Adobe survey shows that Chrome is the most popular browser

According to a foreign media report, Adobe's latest research shows that Google's overall market share in the U.S. PC and mobile market has now surpassed Microsoft Internet Explorer, become your favorite browser product. Google's Chrome and Android browsers accounted for April this year of the U.S. browser market in 31.8%, up from 26% in the same period last year. At the same time, Microsoft's Internet Explorer's comprehensive market share in April has dropped to 30.9%, lower than 37% a year ago.

Interestingly, Google does not have the highest market share in both the desktop and mobile markets. In terms of the desktop market, Microsoft IE remains at the top, with a market share of 43%, higher than Chrome's 31%. In the mobile market, Apple's Safari ranked first with 59% of the market, which can be said to reflect the iPhone's market position.

However, Microsoft lacks the mobile market share, and Apple lacks the desktop market share, so Google is the first. To some extent, this has brought more pricing power to the company's search advertisement business.

Google's core business is still advertising. The ever-increasing browser market share can boost the growth of this business, especially reducing the company's traffic acquisition costs for Apple or Mozilla funds.

In addition, because the address bar in the browser can also be used as the search bar, the increase in the browser market share can also bring higher profits to Google's search advertisement business.

Adobe analyst Tamara Gaffney also pointed out that Google can better track user behavior, given that most Chrome users remain "logged on" when using the browser, and deliver targeted advertisements according to different environments.

According to Adobe's data, Google's overall market share surpassed Microsoft IE as early as 2013 and became the most popular product in the U.S. market.