Google advertising revenue calculation formula conjecture variable: s -- display times C -- clicks r -- click rate R = C/s ecpm = mrxm -- Initial serving total X -- ecpm's delivery rate over time, it may be related to the total advertising volume and the total number of clicks on the ad. D -- Revenue calculation: D = S * ecpm/1000 = S * MRX/1000 = S * m * (C/S) * x/1000 = MCX/1000 because M and X are unknown, revenue is related to clicks and increases with the increase of clicks. Application: lab proof: 1. The number of clicks for a single IP address within a period of time is limited, and the number of clicks through the proxy is also counted. However, the proxy for parsing Web pages is not counted. All the clicks mentioned above refer to valid clicks. Those clicks that exceed the number of clicks mean invalid clicks. Invalid clicks do not affect ecpm, but affect the click rate. 2. The number of displayed IP addresses can be any number of times. 3. The CTR is less than 5%. 4. After a day of computing is started in AdSense, you can click for more metrics.
Original article address:
Http://blog.csdn.net/stevexk/archive/2006/02/26/610036.aspx
