AdSense: high unit price and high income

Adsense: high unit price and high income

Misunderstanding: the unit price of an advertisement is high and the income is high.
Truth: revenue depends on the unit price and click rate of advertisements. The best indicator for measuring revenue is ecpm.
Many publishers are very concerned about the unit price of advertisements. They often ask us how to increase the unit price. In fact, the unit price is high.
The income is not necessarily high. Let's look at a formula:
Revenue = advertising volume (pv) x click rate x unit price
Income is determined by three factors, but the unit price is high. If the other two factors are low, the income will not
Great. Therefore, in addition to paying attention to the unit price of advertisements, you should also find a way to increase advertising pv and points
Hit rate. In addition, compared with the unit price of advertisements, pv and click-through rate are more likely to be affected from the perspective of distributors.
The unit price of an advertisement depends on the quantity and type of the advertisement bidding on your website. The higher the price, the higher the price.
The higher the ship, the higher the unit price of your ads. How can we have more advertisements for bidding? Of course, it depends on high-quality networks.
Website content and good website awareness. Therefore, to increase the unit price of an advertisement, the most fundamental thing is to make the website content well.