquis Yi of Chu in China, a "Zeng" font icon. No matter from the ancient complex European logo, Chinese Longwen, to the modern refined abstract patterns, simple words, etc. are in the realization of the identification of the identity of the object, namely:
By identifying, distinguishing, triggering association, enhancing memory, and promoting the communication and communication between the identified body and its object, the recognition and recognition of the identified body can be established and maintained, and the effect of enhancing the cognition and reputation is achieved effectively. As the avantgarde of the Times, the design of network logo, should follow the overall law of CIS and a breakthrough.
Second, the network logo Design basic application principle:
In the network logo design attaches great importance to the principle of unity. Unification is not a recurring principle of design, should be the other design principles such as: dominance, from the attributes, mutual relations, balance, proportion, repetition, contrast, rhythm, symmetry, comparison, borrowing, reconciling, mutation and other designers are familiar with the various principles, correctly applied to the integrity of the design performance. Unification can also be explained as the principle of the above mentioned, and higher, more general and more comprehensive.
The components of the logo elements generally have a common and difference, this difference is also known as uniqueness, or change, and unity is to refine diversity into a major manifestation, called the principle of diversity and unity. Among the elements that unite in each part, there is an element of size, material, position and so on that has the function of dominating the whole, which is called domination. It is a necessary technical factor to design network L Ogo to accurately grasp the diversity and unity of objects and to highlight the dominant factors.
Network logo emphasizes the discrimination and uniqueness, resulting in the design of the relevant pattern font and the identity of the nature of the identification of the appropriate association, and have a similar style of modelling.
Remember the recent Eastecho Netizen forum reopened, there are small witch to the Forum logo, a simple printed font logo and the Prodigal son inherent unique style, quality of excellence has a great deviation, and the entire site L Ogo lack of contact, resulting in cognitive ambiguity. However, as a Web site full of English logo, do a Chinese logo try, calculate a breakthrough bar.
Network logo design should pay more attention to the tension of things, in the concentration of culture, background, objects, ideas and a variety of design principles of the keynote, the realization of the object's most impulsive visual embodiment. Can also be understood as one of the most restrained impulses, in any aspect of the lack of tension, well-designed L Ogo often because do not understand, do not agree, unrealistic, not avantgarde, not art, not simple and other contradictory reasons are rejected by the user or for the audience rejection, forgetting. So the right to understand the user and L Ogo Application object, is less to do the begotten. Regardless of the national conditions and the level of user awareness, the ability to estimate their own design is not enough. The design of a $3 million Lucent Red Circle logo for a computer-selling boss at home can easily be seen as a rip-off.
Third, the Network logo manifestation:
As a logo with the characteristics of the media, in order to realize all the visual recognition function in the most effective space, it is generally through the combination of the special pattern and the special text that the presentation, description, communication and communication of the identified body can guide the audience's interest and enhance their reputation and memory. The form of composition is generally divided into 1, special patterns 2, special font 3, composite fonts
1. Special pattern:
belong to the appearance symbol, unique, eye-catching, the pattern itself easy to distinguish, the memory, through the concealment, the association, the generalization, the abstraction and so on the painting expression method manifests the body, to its idea expression summary and the image, but is not direct with the identity body, the audience easy memory pattern itself, But the cognition of the identity of the identified body needs a relatively tortuous process, but once the relationship is established, it is more profound, and the memory of the identified body is relatively lasting. Therefore, the high demand for persistent memory should be designed with a good image pattern, better design, such as Apple's teeth printing apple, the logo for the promotion of the various elements to grasp the right, in other cases, hope that in a relatively short period of time to establish the image, but also should design the corresponding mascot, Strengthen communication and understanding with a familiar concept like Apple. In the modern spirit of fast food era, Lucent's red circle is also becoming fashionable. But this kind of design in the domestic still only design company's website can receive it, but the cable television's one of the newest TV variety show's L Ogo on the spiral type Lucent red circle, alas borrowed boldly, the creativity is insufficient.
2, Special text:
belong to the ideographic symbol. In the communication and dissemination activities, the repeated use of the name of the identified body or its product name, in a text form to unify. The implication is clear, direct, and closely related to the identified body, easy to understand, cognitive, and the expression of the concept also has a role to explain, but because the similarity of the text itself is easy to obscure the audience to the identity of the memory, thereby weakening the long-term memory of the identified body. So the special text, generally as a special pattern of the supplement, the requirements of the selected font should be consistent with the overall style, should be as far as possible to do a new distinction creation.
The complete logo design, especially the logo design with Chinese characteristics, at the request of internationalization, the general should consider at least bilingual form of Chinese and English, to consider the proportion of the English language, with the general need to have patterns in English, patterns in the language, patterns in English, and a separate pattern, Chinese, English combination of forms. Some also have to consider the traditional, other specific language version, and so on. In addition, the logo or the use of the text after the application is beautiful, this point to the background of the production is very necessary, conducive to the pursuit of the effect of symbolic expansion. Flash guest Empire and its predecessor of the border town prodigal logo, have an excellent design, but did not consider the Chinese, but the prodigal son seems to have been the expression of the Chinese characters such as the lack of a small font, the characteristics of the font is missing, perhaps caused him to be lazy to think about the Chinese design. This to the domestic Netizen's website L Ogo, cannot but say is a kind of regret it.
3, Synthetic text:
is a kind of presentation of the meaning of the synthesis, refers to the combination of words and patterns of design, both the character and pattern attributes, but all led to the relative weakening of the influence of the relevant attributes, in order to different object orientation, the production of biased pattern or partial text of the L Ogo, will be in the expression For example, simply modify the printed font, or turn the text into a decorative shape for everyone to guess. Its comprehensive functions are:
A. Can be identified directly by the impression of the body, through the text to make the reader understand;
B. After the shape of the text, it is easier to make the viewer impress and memory;