About search engine optimization webmaster easy to commit 7 fatal mistakes

On the Internet, the first page of a search engine returning results is often considered priceless, hundreds, or even thousands of sites sharing the same keyword, but only nearly 10 of them can appear there. What's even more annoying is that we don't have the money to buy the first page, and we can't find the know-how to stay there---you can only find a way to improve your ranking, which is not easy for business novices who don't have much SEO experience.

Thank God you don't have to pay a lot of money for a counselor, and you don't have to listen to an overpriced quack, even if he claims to have Google's top secret algorithm. The following tips for preventing SEO errors can make your site a top ranking. In addition, because few webmasters spend time dealing with all of these issues, just solving them can lead you to the race.

not writing content for human readers

High-density keywords (the number of times the same keyword appears in your article) are no longer a key factor in search rankings. It's a common practice in the past to pile up the whole site with keywords that you want to rank, and then wait for a ride. But today, this wrong strategy no longer applies, it will hurt your ranking. Why? Because the search engine has become smarter.

Search engines, especially Google, are using natural language processing (Natural Language processing, NLP) algorithms to analyze site content and determine whether it is something that people write in a natural state. In other words, Google can identify you have not deliberately filled the site to fill the strange keywords, to fool the system and improve the ranking of the purpose. Instead of trying to make your main keyword appear as many times as possible, you should try to create quality content for human readers so that you get the rewards of search bots.

Ignore HTML Errors

This is the fact that--google's ranking algorithm hates HTML errors. The mistakes on your page will make you suffer, making your rankings slide even though everything else on your site is good. Unfortunately, webmasters do not even know that their site is wrong, because browsers usually do not display these errors when you browse the Web.

A good way to find and troubleshoot HTML errors is to take advantage of the free compliance HTML Validation Checker (the checking tool). Just enter your website address, the tool will scan your page for errors and return to the report, telling you how many errors and where these errors are in the code. This makes it easy to find and fix site bugs, and you can confidently start to sprint through SEO efforts.

no check URL normalization

Did you notice that there are actually two ways to enter the site address? You can type "www.YourWebsite.com" or "yourwebsite.com". These two URL addresses can be resolved to the same site, but they are in the eyes of the search engine is two completely different site address. When you build the site, publish content, and then search inbound links, your total number of links may be only half, because some webmaster will be in front of your URL address prefix "www", and some will not.

The solution is to use a 301 redirect to tell the search engine to bind the two URL addresses so that they point to each other. This is called URL normalization, which allows you to perform better on search engines. Regardless of which URL address you choose-"www.YourWebsite.com" or "yourwebsite.com" to redirect another, the key is that this must be a 301 orientation (or permanent orientation). Besides, other directional methods are not used.

Reciprocal Links

You may wonder what would happen if you were exchanging links with other webmasters-"You link to my site and I will link to you so that we all benefit." "While this seems reasonable, it doesn't make you any good at the search rankings," he said. This strategy is called a reciprocal link (two sites link to each other), and it is ignored by Google. When you link to a site and the site is linked to you, the two links cancel each other out, so two sites will not benefit from search engine optimization.

Put important content in Ajax

Ajax is a great tool to make your Web interface look beautiful and friendlier, and is widely used in today's Internet world. However, if you put the wrong content into Ajax, it will have a negative impact on your SEO effect. Ajax works by going deep into the server and then grabbing the content as needed, and you don't need to update the page content in the process. This means that the content will be ignored by search engine bots and will be skipped when they index your site.

Imagine if 70% of your homepage is written in Ajax (which is not uncommon today), and most of your important, descriptive content is put into this framework. This means that most of your site's content will be ignored by search engines, making your site look irrelevant to all of your indexed keywords. To avoid this problem, you have to make sure that the important content is in the actual page text. Ajax is good at doing some work, but don't use it too much, or your site will be discarded by Google's ranking system.

Place keywords in the wrong content

Google Now treats keywords and keywords the same as the content around them. It tries to determine the general theme of a website-that is, to focus on the nature of the site. "What is this site about?" So if you want to use keywords such as Medicare, and your site is filled with movie reviews, Google will think your target keywords are in an irrelevant position.

In the example above, the search engine scans all of your site's content to try to define its theme, and it determines that it is a "movie review" site. So if you have all of your reviews under a quick lead introducing "free medical insurance quotes (Health insurance quote)" Then the search engine will lose value to the site because of the incorrect location of the keyword. In addition, inbound links to unrelated sites are less valuable than inbound links to related sites. Make sure your site theme is consistent with the keywords you're ranking, so you can make the most of what you write.

Put too much focus on the page elements

While the page elements--The elements of the site within your control--such as HTML bugs and keyword Content--are really important for SEO, they're still just a small part of the entire site. Think about it-if there is a recipe for your site to appear on the first page, then the search engine returns will be a mess. They are no longer occupied by the best, most relevant and useful sites, but the commercial companies that cracked the secret code slipped on the first page. Needless to say, this is contrary to the search engine philosophy.

To solve this problem, search engines now largely rank the site based on the number of other sites linked to the same site. The idea is that if someone else recommends it to their users because your site is useful or entertaining, then your site is valuable. So it's important to emphasize that you have to put most SEO work on the search for inbound links instead of endlessly tweaking your site pages. Page optimization should be based on the attraction link, it should be placed in the front section of SEO work.