After reading: Protein girl-coming out of the software Workshop: how to become a regular army (30th)

Source: Internet
Author: User

Protein girl-coming out of the software Workshop: how to become a regular army (30th)

Http://blog.csdn.net/david_lv/archive/2008/07/04/2612150.aspx

After reading: girl is still easy to manage, or careful. Careful instruction is a good helper.

Original article:

I would like to share with you about the copywriters. I suddenly remembered a novel "protein girl" written by Wang Wenhua, because the text we are looking for is like this.

"The sun and moon are lions and Pisces. They also speak Japanese and French. She got up early and ran for half an hour before going to the company after getting up. She makes a dozen ham sandwiches every day and brings them to the company to invite her colleagues to eat.
She handed over the paper when there was rain on her face, and the cleaning lady raised her chair when she sucked the floor. She is on time. She called the day before her appointment to confirm, and sent a card the next day. Thank you for your juice. She is pure, she loves Song Ci Tang poetry, Artistic Conception
Elegant and neat; personality is like Arabic, she knows its existence but does not understand what it means. She is kind and holds a big bucket for drinking water during her physiological period. When no one pays attention, she also makes garbage classification seriously. She is in charge of photoprinting
The pool must be cleaned after the toilet is washed. She was not open when chewing food. The cross legs must be covered with a skirt. She is romantic. Her favorite movie is'
Difan breakfast, after a fall in love, you can not eat for a few days. She was so strong that she bumped into me close to a work-reader on her desk and squatted down to pick up the pen on the ground for me ."

This is the protein girl.

If you want to recruit a copywriting, you must identify it. Otherwise, it is easy for you to recruit a female employee who can type and write poems. Even a secretary is not careful or clever, you and she said three times, she just nodded, but she still does not understand. The key phrase of writing is not mentioned. The writing is not a taste of a company, and is not organized or formatted, such as prose.

The text is ready, but you have no idea about the product. She does not understand the design documents, she does not know the customer industry, and she has not implemented it. She does not know any questions about how to apply and operate in the customer's reality. How to write it? I have seen many documents that I can't use. I wrote a piece of help very well, but I can't help anything if I have a problem.

In order to quickly improve her understanding of the product, I am painstaking.

First, let her write the product introduction. Let her have a framework understanding of the product, and grasp the key points of the software process, highlights, and practicality. But after writing, she felt like a boiled water. She said that I didn't feel the benefits of our software, nor did she say that there were any highlights of the software, and the highlights were not bright.

Khan! The first guide failed.

I thought about the second trick. Let her serve as a tester. Because she does not know the product or technology, she can test it with the mentality and operation method of an ordinary user. In addition, she can thoroughly learn the functions during the test.

The result is: after the help is completed, the implementer and the service personnel can check whether there is any value. All the current customers will be able to master it even if the new customers and implementers have completed training. We want the implementers to know how to do this without calling our service department when they are not on site.

Khan! The second instruction failed.

I thought about the third move. Ask her to talk to all the internal staff of the R & D department, ask her questions and add her knowledge.

The result is: the little girl is very nervous about the preparation and presentation, and lacks structure, organization, and focus. We listened patiently to her explanation and gave her some suggestions. I want her
Your feedback will be made again. But after two days, the girl told me, "I want to resign with you. I am really stupid. Maybe I am not suitable for writing software. I couldn't eat any food. I had a bad sleep. I cried for one night yesterday.
I know that you are a good leader for me, but I cannot do it. I have failed to cultivate your skills.

?? The pressure was too high to scare the girl away. It seems that the old revolution has encountered new problems. I will not only cultivate texts, but also adjust little girls.

I quickly apologized to the little girl, saying that I was excited and worried. I am optimistic about her potential, and I hope she can stay. I said that I can transfer you to the Service Department for support. Maybe you will grow better there.

The little girl stayed and went to the Service Department.

A month later, I had dinner with the service department manager. I asked how the girl was improving?

He smiled and said: Do you want her to go back? I have already seen that you want to take people to the Service Department for training and leave. Unfortunately, I don't let anyone go. You girls are very considerate, honest, patient, and resilient.

However, the little girl still returned to the Development Department.

I talked to her: What is the first thing you want to do in the Development Department?

She said: Integrate the FAQ into help.

I asked her: one month at the service department. What do you think is your biggest improvement?

