Agent Change trader: Online travel in the end play what tricks

650) this.width=650; "class=" AlignCenter size-full wp-image-6662 "alt=" Picture 2 "src=" http://www.kjxfx.com/wp-content/ Uploads/2016/03/2016-03-087.png "width=" 364 "height=" 306 "style=" height:auto;vertical-align:middle;border:0px; margin:0px auto; "/>

In recent years, no, accurately speaking, the online tourism industry has been in a mixed state for a long time. From the perspective of good, indeed to the public travel, travel, accommodation and so bring convenience, and from the bad one aspect, wanton change, return, fake tickets, sky-fare refund fee, disorderly management means, but also let online travel website, etc. have been criticized. But in any case, the online travel industry is moving at a dizzying pace.

In particular, it is important to note that recent mergers and acquisitions among online travel sites have pushed them increasingly into monopolistic situations. But the dominance of the market can not be satisfied, the development of online tourism after the completion of horizontal development, the beginning of vertical development, upstream offensive, trying to change from the downstream agent role to master the overall role of the trader. For the entire online travel industry and consumers, the online travel site to play these patterns will bring what?

Where to open airlines, Ctrip into travel company shareholder: The attribute begins to change

With Ctrip and where to complete the marriage, the domestic online travel website officially completed the "integration." The brutal competition between online travel sites has been "relegated to the second tier", and the next step is to seek a higher level of development. But beyond the industry's expectations, online travel sites have not continued to dig deep in the areas of booking, lodging, travel, and so on, but are aggressively trying to convert from passively accepted agents into aggressive traders.

Recently, where to confirm, is preparing with another two companies to build an airline, and will be headquartered in Shenzhen. Where to? The company is participating in the "Internet +, low-cost" airline application based in Shenzhen, which is applied by two local companies in Shenzhen, and will main domestic and international routes around the region. In this new company, where to go will be the use of technology equity investment forms, mainly responsible for the Internet Direct Sales section.

Ctrip signed the "Public Trust and Ctrip Strategic cooperation Framework Agreement" in the next 12 months, and it is expected to become an important shareholder of the shares of the public-listed companies directly with the major assets reorganization. The ultimate goal is to expand the outbound travel market. And almost at the same time, where to announce the joint Ctrip into the Internet insurance industry, completely through the resources of two companies, to play their respective advantages, together to create a new Internet insurance platform.

Whether it is to build airlines, equity-listed tourism companies or enter the Internet insurance industry, for online travel sites, are the attributes of the start to change. No longer in the only beaten, but unable to return to the situation, and in the past, "exploiting" their upstream enterprises on an equal footing, big dozen exchanges war.

The beginning of a monopoly? Online travel website wants to create one-stop service

Online travel website is currently killing the big move upstream, mainly in order to lay a better foundation for future development, so as to avoid improper and vicious competition, reduce cost expenditure. Airlines have lowered or even canceled ticket agency fees, has been to the online travel site sounded a wake-up call. Once the hotel, tourist attractions and so on again the online travel website aerial, that online travel website really became water without, tree without roots.

The original online travel website through mergers and acquisitions, mutual participation, exchange of shares and other forms, has become a tourism subdivision of the dominant discourse power. But this is clearly not enough to satisfy the appetite of online travel websites, and the current cross-cutting actions are just the beginning of the monopoly. From these actions, the online travel site wants to build from the travel industry upstream to downstream one-stop service, and truly grasp their lifeblood, not by the upstream enterprises around.

In addition, the online travel website wants to create an ecosystem that spans a wide range of areas and is sustainably developed. It is still in the tourism industry to improve the layout, the future is more likely to develop in other areas-Internet insurance is the best proof. Even if the future of social applications, wealth management products, buy soccer team, and even kill to the hand tour, electric vehicle industry and so is not delusional. Only by doing this can the online travel site be able to move away from the purely agent role and evolve into a giant that is expected to rival bat.

Consumers ' nightmares or dreams

For online travel sites, there is a bright future behind a series of big moves. But for consumers, is it a nightmare or a dream? Before the online travel website has been the negative news of n exposure, once its monopoly situation is large, and still follow the current model, for consumers is undoubtedly the biggest nightmare.

However, on the other hand, the online travel website on aviation, tourism, insurance and other industries, will accelerate the innovation of these industries, the evolution of speed and service humanization, to provide consumers with more convenient services. At least, can provide consumers from home to the global one-stop worry service.

It is a nightmare or a dream, in fact, the decision right in the hands of the few online travel website Giants. If you want to be in the future without being spit to death, just good, obediently upgrade it! (New discoveries of science and Technology, Constantine/Wen)

If you need to reprint this article, please contact qq:102927545 and indicate the source

New technology Discovery official public number: KEJXFX

Agent Change trader: Online travel in the end play what tricks