Adwords Case Study: New users earn RMB 1400 (1/2) in two days)

Source: Internet
Author: User

I can publish a case because I believe in the business path. Since I first believed in the business path and chose the business path, I insisted on it. Although I complained, but I was anxious, I still choose the business path.


The application for 400 phone calls encountered an irresponsible agent, delayed for more than 10 days. The host is in the United States, and debugging has been a problem. Start bidding with a new account in April June 7:


I. Day 7:


The setting keywords are all products used by adults. The default price is 0.81. Using the "keyword CTR estimation tool" to query 1.07 of the key words is the highest price, probably ranking first in the search. I am adding 0.01 yuan on this basis, ranking second, directly adding 1.10 yuan, ranking first.
Experience:


1. Keywords correspond to the ad title and content, so the quality score is directly scored 7 points.
2. The bid must be higher and lower. I now look at other people's advertisements. It is estimated that they are made at the default price or lower, so the ranking is not very good.
3. I only use search advertisements and other content advertisements, because I am not familiar with them and have not done so.
4. Set keywords to exact match. The main single keyword also uses extensive matching. Secondly, the negative match is used, because my product is used by men and the word "female" is called negative.
 
The cost is 203.18 yuan. Click it for 319 times. For details, see the screenshot:

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