After the website is completed: Who is the visitor of our website

Who will visit our website? The answer to the problem to solve the problem of the location of the site, the promotion of Web site planning issues, small to the content of the organization of the site, website access to export bandwidth requirements, are the key to open. To a large extent, this is a site of the target positioning problem. The purpose of this article is not to discuss the target positioning problem, but to according to the author's years of experience in website construction, the company's Web site may be a rough classification of visitors, and the visit intention of these visitors do not have a panoramic description of the statement, with a view to the enterprise site decision-makers a little inspiration

To the site after the completion of the order to visit the site to sort, corporate site visitors can be simply divided into: their employees, partners, salesmen, competitors, long-term customers, ordinary customers, ordinary netizens. General Netizen This group Paul Vientiane, the further analysis of it is not the goal of this article.

　　their employees.

　　Although the company's own employees will naturally become the first category of visitors to the corporate site, but such visitors are often overlooked. Such a neglect will inevitably bring an analysis of blind spots, resulting in "light black." Because the site in the information load and find the spread of convenient and quick to have incomparable advantages, a good corporate website naturally become an enterprise external information collection Center. One of the recurrent needs of the enterprise's own staff to visit the Enterprise website is to find or display the external propaganda information of the enterprise, such as product service information.

　　Partners .

　　Foreign propaganda, the site no matter how big the investment, for business decision-makers will not be lightly. And enterprises have a close business relationship with partners such as long-term suppliers, often naturally become the first corporate web site to promote the object.　　They visit the company's Web site because of their business relevance, the need to more timely understanding of the development of the enterprise, in order to make appropriate response early. Promoter. Advertisement out, the customer is not, often the business male elegant and first to. This is what most companies often encounter when they advertise. Website construction, the same is true. Like competitors, this is an inevitable by-product of advertising and building websites.

　　competitors .

In addition to yourself, the most concerned about you is your opponents, competitors. In order to compete with you for the market, the customer, the opponent will be sensitive to your various movements, in order to find your seven-inch. Publicity is a double-edged blade, in the enterprise valuable information to customers at the same time, but also can not avoid disclosing to your competitors. Because of the presence of such visitors, it is necessary to be careful about sensitive information when planning the information hosted by the site. The competitor's search for information on the site is comprehensive, and regular visits to your site are part of their market research work.

　　What is site ranking optimization?

Website ranking optimization is also called search Engine optimization, referred to as SEO, and search engine positioning and search engine ranking is the same kind of work, that is, by understanding how various kinds of search engines how to crawl the Internet page, how to index and how to determine its ranking of a particular keyword search results, and other technologies to optimize the To improve the search engine rankings, so as to improve the number of Web site visits, and ultimately enhance the site's sales capacity or promotional skills.

　　long-term customers.

　　Customers with long-term business relationship with the enterprise will be the introduction of new products and services, and provide them with some targeted information, such as industry news, related knowledge, the use of skills, etc., is generally a good way to please such important visitors. Long-term customer is a stable source of profit for enterprises, is the focus of enterprise services, of course, also rightfully become an important target of website construction.

　 　Ordinary customers.

Because there is no more long-term business relationship, excluding advertising, promotional factors, ordinary customers visit the corporate web site is generally in the enterprise sales, service personnel recommendations will be carried out. Cooperate with the market operation of the enterprise, the development of ordinary customers into long-term customers, is the enterprise website construction of a relatively natural goal.

　　ordinary netizens.

How to let the ordinary users without any contact with the enterprise to provide products, services, the potential needs of users to visit the Enterprise website, is the site to promote the primary solution to the problem. This kind of visitor's randomness is very big, therefore must pay attention to form the characteristic in the website construction. In order to attract and retain this kind of "playboy" visitors, we must be in the page design, content organization, language discretion. The internet refuses to be the same, without features there is no vitality.

Careful analysis of the different types of visitors to the Web site habits, preferences, intentions, and to continue to improve and enrich the enterprise's website, the enterprise's website will bring a multiplier effect.

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