She replied: customer feeling. I used to write things without saying anything, but I couldn't find this feeling. Although I have never seen real customers, I have never been to the real site, and I have never seen them really
Operation, but from their phone calls and support to them, I understand their ideas about the problem, their application level, and they are also people, living people, in QQ and on the phone
Funny, not the image I used to pay for money.

I understand what she said, and I think the way she finds this is consistent with the anthropomorphic method when we design software. We also simulate customer scenarios to make our customers feel real.

Indeed, the help is expected.

However, there seems to be something missing: There are step-by-step operations, step-by-step instructions, special instructions for special businesses, FAQs, and key notes with special attention, which are rich in content, but there is still something missing.

I want to design a document: There are interface sketches, business flows, data flows, input requirements, and output requirements.

Yes. The input and output requirements are missing.

According to my requirements, the text explains every field on the interface to form a table with a line of description for each field. What is the function of this field, whether it is required, and whether it has a default value,
What are the input constraints and when they are read-only? There may be several status values. If it is the reference input selected from the drop-down list, the basic data maintenance function of the reference dictionary can be maintained.

For the output report, the meaning of each field in the report, the data source of each field in the report, and what is the hook-and-Seek relationship between fields, this report field is also associated with the fields of other reports.

The Implementation Department once implemented the customer, and I also arranged the text as an aid implementation staff to follow the implementation, so I went to the customer's site to really train and learn.

When she came back, she wrote a document with hundreds of times of confidence. She has become a qualified copywriter. Even the Sales Department wanted to go through her, and the sales manager said to me, "This little girl is considerate, steadfast, and understands products. She has also done implementation at the customer's site, and has also done service support, the document is also beautiful. We need such a person from the sales department to provide the customer with a solution.

Of course, I won't let anyone go. But I also loose: if the sales department needs any text, let her help. It is a good thing for her people in the Development Department to continue to understand the product development in depth. If
Sales Department, she may lack the foundation of this understanding of the product, she is not suitable for sales, then she will gradually become a waste of Sales Department.

Indeed, many sales documents have been transferred to help her.

The biggest headache in the past is the combination of development and sales. The development and sales departments are arguing that the products developed by the Development Department cannot be sold. The Development Department is suspected that the sales department has a good day to eat, have fun, and do not know what products to boast, leave a bid to the Development Department.

Now, I have a Project Manager acting as a presales, blocking the bid of the Sales Department. I have copywriting staff to write customer solutions, so that the sales department exaggerated the concept of an empty solution.

In order to make the order easier, the text also has a demo version, which contains data that simulates real customer business, which can complete the demonstration of all processes and report performance.

However, I have another question for her.

I found this phenomenon: whether it is the Implementation Department, service department, or sales department, the understanding of the product is only based on the first several versions of the product. Now the software has been upgraded to many versions,
Many details are added and many bugs are fixed, but you do not know. I am still talking about it according to my previous understanding. Each time a new version is released, there are update and change instructions and the latest operation instructions.
There are operation videos, but no one is watching them. This is the same as many developers we met on the Internet. They shouted on the Internet: the ice, the snow, and the snow are 360 degrees naked, so they have to explicitly tell them to go to a Microsoft document.
The rows on several pages are taken into consideration. Perhaps most people do.

In fact, we have added many special features. In fact, we have added a lot of functions to handle businesses in various situations. However, many people tell customers that we still cannot do it, but we only need to let the Development Department decide
Developed. Sometimes there are embarrassing things: the customer rushed to inform the implementers, I found that your software has a good function for us very practical. The implementer did not know the function. Inverted
It was the customer's own research. Shame.

The task I handed over to the text is: every time a new version is released, you will compare the update and change instructions you wrote, your operation manual, your operation video, your demo version, you have a centralized training program. And give it to you.
Give them a score. However, when you give them training, you must have a formal check-in form, formal training materials, formal training PPT, master the time of a class, and master the key points of a class, master
The speed and difficulty of a course. After the next lesson, you must also ask them to enter the training feedback for this lesson. It's not my purpose to write and write here all day long. What will happen if you write this situation for ten years? Requirement
To grow. I hope you can become a good consultant or training teacher. If possible, you will also become a good marketing or sales personnel. This is my career development expectation for this post. However, opportunities
You need to pave the way for creation. You need to seize the opportunity (your own opportunity may also be stolen by others). You have the ability to seize the opportunity. The opportunity is not provided to you by me, opportunities are fleeting, you know?

The copywriting girl bit her lips and nodded persistently.

This protein girl.

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