After 95, the "z generation" will become an adult. Are you ready to welcome them?

Here are a few business suggestions to help you understand the changing nature of the "z generation" after the 95th generation, so as to avoid making the same mistakes of big companies.

Managershare: Do you know people of the Z generation after 95?

They will be an adult, and the new generation of their choices will surely make you confused. This article provides us with some clues to explore their hearts.

Online shopping is becoming more and more convenient and accepted by more people. Customers can access online stores through mobile devices and applications and will not visit physical stores any more. This transformation from offline to online is the most obvious in the Z generation (usually in 1995 ~ The person born between 1999 is called the Z generation ). As they reach the legal age of employment, their influence will grow.

Generation Z may not have brand loyalty.

The Z generation is usually more pragmatic, and they have a special liking for companies that provide products or services that are real, not perceived value.

For companies that have built brand loyalty on large ad budgets, the Z generation is hard to cope. But it is an opportunity for a smaller company.

The following business Recommendations help you understand the changing nature of the Z generation and avoid making the same mistakes as big companies:

1. rendering.

The Z-generation is the complete generation of social and mobile media. They consume content, browse on the web, shop, and interact with friends through mobile devices. Therefore, your marketing strategy should give priority to mobile marketing and social media, including creating a website that facilitates mobile phone login and developing a solution for continuous interaction with customers on social media.

2. value.

Product value creation through better design and manufacturing can enhance the company's reputation. good reputation is a key consideration of Generation Z. Creating value through brand activities alone is far from enough. This small trick is easily recognized by the Z generation and will eventually be blacklisted by them.

3. Transparent.

Generation Z requires the company to be honest and transparent. Due to the existence of social media and peer review, enterprises cannot escape negative comments or disputes. On the contrary, enterprises should face these challenges and, more importantly, provide rapid solutions to conflicts.

4. Taste.

In addition to team acceptance, the Z generation also respects and attaches importance to personalization, which is very special. This complex balance puzzles the old generation of entrepreneurs. Embracing these new and unique tastes helps your company better interact with the Z generation.

5. Privacy.

Collecting and using customer data is a sensitive topic. Many companies regularly collect and use customer data to adjust the customer's shopping experience. The Z-generation is a technical controller, which knows more about how to control the data they share than most people. If enterprises cannot better respect the privacy of customers, they will face the risk of losing these customers. Some people think that the Z generation has brought great challenges and troubles to enterprises, but for companies that have patience and plans to deal with them, they are facing a group of increasing purchasing power, it is also a potential customer of non-brand loyalty. The key is whether you can become one of them.